The Supply Chain track prepares you to effectively manage the execution component of marketing. The two areas of supply chain and marketing have long been intertwined, as an efficient supply chain allows for marketing strategy to be successfully implemented.
An expertise in supply chain will give you the skills to move products from materials supplier to end customer in a retail environment and manage operations in a service environment, learning the most advanced techniques in areas such as inventory management, purchasing management, global logistics, and supply chain analytics.
Possible careers paths include supply chain planner, marketing data analyst, and market risk and operations analyst. More outcomes →
The Supply Chain track has a 12-course curriculum with 1 prerequisite course. The curriculum can be completed in 12-16 months.
In ISSCM 402 – Quantitative Methods II (Statistics Primer), the fundamentals of managerial statistics are presented. Topics include descriptive statistics, probability distributions, normal distribution, central limit theorem, estimation, hypothesis testing, and regression analysis.
The ISSCM 402 Quantitative Methods II course is required of all incoming MSM students and is offered every quarter.
Marketing Core (6)
This course develops a broad understanding of the marketing principles that undergird successful marketing strategies and marketing plans with special attention given to international and ethical considerations.
Outcome: Students use and apply marketing principles, strategic research, consumer analysis and target marketing to either a project or to case studies.
Prerequisites: MARK 460 and ISSCM 491
This course develops an understanding of the marketing research process and the role of survey research in this process.
Outcome: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample, and data analysis.
Prerequisites: MARK 460; MARK 467 is recommended
This course develops an understanding of how advertising, sales promotion, public relations, personal selling and, in some cases, packaging decisions form a coordinated marketing communications plan.
Outcomes: Students apply the elements of integrated marketing communications and develop a coordinated marketing communications plan for a project or case study.
Prerequisite: MARK 460
This course develops an understanding of marketing problems in an international context, with particular attention given to the impact of international factors on consumers, competition, and marketing strategies.
Outcome: Students apply the principles of marketing to solve marketing problems in an international context. Students analyze cases and identify optimal solutions to international marketing problems.
Prerequisite: MARK 460 (and recommended prior to MARK 464)
This course develops an understanding of consumer behavior before, during, and after the consumption process by exploring both the micro-level mental processes that have an impact on consumer decision-making, as well as macro-level cultural and social influences on consumer behavior.
Outcomes: Students apply course concepts and theories to develop a consumer analysis and marketing strategies for a firm or nonprofit organization.
Prerequisite: MARK 460
This course develops an understanding of the internet as part of an overall marketing strategy by considering the ways in which the internet has changed marketing and business. The course covers topics such as online consumer behavior, web analytics, online advertising, email, social media, mobile marketing, and search engine marketing (paid and organic). In addition to learning fundamental principles of digital channels, students will apply the learned principles in a class project such as creating a paid search campaign for a client, running a digital marketing simulation, writing a digital marketing plan, or conducting a social media audit.
Outcome: Students develop the power to act effectively by using technology in increasingly complex buying environments.
Ethics Requirement (1)
This course examines the ethical aspects of individual and corporate decision making in business and provides resources for making ethical decisions within the context of managerial practice.
Outcome: Students will be acquainted with the concepts and principles of ethical reasoning that have been developed in ethical theory; be aware of the specific ethical issues that arise in management and of the ways in which these issues are commonly analyzed; and be able to make sound ethical and managerial decisions and implement those decisions within the context of an organization in a competitive marketplace.
Track Requirements (1)
Introduction to concepts and methods for managing operations in manufacturing and service organizations. Topics typically include forecasting, capacity and aggregate planning, material requirements planning, scheduling, facility layout and location, inventory management, just-in-time, total quality management, project planning, and logistics.
Outcome: Students will understand the basic issues and role of operations management in organizations and learn tools for problem-solving in operations management.
Track Electives (Choose 4)
The art and science of project management as applied to a variety of business and technical projects in commercial, public, and private sectors. Covers: project life cycle and methodology; teambuilding; project organization, stakeholders and leadership; proposals and contracts; techniques for project planning, estimating, scheduling, and control; PMO.
Outcome: Understanding of the broader role of the project manager with regard to all project stakeholders, and of methods, tools, and procedures for initiating, defining, and executing projects.
Techniques of forecasting and model building are introduced. Methods covered are simple and multiple regression, introduction to time series components, exponential smoothing algorithms, and AIRMA models - Box Jenkins techniques. Business cases are demonstrated and solved using the computer.
Outcome: To be able forecast business and economic variables to enhance business decisions.
Focuses on process view of the organization and provides students with a formal approach to designing, monitoring and improving business processes. The course provides the tools, methods and practical examples to help managers learn how to think from a process standpoint and how to ensure critical processes are controlled and functioning efficiently and effectively in their organization.
Outcome: Understanding of the quality management concepts, performance improvement frameworks (Six Sigma, ISO, Baldridge), and process improvement practices using a step-by-step problem solving methodology.
Methods for managing manufacturing and service operations based upon Toyota Production System. Topics include the principles of JIT and lean production, pull production, setup reduction, preventive maintenance, cellular manufacturing, standard operations, visual management, employee empowerment, and supplier partnerships.
Outcome: Understanding of concepts and tools for reducing waste and continuously improving operations based upon Toyota's success-proven approach.
This course explores the application of operations management concepts and techniques in service-sector organizations, and, in particular, how services are delivered to the customer.
Outcome: Understanding how service management requires unique tools for managing customer expectations while simultaneously delivering services that exceed those expectations.
This course examines how business partners along the supply chain can work together to gain competitive advantage in moving products and services around the world to satisfy customers.
Outcome: Understanding best practices like vendor-managed inventory and category management, and the application of information technologies for sharing information.
A study of organizational procurement processes and decision making framework. Topics include in-sourcing/out-sourcing decisions based on total cost of ownership; purchasing cycle and processes; developing material and technical specifications; supplier evaluation, selection and management; supplier quality management; purchasing capital goods and services; global sourcing and e-commerce; and purchasing tools and analytics.
Outcomes: Students will have developed an understanding of fundamental and strategic issues in material planning and procurement, with the ability to source in a global marketplace.
A study of the fundamental principles of effective management of inventory with emphasis on inventory costs, product stratification, performance measures, demand forecasting, periodic and continuous review, safety stock, material requirements planning, customer service and use of technology in inventory management. Issues related to storage and handling of inventory stock are also studied.
Outcomes: Students will have developed an understanding of the issues involved in planning, managing and control of inventories and materials in a supply chain.
A study of the design, development, and use of decision models for analysis of supply chain problems. This course provides an example-driven approach to learn about important supply chain models, problems, and solution methodologies. The objectives of this course are to develop valuable modeling skills that students can appreciate and use effectively.
Outcomes: Students will have developed an understanding of the issues involved in the use of decision support tools for analysis of supply chain problems.
*Upon completion of the starred courses (*) and one additional supply chain track elective, the student will earn a Supply Chain Fundamentals Certificate.