Loyola University Chicago

Quinlan School of Business


Amy S. Hilliard

Title/s:  Adjunct Instructor



Amy S. Hilliard is an award-winning serial entrepreneur and a former senior corporate executive. The Hilliard Group, her strategic marketing consulting firm has worked with clients including Nielsen, IBM, Pandora Jewelry, BET Networks, American Express, HBO, The GAP, The Limited, PepsiCo and others. In 2001, she founded The ComfortCake® Company, makers of “Pound Cake so Good it feels like a Hug “, which gained national distribution with United Airlines, Walmart, a McDonald’s test market and Home Shopping Network among others using Amy’s own pound cake recipes. Amy now licenses ComfortCake’s intellectual property and Sugarless Sweetness®, a patent-pending sugar substitute.

Recently President of Fashion Fair Cosmetics, the global legacy cosmetics company focused on women of color, Amy is a former retailing, senior marketing and advertising executive with Bloomingdale’s, Gillette, Pillsbury, Burrell Communications, and L’Oreal. Her marketing innovations to build Gillette’s White Rain brand into a $100 million-dollar business were documented in a case study for the University of Virginia’s Darden Business School.


  • Harvard Business School, MBA – 1978; Honors graduate – Marketing concentration; Max and Min Cohen Award for Excellence in Retailing
  • Howard University, B.S. – 1974; Honors graduate - Liberal Arts major, Business minor. Debate Team Scholarship
  • Dartmouth College, Tuck Business School – 2012 - Executive Education Entrepreneurship Program; sponsored by Walmart
  • Columbia University – 2018 - Executive Education - Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Professional Employment

  • Adjunct Instructor, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2019-present
  • Adjunct Instructor, Department of Marketing, DePaul University Kellstadt Business School 1994-1995
  • Lecturer/Speaker, Northwestern University Kellogg School of Business
  • Lecturer/Speaker, University of Chicago Graduate School of Business
  • Lecturer/Speaker, Harvard University Graduate School of Business

Professional & Community Affiliations

  • PepsiCo Multi-Cultural Advisory Board
  • Howard University Board of Trustees
  • LeanIn.org Advisory Board
  • Ford Motor Company - Premier Automotive Group (PAG) Diversity Council
  • Women’s Business Development Center Board
  • National Association of the Specialty Food Trade Board

Courses Taught

  • MARK 201: Principles of Marketing
  • MARK 460E: Marketing Management


  • Emerging Minority Enterprise of the Year - U.S. Department of Commerce
  • Chartwell-Thompson Private Label Manufacturer of the Year
  • Safeway Corporation New Entrepreneur of the Year
  • Jewel-Osco Innovative Entrepreneur of the Year
  • Chicago United Business Leader of Color
  • Trailblazer Award, Rainbow/Push Coalition
  • Profiled in national publications and media outlets including Ad Age, Success, Black Enterprise, CNN, Chicago Tribune, Crain’s, Ebony, Entrepreneur and Fortune.