Loyola University Chicago

Quinlan School of Business


Shabnam Azimi

Title/s:  Assistant Professor

Office #:  Schreiber 620

Phone: 312.915.7525



Dr. Shabnam Azimi is an assistant professor of marketing in the Quinlan School of Business. Her research is centered on the importance of consumer experiences in the digital world and includes communication authenticity, customer reviews, procrastination, and decision making. Shabnam’s main areas of teaching is digital marketing. Prior to joining the Quinlan School, Shabnam was an assistant professor of marketing in the Northeastern Illinois University. 


  • PhD, University of Massachusetts, Amherst
  • MS, Marketing and Electronic Commerce, Lulea University of Technology, Lulea, Sweden

Research Interests

  • Online Communication Authenticity and Effectiveness
  • Online Procrastination
  • Delayed Decision Making

Courses Taught

  • Digital Marketing
  • Marketing Research
  • Fundamentals of Marketing
  • Integrated Marketing Communications
  • Marketing Management 


  • Marketing Professor of the Year Award- Student Choice, Northeastern Illinois University (2015)
  • Best Research Paper Award, Direct/Interactive Marketing Research Summit by Marketing Edge (2013)
  • Outstanding Doctoral Student Researcher Award, University of Massachusetts Amherst- Isenberg School of Management (2011)

Selected Publications

Azimi, S., Milne, G.R., & Miller, E.G. (forthcoming). Why Do Consumers Procrastinate and What Happens Next?  Journal of Consumer Marketing.

Zanjani, S., Yunlu, D., & Shapiro, J. (2020).  Creative Procrastinators:  Mapping a Complex Terrain.  Personality and Individual Differences. 154 (February).

Tokic, S., & Zanjani, S. (2019).  ?The Bearing of User Innovation on the Patent System and Product Liability Laws:  Is User Innovation Overrated and Under-Examined.  Federal Circuit Bar Journal. 29(1), 121-165.

Zanjani, S., Chan, K., & Pillai, D.  (2016).  Internationalization Factors and Years of Firms Export Performance:  Does It Matter When a Born Global Was Born?  Journal of International Marketing and Exporting.  

Zanjani, S., Milne, G.R., & Miller, E.G. (2016) Procrastinators' Online Experience and Purchase Behavior.  Journal of Academy of Marketing Science, 44(5), 568-585.

Pillai, D., Balasubramanian, S.K., & Zanjani, S. (2014).  The Effect of Individual Level Variables on the Effectiveness of Brand Placements.  Innovative Marketing, 10(4), 28-27.

Zanjani, S., Labrecque, L.,  Milne, G.R. (2012).  Authenticity in Online Communications:  Examining Antecedents and Consequences.  In Close A.G. (ed.), Online Consumer Behavior:  Theory and Research in Social Media, Advertising, and E-Tail (pp. 133-156).  New York, New York:  Routledge, Taylor, and Francis Group.

Zanjani, S., Diamond, W., & Chan, K (2011).  Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines.  Journal of Advertising, 40(4), 67-84.