Message from the Director
Welcome to the Master of Science in Marketing (MSM) Program at the Quinlan School of Business. As you consider graduate studies and finalize your decision-making process, I would like to focus on the strategic advantage of the Quinlan experience.
Quinlan’s MSM program will engage you in ethical, critical, and imaginative thinking to support you throughout your career. Beginning in Fall 2019, Quinlan’s Marketing Department will offer three specialty Master of Science tracks for:
Our program of studies delivers tangible, strategic, and analytically robust courses designed for professional development and advancement. As you move from the classroom to the boardroom, you will use the skills developed through our MSM program to make decisions that foster responsive, responsible, and growth-driven innovation.
It is impossible to ignore the changes that globalization and technology have brought to our 21st-century economy. These changes have altered the way we do business, the factors we must consider, and the breadth of decisions brands must now consider. At Quinlan, we believe it is essential for our graduates to balance the science and art of contemporary marketing. Which is why we’ve designed curriculum tracks that respond with creativity and intellectual agility so that our students successfully learn to analyze the values, data, factors, and forces that are often regarded as paradoxical—the practical and the ideal, business and art, capitalism and democracy.
That’s what we do at Quinlan.
We teach you how to develop strategies by linking these big-picture issues to specific integrated marketing communications goals. We are thrilled to now be expanding our program of studies to include two new tracks in Supply Chain and Digital Marketing Analytics, both career opportunities promising dynamic growth. Equally important, the combined new tracks demonstrate Quinlan’s commitment to helping our students design careers of meaning, consequence and import.
This blend of strategy and thinking big is a distinguishing characteristic of Quinlan’s MSM program. I encourage you to take the next step by requesting more information, visiting us, or contacting me directly.
On behalf of all of my colleagues at Quinlan, as well as our students and alumni, I look forward to welcoming you to the program!
Director, MSM Program | Senior Lecturer