Message from the Director
It is said that the worst of times brings out the best in people. Across the world, we are witnessing the remarkable responses of the medical scientific community, governments, corporations, NGOs, and universities shifting priorities and addressing myriad challenges arising from the COVID-19 Pandemic. Radical, transformative shifts are underway in how companies evaluate the role of business, what society will demand from next-gen leaders, and how we balance the meaning and purpose of our personal lives with our economic livelihoods. We are living decades of change packed into months. The impossible has become possible.
Which is, after all, the lifeblood of marketing.
Amidst all this uncertainty and change, one thing remains certain: universities play a vital role during times of crisis taking the long view, operating with less bias, and improving the human condition of the communities we serve. Since its founding 150 years ago, Loyola University Chicago has served not only to teach and research practical and vocational subjects needed to advance economic growth, but has devoted attention to experimentation and curricula that lead to a deeper, more meaningful appreciation of the meaning of life itself.
It is precisely such humanist business education that the world needs now, more than ever.
Quinlan’s MSM program will engage you in ethical, critical, and imaginative thinking to support your career as the dynamics of business shift in unprecedented fashion. Quinlan’s Marketing Department confers three specialty Master of Science tracks. And beginning Fall 2020, our Digital Marketing Analytics and Supply Chain degrees also confer STEM designation.
We can no longer ignore the challenges the COVID-19 pandemic, globalization, and technology have brought to our 21st-century economy. Global events have shifted priorities, altering the way we do business, the factors we must consider, and the breadth of decisions brands must adopt. At Quinlan, we believe it is essential for our graduates to balance the science and art of contemporary marketing. While engaging with curriculum addressing real-world challenges, issues important to humanity, and asking questions that matter. The economics of the future thrive in countless domains. Which is why we’ve designed curriculum tracks that respond with creativity and intellectual agility so our students successfully learn to analyze the values, data, factors, and forces that are often regarded as paradoxical—the practical and the ideal, business and art, capitalism and democracy.
That’s what we do at Quinlan.
This blend of strategy and thinking big is a distinguishing characteristic of Quinlan’s MSM program. I encourage you to take the next step by requesting more information, visiting us, or contacting me directly.
On behalf of all of my colleagues at Quinlan, as well as our students and alumni, I look forward to welcoming you to the program.
Stay strong. Stay curious.
Director, MSM Program | Executive Lecturer