Loyola University Chicago

Quinlan School of Business

Instructor Eleanor Sweet honored at 'Influential Women in Business Awards'

Instructor Eleanor Sweet honored at

Award-winner Eleanor Sweet shares insights on her career and on marketing.

Eleanor Sweet, an adjunct instructor at the Quinlan School of Business, was honored at the Daily Herald Business Ledger’s 18th Annual Influential Women in Business Awards.

According to the Daily Herald, the awards are presented to outstanding suburban women executives based on the business and professional achievements and the challenges they have met in building their careers. Sweet was recognized at a November 2015 ceremony for the 18 award winners.

“We are all real-life role models for young women and girls who often might think that success is measured by the number of friends they may have on Facebook," said keynote speaker Diane Middlebrooks in the Daily Herald article. “If we don’t talk about our values, views of the world, or why we enjoy our work or our causes, or what we accomplished, we rob them of a vision of what is possible in their own lives. They are listening, but we often don’t realize it.”

In her own words

Sweet, CEO of Corporate Success Partners, teaches Principles of Marketing at Quinlan. Below, she shares some insights on marketing and on Quinlan:

What do you see as the greatest challenge and greatest opportunity for business (or marketing) students as they launch their careers today?

As a veteran marketing executive, I would advise all business students to be authentic, and to remember to increase and impact the value for every organization (and end user) they work for. Also to be aware of working on their own "brand" throughout their professional career.

What is the most exciting thing happening in the marketing industry now? 

The age of social media, combined with being authentic and the challenge of getting noticed and being heard above all the "noise.” If you are genuine and naturally authentic, it really puts you at an advantage, business-wise. Also great in-person followup is still really where the deals are closed, not via email. People make their business decision based on how much they trust, know, and like the person they are interacting with.

Your biography describes you as “The Executive Job Search Expert.” What’s the connection between executive search and marketing? 

Today's executive is constantly marketing for their organization internally and externally on an ongoing basis, in addition to "marketing" themselves throughout their professional career.

What is your favorite part of teaching at Loyola’s Quinlan School of Business? 

Loyola has a high level of passionate students that have wonderful core values. They are committed to making a difference while being aware of their legacy to help others. I love that. It is very near to my heart. 

Anything else you’d like to share?

I personally believe that we are all here to make a difference and help others. We always have to be conscience to see beyond ourselves and our world. 

One of the lessons I learned while working on cause marketing with American Cancer Society Relay for Life was to ask. It was such a large campaign that it forced me to ask for help beyond my normal network and contacts. We are better when we ask for help. I had a strong group of supporters, but we still have to stretch and sometimes go through the process of going for an uncomfortable ask to help a good cause. If you engage with the "market's" heart emotionally first, the support and engagement will follow naturally.