Loyola University Chicago

Quinlan School of Business

Marketing class pitches ideas to L'Oréal Spain executives, studies global branding

Marketing class pitches ideas to L

Students met with top executives at Grupo Ogilvy, L'Oréal Spain, and Osborne Winery during a whirlwind study abroad class in Spain.

In March 2017, graduate marketing students from Quinlan and Universidad Loyola Andalucía spent a week in Madrid and Seville, Spain, as part of a global branding class led by Professor Linda Tuncay Zayer.

While there, the class worked directly with L’Oréal Spain executives to develop and pitch ideas and a marketing plan for the L’Oreal Men Expert brand. Students also met marketing executives at Grupo Ogilvy, one of the top advertising agencies in Spain, and Osborne Winery, one of the oldest family businesses in the world.

Along the way, the class visited notable landmarks including Prado Museum, Real Madrid Stadium, and the royal palace Real Alcázar.

Trip photo gallery

View the photos in the gallery below or on Quinlan’s Flickr page.

Madrid & Seville Spain, Graduate Spring Break Study Abroad 2017

Trip video

Watch students reflect on the life-changing experience of studying in Spain below or on Quinlan’s YouTube channel.

The video was created by undergraduate student Harrison Swanson.

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