Loyola University Chicago

Quinlan School of Business

Marketing students volunteer at Chicago Ideas Week

Marketing students volunteer at Chicago Ideas Week

Junior Alexander Minton (right) met fashion designer Zac Posen (second from right) while volunteering at Chicago Ideas Week.

By Monica Sather | Student reporter

Quinlan Marketing Research students gained valuable experience and created great memories as volunteers at Chicago Ideas Week 2017.

Chicago Ideas Week (CIW), which ran from October 16-22, is a festival that features talks, conversations, and hands-on labs with global thought leaders and innovators. 

“This was the first year for this collaboration, and my goal was to align CIW’s Community of Curiosity with my course’s emphasis on curiosity as an essential trait students should call upon throughout the marketing research process,” says Stacy Neier Beran, PhD, senior lecturer in marketing. 

Volunteering at CIW also is part of Neier’s commitment to engaged learning, which challenges students to engage with the community through service and outreach experiences.

Highlights of the week

For the students, it was a meaningful week that helped solidify their Loyola experience and cultivate their curiosity.

Senior marketing major Zoraidin Nina volunteered for a lab run by Univision, where she took photographs for future marketing materials of participants learning how to create commercials with a cell phone.

“I grew up watching Univision with my parents. It’s a channel that connects family, unites the Hispanic community, and serves to bring laughter, information, and opportunity to its viewers,” says Nina. “It was a pleasure to enter the studio and share conversations with the producers and news anchors. It was all so surreal, and an experience I’ll remember forever.”

Junior marketing major Alexander Minton volunteered to be an usher for a talk on streetwear and fashion. A highlight for him was meeting fashion designer Zac Posen, who, after hearing what Minton was studying, validated the importance of his major: “Marketing is very important; it’s how you tell the story of a brand.”

“Because Loyola is located in such a major city, we are given great opportunities like CIW and Quinlan grounds me in that with great connections from professors,” says Minton.

Students impress CIW

Not only did the students gain valuable experience in an inspiring environment, but they also impressed their fellow volunteers and CIW staff with their enthusiasm and respect.

“One of the best results of Quinlan students volunteering at CIW is their addition to the great diversity of ages and demographics that make up our Community of Curiosity,” says Isaac Israilevich, director of volunteers for CIW. “Quinlan students contributed an endless amount of experience and eagerness to the CIW Volunteer Team, and I hope they continue to do so for years to come.”