Quinlan Honors freshmen win fifth Quinlan Case Competition
By Whitney Critten | Student reporter
For the first time, an all-freshman team emerged triumphant at the Quinlan Case Competition, a contest that puts undergraduate students’ problem-solving skills to the test before a panel of Loyola alumni and business leaders.
The group of Quinlan Honors freshmen, who called themselves the Five Marketeers, believed they had the talent to win, but knew they had to overcome their lack of classroom and internship experience to do so.
The team—Nick Damato, Jorge Figueroa, Justin Hopp, David Kwok, and Rachel Phan—spent their fall break working around the clock to prepare for the competition. Participants were given just four days to create a real-world business solution for a case focused on self-driving autonomous vehicles for Google.
“We were inexperienced compared to other teams,” says Nick Damato. “But by conducting extensive research and working well together, we were able to compete against upperclassman with more experience and win.”
The Five Marketeers competed against more than 60 students from 17 teams during two rounds of judging by Quinlan alumni and members of the dean’s board of advisors.
Participants spanned all years from freshman to senior, and included students from the Quinlan School of Business, College of Arts and Sciences, School of Communication, and Marcella Niehoff School of Nursing.
The following teams were awarded cash prizes for their insights and recommendations.
|First Place||The Five Marketeers
|Second Place||Think Tank
|Third Place||Business Majors
Carolina Fernandez Piedrahita
|Lawrence Metzger Award for Excellence
Given to the highest scoring team made up of all first-year or second-year students.
|The Five Marketeers|
The case for the Google Car
Case competition organizers intentionally selected a very current case for students to work on.
“We knew that students already had a relationship with Google, and they were interested in the technology behind the autonomous car,” says Amy Kyhos, senior lecturer and faculty lead for the Quinlan Case Competition.
Kyhos adds, “This case challenged them to think through the external environment and Google’s internal priorities, while also being prepared to offer in-depth analysis on a wide range of topics including strategy, privacy, and legal issues surrounding a self-driving vehicle.”
Teams were asked to determine if the self-driving autonomous vehicle was worth Google’s investment, considering competition from auto manufacturers already developing self-driving cars, and the legal and ethical concerns around self-driving cars.
Based on their recommendations to continue or cease development for the autonomous car, students determined how the car aligned with Google’s corporate mission of organizing the world’s information.
“When the case was announced, our team decided to split up and conduct individual research,” says Rachel Phan of The Five Marketeers. “Once we reconvened and discussed our findings, we were able to analyze the situation and make the best business decision for Google, while also being mindful of potential risks and exposures.”
The teams in action
After the preliminary round of competition, three teams remained—The Five Marketeers, Think Tank, and Business Majors.
The three finalist teams presented their cases to the panel of judges in a Wintrust Hall packed with students, faculty, and staff.
The teams had 10 minutes to present their final recommendations to the judges. After the presentations were done, the teams had a 10-minute Q&A session from the judges.
All three teams were confident in their recommendations for how Google should proceed with plans for a self-driving autonomous car. But the judges felt one team rose above the rest—the Five Marketeers.
A confidence-building experience
The Case Competition teaches business skills, as well as soft skills necessary for professional success.
“This experience is very similar to situations that students will face in their careers, but provides a safe environment where students can hone their skills,” says Alex See, student services coordinator and staff lead for the Quinlan Case Competition.
The Five Marketeers agree, and encourage others to participate in case competitions to further develop the communication, presentation, problem solving, and critical thinking skills needed in business.
“This experience has given my team and me the confidence to get involved on campus and express our ideas about the issues facing the business community,” says David Kwok.
View event photos in the gallery below or on Quinlan's Flickr page.
Read about previous Quinlan Case Competition winners: