Loyola University Chicago

Quinlan School of Business

Fourth Subsistence Marketplaces Conference

The Fourth Subsistence Marketplaces Conference: From Micro-level Insights to Macro-Level Impact

July 27-29, 2012
Water Tower Campus
Loyola University Chicago

 Other Information:



Merchant selling waffles in Ho Chi Minh City, Vietnam

Organized jointly by the University of Illinois at Urbana-Champaign, Loyola University Chicago, and Monash University, Melbourne, Australia, the fourth Subsistence Marketplace Conference will be held July 27 – 29, 2012 in Chicago at the Loyola University Chicago Water Tower Campus.

Subsistence marketplaces consist of consumer and entrepreneur communities living at subsistence income levels, and are concentrated in developing countries and regions such as Brazil, India, China, Vietnam and Sub-Saharan Africa. In the last five years, the Subsistence Marketplaces Conference has been a leading forum for evolving and sharing research and fostering best practices in these communities.

Conference Chairs
Arrangements Chairs
Keynote Speakers

Deepa Narayan

Dr. Deepa Narayan is an independent international poverty, gender and development advisor and writer with over 25 years of experience working at the World Bank, the UN, and NGOs. Until 2008, she served as Senior Advisor in the Vice President’s officeof the Poverty Reduction Group of the World Bank. Dr. Narayan spent many years living in village communities in Africa, South and East Asia. This led to her focus on ‘people first’, and local community driven approaches nested in social and political processes. Her current interests include reducing inequality, shared and sustainable living, making corporate social responsibility a reality, ethical development and economic policies that help create wealth for poor people. She serves on boards of NGOs, participates in think tanks and is a frequent speaker at conferences and retreats. She also conducts experiential workshops on creative leadership for women and youth. While at the World Bank in addition to program development and evaluation, Deepa Narayan conducted two influential studies that resulted in key policy changes. The Voices of the Poor brought together the experiences of 60,000 poor women and men from 60 countries and the Moving Out of Poverty: Understanding Freedom, Democracy and Growth from the Bottom Up involving 15 countries people was aimed at understanding how some poor people actually moved out of poverty over a decade while others remained stuck. Both highlight how policy mindsets and unexamined assumptions about poor people, distort policy decisions. She has authored or co-authored more than 15 books. Recent publications include: Moving Out of Poverty: Rising from the Ashes of Conflict (Vol 4 in the series), The Promise of Empowerment and Democracy in India (Vol 3 ), Success from the Bottom Up (Vol 2 ), all published in 2009 and 2010; Ending Poverty in South Asia: Ideas that Work, World Bank 2007; and Measuring Empowerment: Cross-Disciplinary Perspectives, World Bank 2005.

Kentaro Toyama  

Kentaro Toyama is a researcher in the School of Information at the University of California, Berkeley. Kentaro is working on a book tentatively titled A Different Kind of Growth: Wisdom in Global Development. He hopes to make the case that greater wisdom is the optimal goal of global development, where wisdom is defined as the knowledge, virtue, and action required to generate well-being in oneself and others, now and into the future. Wisdom, in turn, is best gained through the pursuit of aspirations and an internal climb up Maslow's hierarchy of needs. He argues that wisdom, at individual, societal, and national levels, is the key to economic growth for the poor, political freedom for the oppressed, and sustainability for everyone. Until 2009, he was assistant managing director of Microsoft Research India, which he co-founded in 2005. At MSR India, he started the Technology for Emerging Markets research group, which conducts interdisciplinary research to understand how the world's poorer communities interact with electronic technology and to invent new ways for technology to support their socio-economic development. The award-winning group is known for projects such as MultiPoint, Text-Free User Interfaces, and Digital Green. Kentaro co-founded the IEEE/ACM International Conference on Information and Communication Technologies and Development (ICTD) to provide a global platform for rigorous academic research in this field. Prior to his time in India, Kentaro did computer vision and multimedia research at Microsoft Research in Redmond, WA, USA and Cambridge, UK, and taught mathematics at Ashesi University in Accra, Ghana. Kentaro graduated from Yale with a PhD in Computer Science and from Harvard with a bachelors degree in Physics. He was born in Tokyo, raised in both Japan and the United States, and now lives in Berkeley, California.


Things to know for planning your trip:


The conference will begin on Friday, July 27, 2012 with a reception at 4:30 p.m. and a brief program from 6-7 p.m.  The conference will end by mid-afternoon on Sunday, July 29, 2012.


For a more detailed description of conference accommodations and a list of nearby hotels, click here.

Local accommodations will be made for those who indicate that they required housing during registration (subject to availability). Information about housing and alternatives is available on the website.

*Please note, accommodations for this event are only available for the nights of July 27th and July 28th.


For a full description of conference parking, click here.


Attire for the conference is business casual. We suggest you visit http://www.weather.com to check the weather for the day of the conference so you are able to plan accordingly.  


One advantage to the conference location is the variety of restaurants within walking distance! For a complete list, please visit the conference website.

Additionally, Chicago is full of attractions! For a complete list of what is happening in Chicago while you are here, please visit:http://www.choosechicago.com/events/pages/calendar.aspx?view=0