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Loyola University Chicago John Felice Rome Center
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Barbarancia, Francesca

Title/s:  Adjunct Professor


Francesca Barbarancia is a strategic thinker and visionary business leader, specialized in positioning and facilitating international companies to enter the Italian market, and Italian companies to go international. A marketing and communications manager, she has over 20 years of experience in business partnerships. She has worked for leading companies such as Wind TLC, ItaliaOnline, Seat PG, Paesionline, Valica, Histovery, and AirBnB. She has experience in creating and distributing cross-media formats (web-social-radio). To meet the technological challenge of voice search focused on the travel industry, her great passion, she co-founded Voicesearch.travel with her husband, journalist Andrea Scotto. In addition, Francesca is a professor of marketing and business at the Loyola Rome Center, where she enjoys organizing guest lectures with prestigious entrepreneurs and hands-on class projects connected to case studies of real companies.


  • MA, Public Communications, Fordham University
  • Laurea, Philosophy, Sapienza University of Rome

Research Interests

  • Search engine optimization
  • Answer engine optimization
  • Content marketing