MGMT 305 Global Business Strategy
Fall 2016
LOYOLA UNIVERSITY
Rome Center
Management Department
Global Business Strategy (MGMT 305)
TR 2:20pm-3:35pm
Fall 2016 Syllabus
I. GENERAL INFORMATION
Instructor: Marshall Langer
Office hours: By appointment (convenient times: TR 5:00-6:00pm)
Telephone: +39 347.1763096
Email: mlanger11@gmail.com
Background: Wall Street; corporate management, strategic planning. Wharton MBA.
II. COURSE INFORMATION
1. Course Description. In this course students learn to assess corporate strategy and to develop corporate strategy for transnationals, multinationals and other global corporate entities. Through lecture, reading, case study, and activities, students analyze corporate functions such as marketing, operations, human resource management and finance to learn to successfully manage these functions in a foreign setting. Geopolitical, macroeconomic, and market trends are probed for their effect on firm strategy. Thus students learn to effectively analyze that strategy and to forecast the immediate effect and global impact of large scale forces.
2. Learning Objectives.
- Develop accurate assessments of foreign business environments.
- Craft realistic strategic goals.
- Think more critically and more strategically globally in a management, marketing, and finance context.
- Hone sensitivity skills required to succeed in multinational business environments.
III. LEARNING ACTIVITIES
1. Active student participation in seminar-style class lecture. Classes are highly interactive. Instructor prompts students for response to questions posed and solicits his/her thoughts on issues discussed. Format is probing and direct. Additionally, instructor provides concrete, real-world examples to illustrate concepts. Lecture format reinforces by example appropriate methods for asking questions, gaining relevant insights, and making appropriate recommendation. (Contributes to LO A, B, D)
2. In class presentation and discussion of readings (by professor and students). Textbook and other assigned readings (assigned according to the schedule in section VIII of this syllabus) present relevant topics, which are covered more depthfully in class lecture. In class discussion of readings, instructor highlights most relevant reading topics, showing by example how to present data in a stimulating way, consistent with achieving course objectives. (Contributes to LO A, B, C)
3. Case Study and/or Article Presentation. Case studies and articles are used to further illustrate real-world examples of subject topics. For all assigned cases/articles, students should be prepared to answer questions about the case/article and be able to illustrate its subtler aspects. For select cases/articles students will be selected to make a presentation. In class discussion of case studies/articles serves to highlight analytical methods, indicating specifically, ways to discern the most relevant focal points. (Contributes to Learning Objectives A, B, C, D)
4. Term Project. Group project. Assess an aspect of the global business strategy employed recently by a large multinational corporation (or organization).Your analysis should address such things as market entry strategy, marketing strategy, cost structure, revenue sources, industry and competitive structure, etc. You submission should be approximately 4 pages in length. A group presentation is required. (Contributes to Learning Objectives A, B, C, D)
IV. ASSESSMENT
35% Midterm exam
35% Final exam
15% Term project
15% Class participation, case study/article presentation and quizzes
1. Exams. Exams will be composed of multiple choice and short answer questions that test your ability to apply concepts discussed through the exam date. (Measures Learning Objectives A, B, C)
2. Case/Article Analyses and Presentation. All cases/articles should be prepared for class. For select cases/articles, where indicated, an individual written submission is due and is assigned based on the schedule in section VIII of this syllabus. Additionally, for select cases/articles students will be selected to make a presentation. Your grade for the presentation will reflect much new insight you teach the class (rather than repeat the facts). (Measures Learning Objectives A, B, C)
3. Quizzes. Short, in-class quizzes will test your comprehension of course materials to date. (Measures Learning Objectives A, B, C)
4. Term project. See 4 in Section III above. (Measures Learning Objectives A, B, C, D)
5. Class Participation. You will be graded on the quality of, and demonstrated insight of, your in-class comments, including comments related to answers to assigned problems. (Measures Learning Objectives A, B, C, D)
6. Attendance. Attendance is mandatory, however a student may miss up to 3 classes without penalty or explanation. Absences of more than 3 must be approved by the instructor. More than 3 unapproved absences will result in a reduction of your course grade.
7. Grading Scale.
|
A 93-100 A- 90-92 B+ 87-89 B 83-86 B- 80-82 C+ 77-79 |
C 73-76 C- 70-72 D+ 67-69 D 60-66 F below 60 |
V. REQUIRED COURSE MATERIALS
1. Required reading consists of coursepack, provided by professor, consisting of excerpts from
following texts and articles. Reading will be posted on the course website.
|
Code |
Title |
|
CA |
Huijser, Cultural Advantage, Succeeding with Global Teams, International Press, 2006 |
|
CC |
Greiner, Poulfelt, The Contemporary Consultant, Thomson, 2005 |
|
DRS |
Daniels, Radebaugh, Sullivan, International Business, 11th Edition, Pearson Prentice Hall, 2007 |
|
EI |
Goleman, Emotional Intelligence, Bantam Books, 2005 |
|
EM |
Hooke, Emerging Markets, A Practical Guide, Wiley, 2001 |
|
EU |
Bishop, European Union Law for International Business, Cambridge Press, 2009
|
|
GB |
Hill, Global Business Today, 6th Edition, McGraw-Hill Companies, 2008 |
|
GM |
Keegan, Green, Global Marketing 5th Edition, Prentice Hall, 2007 |
|
GP |
Freud, Group Psychology and the Analysis of the Ego, Norton, 1974 |
|
GS |
Inkpen, Ramaswamy, Global Strategy: Creating and Sustaining Advantage, Oxford U. Press, 2005 |
|
HR |
Snell, Bohlander, Human Resource Management, Thomson, 2007
|
|
IB |
Woods, International Business: An Introduction, Palgrave Macmillan, 2002 |
|
IF |
Madura, International Financial Management, Thomson South-Western, 2003 |
|
IM |
Rodrigues, International Management, 3rd Edition, Sage, 2009 |
|
IO |
Adler, International Dimensions of Organizational Behavior, 4th Edition, Wadsworth, 1992 |
|
KR |
Krugman, Obstfeld, International Economics: Theory and Policy, Seventh Edition, Pearson, 2006 |
|
MG |
Hill, International Business, Managing Globalization, Sage, 2009
|
|
MP |
Leavitt, Pondy, Boje, Readings in Managerial Psychology, 4th edition, University of Chicago, 1988 |
|
NE |
Lewicki, Litterer, Negotiation, Irwin, 1993 |
|
OB |
Robbins, Essentials of Organizational Behavior, Prentice Hall, 2004 |
|
PL |
Iodice, Profiles in Leadership, North American Business Press, 2013
|
|
SM |
Lasserre, Global Strategic Management, Macmillan, 2002 |
|
WC |
Lewis, When Cultures Collide, Brealey, 2006 |
|
Articles |
Select articles as detailed in Section VIII |
VI. SUGGESTED OPTIONAL READINGS
1. Books.
George Stonehouse, David Campbell, Jim Hamill, Tony Purdie, Global Transnational Business: Strategy and Management, Wiley, 2004
Faculty, Thunderbird on Global Business Strategy, Wiley, 2000
Debraj Ray, Development Economics, Princeton University Press, 1998
Napoleon Hill, Think and Grow Rich, St. Martin’s Press, 2001
Diamond, Guns, Germs, and Steel: The Fates of Human Societies, Norton, 2005
Luce, In Spite of the Gods: The Strange Rise of Modern India, Doubleday, 2007
Kynge, China Shakes the World: A Titan's Rise and Troubled Future and the Challenge for America,
Mariner Books, 2007
Adler, International Dimensions of Organizational Behavior, 4th Edition, Wadsworth, 1992
2. Internet Sites.
http://www.brint.com for business research in information and technology.
http://www.quickmba.com/strategy/global for summary terminology and notions
http://www.csis.org/gsi for globalization think tank
http://www.earthinstitute.columbia.edu/crosscutting/climate.html for the Earth Institute
http://www.transparency.org/policy_research/surveys_indices/cpi/2005 for data on corruption.
http://www.weforum.org/en/initiatives/gcp/Global%20Competitiveness%20Report/index.htm for global competitiveness report and business competitiveness report
http://www.doingbusiness.org/ for Doing Business Survey which provides cost estimates
3. Periodicals. Business Week, Harvard Business Review, The Economist.
VII. ACADEMIC INTEGRITY STATEMENT
"Plagiarism, a serious form of academic dishonesty, is the appropriation of ideas, language, or work of another without sufficient public acknowledgment that the material is not one's own. It involves deliberate taking and use of specific words and ideas of others without proper acknowledgment of the sources. Among other forms of academic dishonesty are: distributing or communicating examination materials prior to a scheduled exam without the consent of the instructor, providing information to or obtaining information from another student during an exam; bringing non-allowed materials to an exam for clandestine use; attempting to change answers after an exam has been submitted; and falsifying medical or other reasons to petition for excused absences. Plagiarism or dishonest examination behavior will result minimally in the instructor assigning the grade of "F" for the assignment. In addition, all instances of academic dishonesty will be reported to the Rome Center's associate dean for academic affairs, who may constitute a hearing board to consider the imposition of additional sanctions, including a recommendation of expulsion, depending on the seriousness of the misconduct."
VIII. CLASS SCHEDULE
Please note:You are not required to make a written submission unless instructed to do so. Reading should be completed prior to class.
|
# |
Date |
Instruction / Activity |
Topic |
Reading Assignment (Read for class) |
|
INTRODUCTION TO GLOBAL STRATEGY |
||||
|
1 |
|
Lecture
- - - - - - - - - - Film Clips |
Course introduction. Basic concepts. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Intro to international strategy: https://www.youtube.com/watch?v=HC2GHYrEamM
Why international business (optional): |
-- |
|
Strategy Choices |
||||
|
2 |
|
Lecture
- - - - - - - - - - Case Study - - - - - - - - - - Film Clip |
Globalization and global strategy; definitions. Strategy development.
Political, legal, economic, business risks and social influences. Factor and demand conditions. Financial market sophistication. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Funai Consulting (Seven Jewel) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Sodastream |
GS: p23-p31 IB: C5 p105-113
GM: C5 excerpt
- - - - - - - - - - - - - - p4-7
|
|
Culture |
||||
|
3 |
|
Lecture
- - - - - - - - - - Article - - - - - - - - - - Film Clips |
Cultural issues. (Hofstede cultural analysis)
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Managerial principles in Asia - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Deng Xiaoping (China) Multicultural team |
IO: p42-57 WC: C3 p29-38
Optional reading CA: p34-49 - - - - - - - - - - - - - - Posted online |
|
4 |
|
Lecture
- - - - - - - - - - Film Clip |
Culture – cont’d
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Body Language - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Cola Wars – Islamic business |
WC: C5 p63-71 Cross cultural mini cases - - - - - - - - - - - - - - WC: C10 p157 (bot)-p161 (bot)
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|
# |
Date |
Instruction / Activity |
Topic |
Reading Assignment (Read for class) |
|
Entry Strategies International Strategic Alliances (JV’s) |
||||
|
5 |
|
Lecture
- - - - - - - - - - Case Studies
- - - - - - - - - - Activity - - - - - - - - - - Film Clip |
Global market entry strategies.
JV’s Definitions, types of alliances, benefits, risk (sharing). Trust (and contractual) issues and likely problems. Performance measurement. Foreign direct investment - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Andre Volkoff Malaysia Starbucks FDI - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Investing in international businesses - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Google China: |
SM: C7 p195-207
SM: C4 p107-126 GS: p80-p88 (optional)
- - - - - - - - - - - - - - p2-4 (mid), p5-6 (top), p7 In class video |
|
MACROECONOMICS AND TRADE |
||||
|
6 |
|
Lecture
- - - - - - - - - - Article - - - - - - - - - - Film Clip |
Influences of: Interest rates, exchange rates, inflation, GDP, unemployment., deficits (trade, fiscal), productivity.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The Global Flow of Funds excerpt (optional) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - IMF in Jamaica |
KR: C12 (p283-p288) (p297-298) (Official reserve transactions) MG: Case 5.2 (with explanation posted) Solidario: Ex2 Weight Watchers: Ex7
Optional reading GB: Chapter 10 (Monetary system) KR: C16 (p408-p412) (p424-p427) KR: C14 (p346-p353) IF: C4 (p111-p114) (Exchange rates) - - - - - - - - - - - - - - p3-6 |
|
7 |
|
Lecture
- - - - - - - - - - Case Study
- - - - - - - - - - Film Clips |
Tariffs and subsidies. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - International trade. Import/export strategy.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Ecuador oil pipeline
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Battle in Seattle (WTO) Milton Freidman on trade. |
KR: C8 excerpts - - - - - - - - - - - - - - IB: C2 (p32-p37)
Optional readings IF: Chapter 19 with accompanying notes posted GB: Chapter 8 DRS: Chapter 13 - - - - - - - - - - - - - - p1-2 (Introduction), middle p8-13 |
|
# |
Date |
Instruction / Activity |
Topic |
Reading Assignment (Read for class) |
|
GLOBAL MANAGEMENT STRATEGY |
||||
|
Managing individuals in different cultures |
||||
|
8 |
|
Lecture
- - - - - - - - - - Film Clip |
HR and management issues.
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Sexual harassment.
HR laws globally – see: http://www.worldwideconsulting.com/hr_law.htm - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Expat/HR management |
WC: C9 p142 (mid)-p148 (bot) Int’l HR: p528-538, p558-559 (skim) - - - - - - - - - - - - - - See reading posted w/ notes |
|
9 |
|
Lecture
- - - - - - - - - - Film Clip |
Reading people: Intuition, insight, gut instinct. Chemistry and personality. - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Sergio Marchionne – Chrysler (60 minutes) |
Posted online
Optional readings OB: C2 p21-30 (skim) OB: C3 p40-46 (skim) |
|
Managing Groups of Multinational Workers |
||||
|
10 |
|
Lecture |
Cross cultural management techniques. Group and team dynamics. Cohesion, norms, chemistry. - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Meeting facilitation.
|
WC: C8 p125 (bot)-p128 (mid) p131 (mid)-p138
- - - - - - - - - - - - - - WC: C10 p154-p157 (bot) IO: p126-141 (skim) CA: p76-84
Optional readings OB: C7 p112-118 SM: C11 p304 - 312 (top) GP: Group psych IO: Chapter 3 (See also optional MB reading on groups) |
|
Leadership |
||||
|
11 |
|
Lecture
- - - - - - - - - - Article
- - - - - - - - - - Case Studies
- - - - - - - - - - Review |
Leadership and charisma in different cultures. -Initiative, decisiveness, courage. -Honesty, integrity, confidentiality, diversity.
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Staffing
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Corporate governance issues in international management. Culture Stakeholders. Responsibilities of directors, managers. Protectionism. Legal claims incurred around the world. - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Leadership styles around the world (article posted online)
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Bernabe and ENI excerpts Parmalat - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Midterm exam review. |
WC: C7 p104-123 CA: p58-61 PL: p432-439
Optional reading MP: Chapter 9 (skim)EI: C10 p155-159 - - - - - - - - - - - - - - IM: C7 p241-249 (top); p255-259 IB: C10 p252-267 - - - - - - - - - - - - - - GS: C8 p187-190 p196-198
- - - - - - - - - - - - - - See excerpt p2-p4 (mid) - - - - - - - - - - - - - - -- |
|
12 |
|
Exam |
Midterm Exam |
|
|
-- |
|
No Class |
-- |
-- |
|
-- |
|
No Class |
-- |
-- |
|
# |
Date |
Instruction / Activity |
Topic |
Reading Assignment (Read for class) |
|
13 |
|
Guest Lecture |
Giovanni Rizzo, Ministry of Economic Development (Italy) Topic: The Italian workplace Negotiations Italian style |
IO: Int’l negotiations MG: Int’l negotiations NE: Negotiations
Optional reading WC: C10 p161 (bot)-p175 EU: EU laws and dispute resolution |
|
14 |
|
Guest Lecture |
Filippo Gabbia, Marketing Executive, J&J Italy Topic: Corporate leadership and marketing strategy in global pharmaceuticals |
-- |
|
EVALUATION / ORGANIZATION DESIGN |
||||
|
15 |
|
Lecture
- - - - - - - - - - Film Clip |
P&G Organization (global org structure)
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Country evaluation (with Excel file) See ISTAT 2010 posted online
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - P&G |
p3-9
Optional reading IM: Chapter 6 - - - - - - - - - - - - - - DRS: C12 p8-13, p20-23 - - - - - - - - - - - - - - Optional reading CC: Globalization Consulting |
|
16 |
|
Guest Lecture |
Mattia Rogari, Executive UniCredit Italy Topic: Italian and international banking |
|
|
GLOBAL MARKETING STRATEGY |
||||
|
Principles |
||||
|
17 |
|
Lecture
- - - - - - - - - - Case studies |
Principles of marketing strategy
- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - LG Halal foods Marketing to mothers |
IB: C8 p183-186, p190-195
See marketing pdf - - - - - - - - - - - - - - p3 (top) - p11 (top) All All |
|
Global Advertising |
||||
|
18 |
|
Lecture
- - - - - - - - - - Film |
Advertising and marketing communications.
Segmentation, targeting, and positioning. (optional) - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - Inside Saatchi (on global brand development) |
GM: Advertising: p445-447, p450-454
Optional readings GM: Segmentation p230-237 GM: Advertising: p438-441, 462-463 |
|
19 |
|
Case Studies |
Amazon Europe Ikea HP Vietnam |
p7 (bottom)-p11 (top) p596-604 |
|
# |
Date |
Instruction / Activity |
Topic |
Reading Assignment (Read for class) |
|
Consumer Behavior Internationally Foreign Market Research |
||||
|
20 |
|
Lecture |
Consumer behavior internationally. -Psychological influences -Sociological influences
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Market/ing research. -Questionnaires -Focus groups - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Marketing plans (see Trophires) – see also other business plans posted online - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Manchester United Local Memoirs of a Global Manager |
Consumer behavior internationally posted online (skim) p430-437, p445 - - - - - - - - - - - - - - GM: p203-207 (research) Questionnaire reading Focus group reading - - - - - - - - - - - - - - Posted online
- - - - - - - - - - - - - - p614-625 All |
|
21 |
|
Guest Lecture |
Francesca Forte, Marketing Executive, Alitalia Topic: Marketing and advertising in the travel industry |
-- |
|
GLOBAL FINANCE STRATEGY |
||||
|
22 |
|
Lecture |
Risk management, hedging, and currency derivatives. Valuation of multinational enterprises. (weight watchers model) Financial modeling; sensitivity analysis - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Int’l accounting. (Optional) |
IF: C5 p133-140
- - - - - - - - - - - - - - Optional reading DRS: Chapter 18 |
|
23 |
|
Lecture - - - - - - - - - - Case Study Bring computer to class |
Forecasting/projections - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Weight Watchers Mexico |
-- - - - - - - - - - - - - - - p3, p7-10 + Exhibits 1 & 7 |
|
EMERGING MARKET STRATEGY |
||||
|
24 |
|
Lecture
- - - - - - - - - - Case Studies
- - - - - - - - - - Films
|
Investing in emerging markets. Infrastructure: physical, institutional, financial, legal Property rights (including intellectual property) Capital markets, taxation and expropriation.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Emerging market crisis - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The International Investor: Islamic Finance and the Equate Project. Banco Solidario - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Jeffrey Sachs in Bolivia: https://www.youtube.com/watch?v=ittBp7z-TbM
Microcredit: https://www.youtube.com/watch?v=qRh6F-m0kmE
Islamic finance: https://www.youtube.com/watch?v=MWQ3Fl31lyM |
EM: C4 p59 (bot)-67 (mid)
Optional reading EM: p26-54 on markets, customs - - - - - - - - - - - - - - KR: C22 p616-625 - - - - - - - - - - - - - - p1, p4-9 p6 (bot)-9 |
|
25 |
|
Activity/ Analysis |
Report preparation. |
-- |
|
PRESENTATIONS |
||||
|
26 |
|
Lecture - - - - - - - - - - Review |
Country report presentations / country analysis. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Final Exam review. |
-- |
|
27 |
|
Exam |
Final Exam |
-- |
