Loyola University Chicago

John Felice Rome Center

MGMT 305 Global Business Strategy

Fall 2016

LOYOLA UNIVERSITY

Rome Center

Management Department

 

 

Global Business Strategy (MGMT 305)

TR 2:20pm-3:35pm

Fall 2016 Syllabus

 

I. GENERAL INFORMATION

 

Instructor:      Marshall Langer

Office hours:  By appointment (convenient times: TR 5:00-6:00pm)

Telephone:     +39 347.1763096

Email:             mlanger11@gmail.com

Background:  Wall Street; corporate management, strategic planning.  Wharton MBA.

 

II. COURSE INFORMATION

 

1. Course Description.  In this course students learn to assess corporate strategy and to develop corporate strategy for transnationals, multinationals and other global corporate entities.  Through lecture, reading, case study, and activities, students analyze corporate functions such as marketing, operations, human resource management and finance to learn to successfully manage these functions in a foreign setting.  Geopolitical, macroeconomic, and market trends are probed for their effect on firm strategy.  Thus students learn to effectively analyze that strategy and to forecast the immediate effect and global impact of large scale forces.

 

2. Learning Objectives.

 

  1. Develop accurate assessments of foreign business environments.

 

  1. Craft realistic strategic goals. 

 

  1. Think more critically and more strategically globally in a management, marketing, and finance context. 

 

  1. Hone sensitivity skills required to succeed in multinational business environments.

 

III. LEARNING ACTIVITIES

 

1. Active student participation in seminar-style class lecture. Classes are highly interactive.  Instructor prompts students for response to questions posed and solicits his/her thoughts on issues discussed.  Format is probing and direct.  Additionally, instructor provides concrete, real-world examples to illustrate concepts.  Lecture format reinforces by example appropriate methods for asking questions, gaining relevant insights, and making appropriate recommendation. (Contributes to LO A, B, D)

 

2. In class presentation and discussion of readings (by professor and students). Textbook and other assigned readings (assigned according to the schedule in section VIII of this syllabus) present relevant topics, which are covered more depthfully in class lecture.  In class discussion of readings, instructor highlights most relevant reading topics, showing by example how to present data in a stimulating way, consistent with achieving course objectives. (Contributes to LO A, B, C)

 

3. Case Study and/or Article Presentation.  Case studies and articles are used to further illustrate real-world examples of subject topics.  For all assigned cases/articles, students should be prepared to answer questions about the case/article and be able to illustrate its subtler aspects. For select cases/articles students will be selected to make a presentation. In class discussion of case studies/articles serves to highlight analytical methods, indicating specifically, ways to discern the most relevant focal points. (Contributes to Learning Objectives A, B, C, D)

 

4. Term Project.  Group project.  Assess an aspect of the global business strategy employed recently by a large multinational corporation (or organization).Your analysis should address such things as market entry strategy, marketing strategy, cost structure, revenue sources, industry and competitive structure, etc.  You submission should be approximately 4 pages in length.  A group presentation is required. (Contributes to Learning Objectives A, B, C, D)

 

IV. ASSESSMENT

 

35%     Midterm exam

35%     Final exam

15%     Term project

15%     Class participation, case study/article presentation and quizzes

 

1. Exams. Exams will be composed of multiple choice and short answer questions that test your ability to apply concepts discussed through the exam date. (Measures Learning Objectives A, B, C)

 

2. Case/Article Analyses and Presentation.  All cases/articles should be prepared for class.  For select cases/articles, where indicated, an individual written submission is due and is assigned based on the schedule in section VIII of this syllabus.  Additionally, for select cases/articles students will be selected to make a presentation.  Your grade for the presentation will reflect much new insight you teach the class (rather than repeat the facts). (Measures Learning Objectives A, B, C)

 

3. Quizzes. Short, in-class quizzes will test your comprehension of course materials to date. (Measures Learning Objectives A, B, C)

 

4. Term project.  See 4 in Section III above. (Measures Learning Objectives A, B, C, D)

 

5. Class Participation. You will be graded on the quality of, and demonstrated insight of, your in-class comments, including comments related to answers to assigned problems. (Measures Learning Objectives A, B, C, D)

 

6. Attendance.  Attendance is mandatory, however a student may miss up to 3 classes without penalty or explanation.  Absences of more than 3 must be approved by the instructor.  More than 3 unapproved absences will result in a reduction of your course grade.

 

7. Grading Scale.

 

A         93-100

A-        90-92

B+       87-89

B         83-86

B-        80-82

C+       77-79

C         73-76

C-        70-72

D+       67-69

D         60-66

F          below 60

 

V. REQUIRED COURSE MATERIALS

 

1. Required reading consists of coursepack, provided by professor, consisting of excerpts from 

    following texts and articles.  Reading will be posted on the course website.

 

Code

Title

CA

Huijser, Cultural Advantage, Succeeding with Global Teams, International Press, 2006

CC

Greiner, Poulfelt, The Contemporary Consultant, Thomson, 2005

DRS

Daniels, Radebaugh, Sullivan, International Business, 11th Edition, Pearson Prentice Hall, 2007

EI

Goleman, Emotional Intelligence, Bantam Books, 2005

EM

Hooke, Emerging Markets, A Practical Guide, Wiley, 2001

EU

Bishop, European Union Law for International Business, Cambridge Press, 2009

 

GB

Hill, Global Business Today, 6th Edition, McGraw-Hill Companies, 2008

GM

Keegan, Green, Global Marketing 5th Edition, Prentice Hall, 2007

GP

Freud, Group Psychology and the Analysis of the Ego, Norton, 1974

GS

Inkpen, Ramaswamy, Global Strategy: Creating and Sustaining Advantage, Oxford U. Press, 2005

HR

Snell, Bohlander, Human Resource Management, Thomson, 2007

 

IB

Woods, International Business: An Introduction, Palgrave Macmillan, 2002

IF

Madura, International Financial Management, Thomson South-Western, 2003

IM

Rodrigues, International Management, 3rd Edition, Sage, 2009

IO

Adler, International Dimensions of Organizational Behavior, 4th Edition, Wadsworth, 1992

KR

Krugman, Obstfeld, International Economics: Theory and Policy, Seventh Edition, Pearson, 2006

MG

Hill, International Business, Managing Globalization, Sage, 2009

 

MP

Leavitt, Pondy, Boje, Readings in Managerial Psychology, 4th edition, University of Chicago, 1988

NE

Lewicki, Litterer, Negotiation, Irwin, 1993

OB

Robbins, Essentials of Organizational Behavior, Prentice Hall, 2004

PL

Iodice, Profiles in Leadership, North American Business Press, 2013

 

SM

Lasserre, Global Strategic Management, Macmillan, 2002

WC

Lewis, When Cultures Collide, Brealey, 2006

Articles

Select articles as detailed in Section VIII

 

 

VI. SUGGESTED OPTIONAL READINGS

 

1. Books.

 

George Stonehouse, David Campbell, Jim Hamill, Tony Purdie, Global Transnational Business: Strategy and Management, Wiley, 2004

Faculty, Thunderbird on Global Business Strategy, Wiley, 2000

Debraj Ray, Development Economics, Princeton University Press, 1998

Napoleon Hill, Think and Grow Rich, St. Martin’s Press, 2001

Diamond, Guns, Germs, and Steel: The Fates of Human Societies, Norton, 2005

Luce, In Spite of the Gods: The Strange Rise of Modern India, Doubleday, 2007

Kynge, China Shakes the World: A Titan's Rise and Troubled Future and the Challenge for America,

Mariner Books, 2007

Adler, International Dimensions of Organizational Behavior, 4th Edition, Wadsworth, 1992


2. Internet Sites.

 

http://www.brint.com for business research in information and technology.

http://www.quickmba.com/strategy/global for summary terminology and notions

http://www.csis.org/gsi for globalization think tank

http://www.earthinstitute.columbia.edu/crosscutting/climate.html for the Earth Institute

http://www.transparency.org/policy_research/surveys_indices/cpi/2005 for data on corruption.

http://www.weforum.org/en/initiatives/gcp/Global%20Competitiveness%20Report/index.htm for global competitiveness report and business competitiveness report

http://www.doingbusiness.org/ for Doing Business Survey which provides cost estimates

 

3. Periodicals. Business Week, Harvard Business Review, The Economist.

 

VII. ACADEMIC INTEGRITY STATEMENT

 

"Plagiarism, a serious form of academic dishonesty, is the appropriation of ideas, language, or work of another without sufficient public acknowledgment that the material is not one's own.  It involves deliberate taking and use of specific words and ideas of others without proper acknowledgment of the sources.  Among other forms of academic dishonesty are:  distributing or communicating examination materials prior to a scheduled exam without the consent of the instructor, providing information to or obtaining information from another student during an exam; bringing non-allowed materials to an exam for clandestine use; attempting to change answers after an exam has been submitted; and falsifying medical or other reasons to petition for excused absences.  Plagiarism or dishonest examination behavior will result minimally in the instructor assigning the grade of "F" for the assignment.  In addition, all instances of academic dishonesty will be reported to the Rome Center's associate dean for academic affairs, who may constitute a hearing board to consider the imposition of additional sanctions, including a recommendation of expulsion, depending on the seriousness of the misconduct."


VIII. CLASS SCHEDULE

 

Please note:You are not required to make a written submission unless instructed to do so.  Reading should be completed prior to class.

 

 

#

 

Date

Instruction /

Activity

 

Topic

Reading Assignment

(Read for class)

INTRODUCTION TO GLOBAL STRATEGY

1

 

Lecture

 

- - - - - - - - - -

Film Clips

Course introduction.

Basic concepts.

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Intro to international strategy:

https://www.youtube.com/watch?v=HC2GHYrEamM

 

Why international business (optional):

https://www.youtube.com/watch?v=lMdhfBQUhtI

--

Strategy Choices

2

 

Lecture

 

 

 

 

 

- - - - - - - - - -

Case Study

- - - - - - - - - -

Film Clip

Globalization and global strategy; definitions.

Strategy development.

 

Political, legal, economic, business risks and social influences.

Factor and demand conditions.

Financial market sophistication.

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Funai Consulting (Seven Jewel)

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Sodastream

GS: p23-p31

IB: C5 p105-113

 

GM: C5 excerpt

 

 

- - - - - - - - - - - - - -

p4-7

 

Culture

3

 

Lecture

 

 

 

 

- - - - - - - - - -

Article

- - - - - - - - - -

Film Clips

Cultural issues. (Hofstede cultural analysis)

 

 

 

 

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Managerial principles in Asia

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Deng Xiaoping (China)

Multicultural team

IO: p42-57

WC: C3 p29-38

 

Optional reading

CA: p34-49

- - - - - - - - - - - - - -

Posted online

4

 

Lecture

 

 

 

- - - - - - - - - -

Film Clip

Culture – cont’d

 

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Body Language

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Cola Wars – Islamic business

WC: C5 p63-71

Cross cultural mini cases

- - - - - - - - - - - - - -

WC: C10 p157 (bot)-p161 (bot)

 

 

 

 

#

 

Date

Instruction /

Activity

 

Topic

Reading Assignment

(Read for class)

Entry Strategies

International Strategic Alliances (JV’s)

5

 

Lecture

 

 

 

 

 

 

- - - - - - - - - -

Case Studies

 

- - - - - - - - - -

Activity

- - - - - - - - - -

Film Clip

Global market entry strategies.

 

JV’s

Definitions, types of alliances, benefits, risk (sharing).

Trust (and contractual) issues and likely problems.

Performance measurement.

Foreign direct investment

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Andre Volkoff Malaysia

Starbucks FDI

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Investing in international businesses

- - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - -

Google China:

https://www.youtube.com/watch?v=aD-D0iHZUoE

SM: C7 p195-207

 

SM: C4 p107-126

GS: p80-p88 (optional)

 

 

 

- - - - - - - - - - - - - -

p2-4 (mid), p5-6 (top), p7

In class video

MACROECONOMICS AND TRADE

6

 

Lecture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

- - - - - - - - - -

Article

- - - - - - - - - -

Film Clip

Influences of: Interest rates, exchange rates, inflation, GDP, unemployment., deficits (trade, fiscal), productivity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The Global Flow of Funds excerpt (optional)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

IMF in Jamaica

KR: C12 (p283-p288)

(p297-298) (Official reserve transactions)

MG: Case 5.2 (with explanation posted)

Solidario: Ex2

Weight Watchers: Ex7

 

Optional reading

GB: Chapter 10 (Monetary system)

KR: C16 (p408-p412)

                 (p424-p427)

KR: C14 (p346-p353)

IF: C4 (p111-p114)

(Exchange rates)

- - - - - - - - - - - - - - p3-6

7

 

Lecture

 

 

 

 

 

 

 

 

 

- - - - - - - - - -

Case Study

 

- - - - - - - - - -

Film Clips

Tariffs and subsidies.

- - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

International trade.

Import/export strategy.

 

 

 

 

 

 

- - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Ecuador oil pipeline

 

- - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Battle in Seattle (WTO)

Milton Freidman on trade.

KR: C8 excerpts

- - - - - - - - - - - - - -

IB: C2 (p32-p37)

 

Optional readings

IF: Chapter 19 with accompanying notes posted

GB: Chapter 8

DRS: Chapter 13

- - - - - - - - - - - - - -

p1-2 (Introduction), middle p8-13

 

 

 

#

 

Date

Instruction /

Activity

 

Topic

Reading Assignment

(Read for class)

GLOBAL MANAGEMENT STRATEGY

Managing individuals in different cultures

8

 

Lecture

 

 

 

 

 

 

 

- - - - - - - - - -

Film Clip

HR and management issues.

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Sexual harassment.

 

HR laws globally – see:

http://www.worldwideconsulting.com/hr_law.htm

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Expat/HR management

WC: C9 p142 (mid)-p148 (bot)

Int’l HR: p528-538, p558-559 (skim)

- - - - - - - - - - - - - -

See reading posted w/ notes

9

 

Lecture

 

 

- - - - - - - - - -

Film Clip

Reading people:

  Intuition, insight, gut instinct.

  Chemistry and personality.

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Sergio Marchionne – Chrysler (60 minutes)

Posted online

 

Optional readings

OB: C2 p21-30 (skim)

OB: C3 p40-46 (skim)

Managing Groups of Multinational Workers

10

 

Lecture

Cross cultural management techniques.

Group and team dynamics.

Cohesion, norms, chemistry.

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Meeting facilitation.

 

WC: C8 p125 (bot)-p128 (mid) p131 (mid)-p138

 

- - - - - - - - - - - - - -

WC: C10 p154-p157 (bot)

IO: p126-141 (skim)

CA: p76-84

 

Optional readings

OB: C7 p112-118

SM: C11 p304 - 312 (top)

GP: Group psych

IO: Chapter 3

(See also optional MB reading on groups)

Leadership

11

 

Lecture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

- - - - - - - - - -

Article

 

- - - - - - - - - -

Case Studies

 

- - - - - - - - - -

Review

Leadership and charisma in different cultures.

-Initiative, decisiveness, courage.

-Honesty, integrity, confidentiality, diversity.

 

 

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Staffing

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Corporate governance issues in international management.

 Culture

 Stakeholders.

 Responsibilities of directors, managers.

 Protectionism.

 Legal claims incurred around the world.

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Leadership styles around the world (article posted online)

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Bernabe and ENI excerpts

Parmalat

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Midterm exam review.

WC: C7 p104-123

CA: p58-61

PL: p432-439

 

Optional reading

MP: Chapter 9 (skim)

EI: C10 p155-159

- - - - - - - - - - - - - -

IM: C7 p241-249 (top); p255-259

IB: C10 p252-267

- - - - - - - - - - - - - -

GS: C8 p187-190

             p196-198

 

 

 

 

 

 

 

- - - - - - - - - - - - - -

See excerpt

p2-p4 (mid)

- - - - - - - - - - - - - -

--

12

 

Exam

Midterm Exam

 

--

 

No Class

--

--

--

 

No Class

--

--

 

 

 

#

 

Date

Instruction /

Activity

 

Topic

Reading Assignment

(Read for class)

13

 

Guest Lecture

Giovanni Rizzo, Ministry of Economic Development (Italy)

Topic: The Italian workplace

            Negotiations Italian style

IO: Int’l negotiations

MG: Int’l negotiations

NE: Negotiations

 

Optional reading

WC: C10 p161 (bot)-p175

EU: EU laws and dispute resolution

14

 

Guest Lecture

Filippo Gabbia, Marketing Executive, J&J Italy

Topic: Corporate leadership and marketing strategy in global pharmaceuticals

--

EVALUATION / ORGANIZATION DESIGN

15

 

Lecture

 

 

 

 

 

 

 

 

 

- - - - - - - - - -

Film Clip

P&G Organization (global org structure)

 

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Country evaluation (with Excel file)

See ISTAT 2010 posted online

 

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

P&G

p3-9

 

Optional reading

IM: Chapter 6

- - - - - - - - - - - - - -

DRS: C12  p8-13, p20-23

- - - - - - - - - - - - - -

Optional reading

CC: Globalization Consulting

16

 

Guest Lecture

Mattia Rogari, Executive UniCredit Italy

Topic: Italian and international banking

 

GLOBAL MARKETING STRATEGY

Principles

17

 

Lecture

 

 

 

- - - - - - - - - -

Case studies

Principles of marketing strategy

 

 

 

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

LG

Halal foods

Marketing to mothers

IB: C8 p183-186,

            p190-195

 

See marketing pdf

- - - - - - - - - - - - - -

p3 (top) - p11 (top)

All

All

Global Advertising

18

 

Lecture

 

 

 

 

- - - - - - - - - -

Film

Advertising and marketing communications.

 

 

 

Segmentation, targeting, and positioning. (optional)

- - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Inside Saatchi (on global brand development)

GM: Advertising:

 p445-447, p450-454

 

Optional readings

GM: Segmentation p230-237

GM: Advertising: 

 p438-441, 462-463

19

 

Case Studies

Amazon Europe

Ikea

HP Vietnam

p7 (bottom)-p11 (top)
p4 (mid)-p11

p596-604

 

 

 

#

 

Date

Instruction /

Activity

 

Topic

Reading Assignment

(Read for class)

Consumer Behavior Internationally

Foreign Market Research

20

 

Lecture

Consumer behavior internationally.

 -Psychological influences

 -Sociological influences

 

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Market/ing research.

-Questionnaires

-Focus groups

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Marketing plans (see Trophires) – see also other business plans posted online

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Manchester United

Local Memoirs of a Global Manager

Consumer behavior internationally posted online (skim) p430-437, p445

- - - - - - - - - - - - - -

GM: p203-207 (research)

Questionnaire reading Focus group reading

- - - - - - - - - - - - - -

Posted online

 

- - - - - - - - - - - - - -

p614-625

All

21

 

Guest Lecture

Francesca Forte, Marketing Executive, Alitalia

Topic: Marketing and advertising in the travel industry

--

GLOBAL FINANCE STRATEGY

22

 

Lecture

Risk management, hedging, and currency derivatives.

Valuation of multinational enterprises. (weight watchers model)

Financial modeling; sensitivity analysis

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

Int’l accounting. (Optional)

IF: C5 p133-140

 

 

- - - - - - - - - - - - - -

Optional reading

DRS: Chapter 18

23

 

Lecture

- - - - - - - - - -

Case Study

Bring computer

to class

Forecasting/projections

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Weight Watchers Mexico

--

- - - - - - - - - - - - - -

p3, p7-10 + Exhibits 1 & 7

EMERGING MARKET STRATEGY

24

 

Lecture

 

 

 

 

 

 

- - - - - - - - - -

Case Studies

 

- - - - - - - - - -

Films

 

Investing in emerging markets.

 Infrastructure: physical, institutional, financial, legal

 Property rights (including intellectual property)

 Capital markets, taxation and expropriation.

 

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Emerging market crisis

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The International Investor: Islamic Finance and the Equate Project.

Banco Solidario

- - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Jeffrey Sachs in Bolivia:

https://www.youtube.com/watch?v=ittBp7z-TbM

 

Microcredit:

https://www.youtube.com/watch?v=qRh6F-m0kmE

 

Islamic finance: https://www.youtube.com/watch?v=MWQ3Fl31lyM

EM: C4 p59 (bot)-67 (mid)

 

Optional reading

EM: p26-54 on  markets, customs

- - - - - - - - - - - - - -

KR: C22 p616-625

- - - - - - - - - - - - - -

p1, p4-9

p6 (bot)-9

25

 

Activity/

Analysis

Report preparation.

--

PRESENTATIONS

26

 

Lecture

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Review

Country report presentations / country analysis.

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Final Exam review.

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27

 

Exam

Final Exam

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