Loyola University Chicago

School of Communication

Adjunct Faculty Directory

Susan Geffen

Title/s:  Adjunct Professor

Specialty Area: Advertising/Communications

Phone: 312-925-5046

E-mail:

CV Link: Susan Geffen CV

About

Susan Geffen knew she wanted to be an advertising copywriter when she was 8 years old. While watching TV with her parents, a commercial came on. Susan turned to her folks and said, “That what I want to do when I grow up. Make commercials.” And that’s exactly what she did.

After receiving a BA in English from the University of Michigan and a Master’s Degree in Theater Arts from Case/Western Reserve, Susan plunged into her advertising career, going first to San Francisco and then continuing in Chicago with an 18 year stint at Ogilvy and Mather. She worked on world-class clients such as: Chesebrough-Ponds, Japan Airlines, Sears, Ameritech, Kimberly-Clark, the US Postal Service and many more. Susan went from copy cub to the position of Vice President/Group Creative Director.

While she won many awards, her most treasured is the coveted “David Ogilvy Award” for the campaign that made the most difference to consumers and to client growth.

Susan never wanted to be a teacher. Yet, as a creative director that’s exactly what she became. She has been an adjunct professor for 18 years, four of them at Loyola. Susan loves this school, its mission and its forthright, courageous, and accomplished students. This second career has proved to be the most rewarding of her life.

Degrees

BA English Literature; Masters Degree in Theater Arts

Program Areas

Advertising, Oral Communications

Research Interests

Consumer Behavior; Marketing to Women

Courses Taught

Advertising Principles, Business & Professional Speaking; Campaigns

Other: Marketing Yourself; Consumer Behavior; Advertising Copywriting; Brainstorming & Concepting;Creativity & Marketing; Presentation Skills; Creative Portfolio Development

Awards

David Ogilvy Award:  For introductions of two Chesebrough-Pond's brands: Rave Soft Perm; Rave Soft Hairspray