Loyola University Chicago

School of Communication

Faculty & Staff Directory

Chris M. Yim, PhD

Title/s:  Assistant Professor

Specialty Area: Strategic Communication

Office #:  School of Communication 223E

Phone: 312.915.6534

Email:

CV Link: Chris Yim CV 2019

About

Chris Yim brings to Loyola 20 years of full-service global PR consultancy experience with multi-million dollar billings, with responsibility for management and strategic communications to over 100 global firms and governments and liaising with over 2,000 global colleagues across the Omnicom Group Inc. (NYSE: OMC). 

Degrees

Ph.D. Communication Studies, Sungkyunkwan University Dissertation: The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation

M.A. Advertising and Public Relations, Yonsei University

B.A. French Language and Literature, Ewha Womans University

Research Interests

Dr. Yim's current research explores strategic communications on how corporate America can be a change-agent concerning society and is critically grounded in keywords such as organizational empathy, authenticity, engagement, dialogue, and ethical decision-making. It is aimed not merely at addressing a compelling theoretical agenda but at generating applicable insights, being translatable into actual business practice, and thereby creating social meaning.

Professional & Community Affiliations

Completed Omnicom University Advanced Management Program

Accredited as Porter Novelli Insight Master Trainer : How to make a successful pitch and win business

Accredited as Trainer in Media and Crisis Simulation, Porter Novelli New York

Mentoring for WIN (Women in Innovation), next generation career women mentoring association under The Ministry of Gender Equality and Family (MOGEF)

A member of American Chamber of Commerce in Korea

A member of Korea Public Relations Consultancy Association

National Communication Association, Midwest Association for Public Opinion Research, and International Communication Association.

Courses Taught

COMM 210 Principles of Public Relations 
COMM 314 PR Cases
COMM 370 Social media and Issue Management
COMM 431 Campaign Development 
COMM 433 Corporate Communication  

Selected Publications

SELECTED JOURNAL ARTICLES IN PUBLICATIONS

Yim, M.C. (2019). CEOs’ political tweets and perceived authenticity: Can expectancy violation be a pleasant surprise? Public Relations Review 45(3). 10178

Yim, M.C. & Park. H.S. (2019). Why legitimacy matters in crisis communication: A case study of the "nut-rage" incident on Korean Air. Journal of Business and Technical Communication 33(2). 172-202.

Lee, Y.J., Park. G. I & Yim, M.C. (2015). Framing Effect on Building Empathy. Journal of Communication Science 15(4). 271 - 306.

MANUSCRIPTS UNDER REVIEW & REVISION

Yim, M.C. & Park. H.S. (2019). The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation. Public Relations Review.

CONFRERENCE PRESENTATION

Yim, M.C. (2019). “CEO Apology Tweet, How Does It Sound Authentic in a Paracrisis in the Lens of Dialogic Engagement?” Midwest Association for Public Opinion Research (MAPOR), Chicago, IL

Yim, M.C. (2019). Paracrisis, What Determine Effective Leadership Communication? National Communication Association, Baltimore, Maryland

Yim, M.C. (2018). Up close Personal CEO Standing-outs to CEO Activism on Twitter: its Dialogic Types and its Impact on Social Engagement, 2018 Midwest Association for Public Opinion Research, Chicago, IL.

Yim, M.C. & Park, G. I. (2017). How Birds of Feather Fake News Together” 2017 Midwest Association for Public Opinion Research, Chicago, IL

Yim, M.C. & Kim, K. (2017). Conservatives, Underdogs, and the Diffusion of Fake News” 2017 Midwest Association for Public Opinion Research, Chicago, IL

Yim, M.C. (2017). The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation. 2017 International Communication Association Annual Conference, San Diego

Yim, M.C. & Park, H. S. (2014). In- and Out- group Strategy as Counter Frame to Cool off Conflicts, presented to 2014 Midwest Association for Public Opinion Research, Chicago, IL

Yim, M.C. & Park, H. S. (2014). What Makes Legitimacy? To Refine Organizational Legitimacy in PR Perspective, presented at National Communication Association’s 100th Annual Convention, Chicago, IL

Yim, M.C. & Park, H. S. (2013). How Stigma is Created through Ripple Effects on the Risk Events: Two HF Leak Accidents Comparison, presented at International Seminar on Risk Communication, Seoul

Yim, M.C. & Park, H. S. (2013). A Longitudinal Co-Orientation Study of Public Relations and Marketing Specialists’ Perceptions of the Need for Public Relations and its Role and Effect in Power Relationships, Presented at 2013 International Communication Association Annual Conference, London