Faculty & Staff Directory
Chris M. Yim, PhD
Title/s: Assistant Professor
Specialty Area: Strategic Communication
Office #: School of Communication 223E
CV Link: Chris Yim CV 2019
Chris Yim brings to Loyola 20 years of full-service global PR consultancy experience with multi-million dollar billings, with responsibility for management and strategic communications to over 100 global firms and governments and liaising with over 2,000 global colleagues across the Omnicom Group Inc. (NYSE: OMC).
Ph.D. Communication Studies, Sungkyunkwan University Dissertation: The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation
M.A. Advertising and Public Relations, Yonsei University
B.A. French Language and Literature, Ewha Womans University
Dr. Yim's current research explores strategic communications on how corporate America can be a change-agent concerning society and is critically grounded in keywords such as organizational empathy, authenticity, engagement, dialogue, and ethical decision-making. It is aimed not merely at addressing a compelling theoretical agenda but at generating applicable insights, being translatable into actual business practice, and thereby creating social meaning.
Professional & Community Affiliations
Completed Omnicom University Advanced Management Program
Accredited as Porter Novelli Insight Master Trainer : How to make a successful pitch and win business
Accredited as Trainer in Media and Crisis Simulation, Porter Novelli New York
Mentoring for WIN (Women in Innovation), next generation career women mentoring association under The Ministry of Gender Equality and Family (MOGEF)
A member of American Chamber of Commerce in Korea
A member of Korea Public Relations Consultancy Association
National Communication Association, Midwest Association for Public Opinion Research, and International Communication Association.
COMM 210 Principles of Public Relations
COMM 314 PR Cases
COMM 370 Social media and Issue Management
COMM 431 Campaign Development
COMM 433 Corporate Communication
SELECTED JOURNAL ARTICLES IN PUBLICATIONS
Yim, M.C. (2019). CEOs’ political tweets and perceived authenticity: Can expectancy violation be a pleasant surprise? Public Relations Review 45(3). 10178
Yim, M.C. & Park. H.S. (2019). Why legitimacy matters in crisis communication: A case study of the "nut-rage" incident on Korean Air. Journal of Business and Technical Communication 33(2). 172-202.
Lee, Y.J., Park. G. I & Yim, M.C. (2015). Framing Effect on Building Empathy. Journal of Communication Science 15(4). 271 - 306.
MANUSCRIPTS UNDER REVIEW & REVISION
Yim, M.C. & Park. H.S. (2019). The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation. Public Relations Review.
Yim, M.C. (2019). “CEO Apology Tweet, How Does It Sound Authentic in a Paracrisis in the Lens of Dialogic Engagement?” Midwest Association for Public Opinion Research (MAPOR), Chicago, IL
Yim, M.C. (2019). Paracrisis, What Determine Effective Leadership Communication? National Communication Association, Baltimore, Maryland
Yim, M.C. (2018). Up close Personal CEO Standing-outs to CEO Activism on Twitter: its Dialogic Types and its Impact on Social Engagement, 2018 Midwest Association for Public Opinion Research, Chicago, IL.
Yim, M.C. & Park, G. I. (2017). How Birds of Feather Fake News Together” 2017 Midwest Association for Public Opinion Research, Chicago, IL
Yim, M.C. & Kim, K. (2017). Conservatives, Underdogs, and the Diffusion of Fake News” 2017 Midwest Association for Public Opinion Research, Chicago, IL
Yim, M.C. (2017). The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation. 2017 International Communication Association Annual Conference, San Diego
Yim, M.C. & Park, H. S. (2014). In- and Out- group Strategy as Counter Frame to Cool off Conflicts, presented to 2014 Midwest Association for Public Opinion Research, Chicago, IL
Yim, M.C. & Park, H. S. (2014). What Makes Legitimacy? To Refine Organizational Legitimacy in PR Perspective, presented at National Communication Association’s 100th Annual Convention, Chicago, IL
Yim, M.C. & Park, H. S. (2013). How Stigma is Created through Ripple Effects on the Risk Events: Two HF Leak Accidents Comparison, presented at International Seminar on Risk Communication, Seoul
Yim, M.C. & Park, H. S. (2013). A Longitudinal Co-Orientation Study of Public Relations and Marketing Specialists’ Perceptions of the Need for Public Relations and its Role and Effect in Power Relationships, Presented at 2013 International Communication Association Annual Conference, London