Loyola University Chicago

School of Communication

Faculty & Staff Directory

David Kamerer, PhD

Title/s:  Program Director, MS in Global Strategic Communication
Associate Professor

Specialty Area: Digital public relations and advertising, analytics

Office #:  School of Communication 209

Phone: 312.915.7731

Email: dkamerer@luc.edu

CV Link: DKamererCV2015


David Kamerer serves as Associate Professor in Public Relations and Digital Media. He teachers courses in public relations, new media, public service communication and research methods.

Kamerer’s professional career includes 10 years in public service and health communication, including serving as director of communication for Envision, a non-profit agency which offers resources to people who are blind or have low vision; digital consultant to Via Christi Health; and public relations consultant to numerous not-for-profit organizations and small businesses.

He has taught previously at Wichita State, Kansas State and Trinity University.


PhD Indiana University, Bloomington, Ind.

MA Kansas State University, Manhattan, Kan.

BA Honors, The University of Iowa, Iowa City, Iowa

Program Areas

Public relations, new media, research methods, public service communication, public relations writing.

Research Interests

Commercialization and corruption of digital and social media; measurement of campaigns, media literacy, social impact of new communication technologies.

Professional & Community Affiliations

Accredited in Public Relations (APR) by the Universal Accreditation Board.

Google Analytics Individual Qualification.

CITI (Collaborative Institutional Training Initiative) for conducting research with human subjects.

Member, Public Relations Society of America (PRSA), Association for Education in Journalism and Mass Communication (AEJMC), Digital Analytics Association.

Courses Taught

Public Relations, New Media Campaigns, Public Service Communication, Research Methods in Advertising and Public Relations, Audience and Distribution and Observing/Measuring Communication Behavior


Professional of the year, PRSA-Kansas Chapter, 2008

First, audiovisuals, National Federation of Press Women (2007)

First, personal columns, National Federation of Press Women (2006, 2005)

More than 40 state-level awards for work in advertising, public relations and corporate communication.

Selected Publications

Selected recent activity


"Reconsidering bounce rate in web analytics," Journal of Digital & Social Media Marketing, Volume 8, Number 1, 2020


Native advertising: a close look at a new advertising unit,” Journal of Digital & Social Media Marketing, Vol 5, Number 4, 2017.
#Dear Congress: a public letter,” by Elisabeth Montemurro and David Kamerer. First Monday, Volume 21, Number 3 – 7 March 2016.

Plug away: Disclosure of material connections in style blogs,” Journal of Digital & Social Media Marketing, Vol 2, Number 4, 2015.

Understanding the Yelp review filter: an exploratory study,” First Monday, Volume 19, Number 9 – 1 September 2014.

Estimating online audiences: Understanding the limitations of competitive intelligence services,” First Monday, Volume 18, Number 5 - 6 May 2013. doi:10.5210/fm.v18i5.

“Media Literacy,” Communication Research Trends, Vol. 32 (2013), No. 1, pp. 4-18.

“Disclosing material connections online: legal and ethical issues.” Chapter in Digital Ethics: research & practice, edited by Don Heider and Adrienne L. Massanari (2012). New York: Peter Lang Publishing.