Loyola University Chicago

School of Communication

Faculty & Staff Directory

Florence M. Chee, PhD

Title/s:  Associate Professor
Director of Center for Digital Ethics and Policy; Director of SIMLab

Specialty Area: Digital Communication, Culture, and Technological Engagement

Office #:  School of Communication 205

Phone: 312.915.6935

Email: fchee@luc.edu

CV Link: Chee, Florence CV Summer 2023


Dr. Florence Chee is an Associate Professor in the School of Communication and Program Director of the Center for Digital Ethics and Policy (CDEP) at Loyola University Chicago. She is also Founding Director of the Social & Interactive Media Lab Chicago (SIMLab), devoted to the in-depth study of social phenomena at the intersection of society and technology.

Her research examines the social, cultural, and ethical dimensions of emergent digital lifestyles with a particular focus on the examination of artificial intelligence, games, social media, mobile platforms, and translating insights about their lived contexts across industrial, governmental, and academic sectors.

She serves as an External Consultee to the Freedom Online Coalition's (FOC) Taskforce on Artificial Intelligence and Human Rights (T-FAIR) and is a Key Constituent of the United Nations 3C Roundtable on Artificial Intelligence.

She has designed and taught graduate/undergraduate courses in Digital Media including Game Studies, where students engage with debates surrounding diversity, intersectionality and media production through social justice frameworks.

Follow her on Twitter @cheeflo


PhD Communication 2012, Simon Fraser University

Dissertation: Online games as a medium of cultural communication: an ethnographic study of sociotechnical transformation

MA Communication, 2006, Simon Fraser University

Thesis: An Ethnography of Korean Online Game Communities

Honors BA Communication and Anthropology, with Co-operative Education, Simon Fraser University

Thesis: Addiction as Community in Sony Online Entertainment’s EverQuest

Program Areas

Digital Communication

Digital Media Lab

Center for Digital Ethics and Policy

Research Interests

Sociocultural issues in a globally networked society

Technology and social transformation

Design and development of games on various social networking sites and mobile platforms

Digital lifestyles, “Big Data,” privacy, and surveillance

Changing global labor dynamics across industrial, governmental, and academic sectors.

Gender/Race/Class dynamics in access to communication technologies; experience and engagement

Research ethics, informed consent

Professional & Community Affiliations

International Communication Association (ICA)

Digital Games Research Association (DiGRA)

Association of Internet Researchers (AoIR) Ethics Committee

Canadian Games Studies Association (CGSA)

Canadian Communication Association (CCA)

International Association for Media and Communication Research – (IAMCR)

Courses Taught

Communication and New Media/Games/Social Media

Social Issues in a Networked Society

Communication Research Methods

Critical Approaches to Communication Design and Development

Technology, Society, Culture – Master class in applied ethnography

Communication History – Big thinkers, Big impact


IDRC Research Award Recipient 2013, Advisory Committee on Research Ethics, International Development Research Centre, Ottawa, Canada              

Ernst-Mach Stipendien (Ernst-Mach Grant Worldwide), awarded by the Austrian Agency for International Cooperation in Education and Research (OeAD-GmbH), Centre for International Cooperation & Mobility (ICM), financed by the Austrian Federal Ministry of Science and Research (BMWF)          

Research Fellowship Award, Institute for Advanced Studies on Science, Technology, and Society (IAS-STS), Graz, Austria

Erasmus Mundus Visiting Scholar Award, Economics and Management of Network Industries (EMIN) Consortium, European Commission Erasmus Mundus Programme     

President’s PhD Research Stipend, Simon Fraser University        

Graduate Research Fellowship (PhD), Faculty of Applied Sciences, Simon Fraser University

Korean Government Research Scholarship, National Institute for International Education Development (NIIED) Korea/Foreign Government Award, Department of Foreign Affairs and International Trade (DFAIT) Canada        

Graduate International Scholarship, Simon Fraser University      

Faculty of Applied Sciences Dean’s Fund Graduate Fellowship (PhD), Simon Fraser University    

COGECO Graduate Scholarship in Communication           

PhD Research Fellowship, Faculty of Applied Sciences, Simon Fraser University

Graduate Research Fellowship (PhD), Faculty of Applied Sciences, Simon Fraser University

Graduate Fellowship (PhD), Dean of Graduate Studies, Simon Fraser University

Selected Publications


Available online: http://luc.academia.edu/socflorencechee

Jin, Dal Yong, Chee, Florence, and Kim, Seah. (2013). “Transformative Mobile Game Culture: A sociocultural analysis of Korean mobile gaming in the era of smartphones.” International Journal of Cultural Studies. Sage Publications. 

Chee, Florence, Taylor, Nicholas, and de Castell, Suzanne. (2012). “Re-Mediating Research Ethics: End-User License Agreements (EULAs) in Online Games.” Bulletin of Science, Technology & Society. Sage Publications. Vol. 32(6), pp. 497-506.

Hira, Anil, Morfopolous, James, and Chee, Florence. (2012). “Evolution of the South Korean wireless industry: from state guidance to global competition.” International Journal of Technology and Globalisation. Inderscience Enterprises Limited. Vol. 6(1-2), pp. 65-86.

Jin, Dal Yong, and Chee, Florence. (2008). “Age of New Media Empires: a critical interpretation of the Korean online game industry.” Games and Culture: A Journal of Interactive Media. Thousand Oaks, Ca: Sage Publications. Vol. 3(1), pp. 38-58.

Chee, Florence. (2006). “The games we play online and offline: making Wang-tta in Korea.” Popular Communication: The International Journal of Media and Culture. Mahwah, NJ: Lawrence Erlbaum Associates Inc. Vol. 4(3), pp. 225-239. 

Chee, Florence. (2002). “Different Strokes – Moving to the beat of just one drummer: The Acoustic Dimensions of the Sport of Dragonboating.” Soundscape: The Journal of Acoustic Ecology. Vol. 3(2), pp. 10-14.


Available online: http://luc.academia.edu/socflorencechee

Chee, Florence. (2012). “Cultural Affordances and Changing Social Dynamics in Asian and European Contexts.” In Yearbook of the Institute for Advanced Studies on Science, Technology and Society (IAS-STS), 2012, Graz, Austria.

Jin, Dal Yong, and Chee, Florence. (2009). “The Politics of Online Gaming.” In L. Hjorth and D. Chan (Eds.), Gaming Cultures in the Asia-Pacific Region. Routledge, Taylor & Francis Group, pp. 19-38.

Chee, Florence, and Smith, Richard. (2007). “Online gamers and the ambiguity of community: Korean definitions of togetherness for a new generation.” In M. Consalvo and C. Haythornthwaite (Eds.), AOIR Internet Annual. Volume 4, New York: Peter Lang Publishers, pp. 165-184.

Chee, F., Vieta, M., and Smith, R. (2006). “Online gaming and the interactional self: Identity interplay in situated practice.” In J. P. Williams, S. Q. Hendricks & W. K. Winkler (Eds.), Gaming as Culture: Essays on Reality, Identity, and Experience in Fantasy Games. Jefferson, NC: McFarland Publishing, pp.154-174.

Chee, Florence. (2005). “Understanding Korean experiences of online game hype and identity and the menace of the “Wang-tta.”” Selected Papers of Changing Views: Worlds at Play, Digital Games Research Association. (DIGRA), pp. 111-122.

Chee, F., and Smith, R. (2005). “Is electronic community an addictive substance? An ethnographic offering from the EverQuest community.” In S. Schaffer & M. Price (Eds.), Interactive Convergence in Multimedia – Probing the boundaries. Volume 10, The Inter-Disciplinary Press, pp. 137-156.


Chee, Florence (Ed). (2011). Media and Audiences: Custom Courseware for CMNS 221. Burnaby, Simon Fraser University

Chee, Florence (Ed). (2007). Location-based awareness: research on local systems of innovation in the Greater Vancouver Regional District. Centre for Policy Research on Science and Technology, Simon Fraser University.


Available online: http://luc.academia.edu/socflorencechee

Chee, Florence (Forthcoming) “Games and Digital Ethnography.” International Encyclopedia of Digital Communication & Society. Wiley-Blackwell.

Chee, Florence, de Castell, Suzanne, and Taylor, Nick. (2011) “Public Virtual World Gaming in Asia: Preparatory Fieldwork for Site Selection, Protocol Testing and Research Instrument Development.” Technical Report. Multimodal Analysis of Real/Virtual Environments Laboratory (MARVEL) at Simon Fraser University, and Play in Computer Environments Studio (Play:CES) at York University, Faculty of Education, Simon Fraser University.

Holbrook, J. A. D., Wixted, B., Chee, F., Klingbeil, M., and Shaw-Garlock, G. (2009) “Measuring the Return on Investment in Research in Universities: The Value of the Human Capital Produced by these Programs.” CPROST Report. The Centre for Policy Research on Science and Technology (CPROST) at Simon Fraser University.

Chee, Florence. (2008) “Online games and Korea as Figure and Ground: An application of Canadian Communication theory to the sociotechnical transformation in Korea.” Printed Proceedings of the Fourth World Congress of Korean Studies. The Academy of Korean Studies.  pp. 1453-1465.

Chee, Florence. (2007) “What Innovation is not.” The Banff Consensus: Integrating the Creative Capabilities of Western Canada into the Global Innovation System. The Centre for Innovation Studies, Calgary, Canada.  p.12.

Chee, Florence. (2005) “Embracing the Jungian Archetype in Massively Multiplayer Online Role Playing Games.” The Digest: Innovations in New Media. Volume 4(2), 3.

Chee, Florence. (2003) “The Ology of Anthros in Tech.” The Digest: Innovations in New Media. Vol. 2(1), 5.