Master of Science: Global Strategic Communication
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Whether you’re a recent graduate looking to jumpstart a communication career, a communicator who wants to build or advance their career on the global stage or a mid-career professional seeking expanded skills and digital fluency to move into communication management, the M.S. in Global Strategic Communication may be the perfect graduate program for you.
It’s a professionally focused, interdisciplinary, non-thesis program designed to prepare graduates for successful careers in public relations, advertising, digital and social media, corporate communication, marketing and related fields. It accommodates busy working professionals with evening courses and full- and part-time options.
What Sets the Program Apart?
Our faculty spent more than a year researching the future of strategic communication and asking employers what they look for in hiring and promoting communication professionals. Leaders of major corporations, communication agencies, nonprofits and start-ups told us they want versatile communicators who are strong writers and strategic thinkers, who understand business and have a global perspective. The M.S. in Global Strategic Communication program was born from those insights and aligns with the realities of today’s fast-changing communication environment and globalized world.
The program is based at Loyola’s Water Tower campus in the heart of Chicago, home to multinational corporations, leading communication agencies, prominent nonprofit organizations and tech startups. This facilitates guest speakers from and class visits to these organizations. It also provides abundant opportunities for networking, employment and professional development. And since experiencing global strategic communication is better than just reading about it, two-week study and immersion programs are offered in China and London.
The program is distinguished by small, highly personalized classes and a diverse mix of students. Students really get to know their classmates and form a supportive learning community. They also develop close bonds with their professors that last long after graduation. Our faculty’s principal focus is on students and their success. They have deep connections in the strategic communication field and help students find jobs during and after the program.
What Will You Learn?
The program has small, hands-on classes that feature real-world client projects focusing on critical thinking, creativity, strategic planning and ethical communication. Students will:
- Learn how organizations plan, set goals, operate and are governed
- Understand the roles of communication in organizations’ success
- Gain knowledge of strategic communication planning to engage with diverse stakeholders
- Learn how to help organizations anticipate, navigate and withstand organizational change
- Create communication campaigns from research through evaluation
- Amplify their leadership abilities and become more entrepreneurial
- Hone and expand their writing skills for digital and social media, advertising, public relations and marketing
- Boost their digital fluency
- Acquire the technical know-how to analyze and evaluate communication effectiveness
- Develop a multicultural and global perspective
- Enhance their professional portfolio and define and effectively express their personal brand
Why Strategic Communication?
The traditional silos of public relations, advertising, marketing and digital and social media are eroding in today’s cluttered and complex media landscape. Communication professionals increasingly work across, rather than in, these disciplines – and need the know-how and flexibility to tap into all of them.
Strategic communication synthesizes digital and social media, public relations, advertising and marketing to communicate precise messages through the most effective channels to engage with the right audiences. Strategic communication can be a potent tool for change because it helps connect, educate, advocate and motivate.
Cookie-cutter messages and campaigns don’t cut it in our globalized world. As more corporations become multinational and as issues become worldwide in focus, communicators work in an increasingly interconnected world. They need to know how to navigate this complex environment by creating culturally relevant and sensitive messages and campaigns to engage a diverse range of stakeholders.
Multicultural and multinational cases and perspectives are woven throughout the curriculum rather than limited to a single course. Study abroad is also a key element of the program. More information about the international study and immersion opportunities in China and London can be found here.
Who will be Your Professors?
The School of Communication’s 30+ full-time faculty members are highly experienced teachers and enterprising scholars who also have significant backgrounds as professional communicators. They have helped lead such global strategic communication agencies as Edelman, FCB, FleishmanHillard, Leo Burnett, Ogilvy and Porter Novelli, were strategic communicators at Fortune 500 companies and nonprofits, and led their own communication firms.
What Jobs Will You be Prepared For?
- Communication director in a corporation, nonprofit organization, startup or government agency
- Manager, coordinator or executive at a public relations or advertising agency
- Marketing communicator
- Brand strategist
- Account planner
- Media buyer
- Working internationally as a professional communicator
- Owning a strategic communication agency
Watch some of our graduates and faculty discuss the program and how it can enhance your communication career.