The curriculum is designed to help recent graduates successfully launch careers in communication and to enable professional communicators to take their careers to the next level. Courses emphasize acquiring expert knowledge and up‑to-date digital and analytical tools, developing a global perspective and honing skills – such as critical thinking, creativity, problem solving, writing, business literacy, leadership and entrepreneurship – needed for a competitive edge.
The program’s touchstones include an emphasis on strategic planning, consideration of multiple stakeholders, cultural relevance and sensitivity, social justice, effective use of digital channels and ethical decision making. Courses teach a combination of practical skills and “big-picture” knowledge intended to help students develop into skilled strategists, capable organizational leaders and ethical communicators.
In addition, multicultural and multinational examples, cases and perspectives are integrated throughout the curriculum to help students build or enhance a global perspective. The program also offers opportunities for study and immersion in China and London.
These are some of the topics examined in the program:
- As our economy further globalizes, how do we understand new stakeholders and create culturally sensitive and relevant messages and campaigns to engage them?
- Many corporations are embracing “profit with purpose” and building alliances with nonprofits, as well as optimizing their operations for their communities, employees and suppliers. Strategic communication campaigns tell these compelling stories.
- The Internet knows no boundaries: YouTube has become the globe’s jukebox, and people around the world participate in revolutions via SMS text and Twitter. The Internet has created a new category of earned media – one that presents new opportunities but must be negotiated carefully because everyone is potentially an influencer.
- Digital messages can be measured with unparalleled precision. We can now use big data and other unobtrusive tools to find insights, and use web and social analytics to precisely measure the success of our communication programs.
Courses are taught by seasoned teachers and communication professionals who are digitally fluent and savvy in both in media and business. Classes are small, personal and hands-on. Our facilities include a new convergence studio, state-of-the-art computer labs and exceptional infrastructure for learning and demonstrating digital communication skills.
Classes frequently partner with local nonprofits as pro bono clients, and students will have ample opportunities to do meaningful real-world projects. Whether it’s developing a social media strategy or crafting an entire communication campaign, this work enriches student portfolios and enables students to shape and effectively express their personal brand.
- COMM 401 Foundations of Global Strategic Communication
- COMM 402 Organizational Leadership and Change Management
- COMM 413 Writing for Strategic Communication
- COMM 431 Campaign Development
- COMM 421 Topics in Global Strategic Communication
- COMM 403 Strategic Communication Research Methods
- COMM 411 Strategic Communication Ethics and Law
- COMM 441 Capstone
- COMM 434 Business-to-Business Communication
- COMM 412 Communication Content Mining and Analytics
- COMM 433 Corporate Communication
- COMM 436 Crisis and Risk Communication
- COMM 430 Digital Design
- COMM 370 Digital Marketing*
- COMM 422 Global and Multicultural Audiences and Stakeholders
- COMM 311 Health Communication
- COMM 375 Media Relations
- COMM 327 New Media Campaigns
- COMM 317 New Media Entrepreneurship
- COMM 432 Nonprofit Communication
- COMM 435 Public Affairs and Issues Management
- COMM 370 Social Media Advertising*
- COMM 421 Topics in Global Strategic Communication (taken a second time as an elective)
- COMM 391 OR COMM 393 Strategic Communication Internship