Loyola University Chicago

School of Communication

Curriculum

Curriculum Photo

The curriculum is designed to help recent graduates successfully launch careers in communication and to enable professional communicators to take their careers to the next level. Courses emphasize acquiring expert knowledge and up‑to-date digital and analytical tools, developing a global perspective and honing skills – such as critical thinking, creativity, problem solving, writing, business literacy, leadership and entrepreneurship – needed for a competitive edge.

The program’s touchstones include an emphasis on strategic planning, consideration of multiple stakeholders, cultural relevance and sensitivity, social justice, effective use of digital channels and ethical decision making. Courses teach a combination of practical skills and “big-picture” knowledge intended to help students develop into skilled strategists, capable organizational leaders and ethical communicators.

In addition, multicultural and multinational examples, cases and perspectives are integrated throughout the curriculum to help students build or enhance a global perspective. The program also offers opportunities for study and immersion in China and London.

These are some of the topics examined in the program:

  • As our economy further globalizes, how do we understand new stakeholders and create culturally sensitive and relevant messages and campaigns to engage them?  
  • Many corporations are embracing “profit with purpose” and building alliances with nonprofits, as well as optimizing their operations for their communities, employees and suppliers. Strategic communication campaigns tell these compelling stories. 
  • The Internet knows no boundaries: YouTube has become the globe’s jukebox, and people around the world participate in revolutions via SMS text and Twitter. The Internet has created a new category of earned media – one that presents new opportunities but must be negotiated carefully because everyone is potentially an influencer.
  • Digital messages can be measured with unparalleled precision. We can now use big data and other unobtrusive tools to find insights, and use web and social analytics to precisely measure the success of our communication programs. 

Courses are taught by seasoned teachers and communication professionals who are digitally fluent and savvy in both media and business. Classes are small, personal and hands-on.  include the Convergence Studio, state-of-the-art computer labs and exceptional infrastructure for learning and demonstrating digital communication skills.

Classes frequently partner with local nonprofits as pro bono clients, and students will have ample opportunities to do meaningful real-world projects. Whether it’s developing a social media strategy or crafting an entire communication campaign, this work enriches student portfolios and enables students to shape and effectively express their personal brand.

First Year
Fall
Foundations of Global Strategic Communication COMM 401 3
Organizational Leadership & Change Management COMM 402 3
Writing for Strategic Communication COMM 413 3
  TOTAL  9
Spring
Strategic Communication Research Methods COMM 403 3
Strategic Communication Ethics & Law COMM 411 3
One course from List of Electives for GSC COMM 3
  TOTAL 9
Second Year
Fall    
Campaign Development COMM 431 3
Two courses from List of Electives for GSC COMM
COMM
3
  TOTAL 9
Spring    
Global Strategic Communication Capstone COMM 441 3
Topics in Global Strategic Communication* COMM 421 3
One course from List of Electives for GSC COMM  3
  TOTAL 9
 GRAND TOTAL  36 
*Can also be taken over the summer after the first year.