Loyola University Chicago

School of Communication

Faculty & Staff Directory

Hong Cheng

Title/s:  Dean
Professor

Office #:  School of Communication 235

Phone: 312.915.6548

E-mail:

About

Dr. Hong Cheng joined the School of Communication at Loyola University Chicago in July 2019 as the dean and a professor. He was the director and a professor of the Richard T. Robertson School of Media and Culture in the College of Humanities and Sciences at Virginia Commonwealth University from July 2013 to June 2019.

Dr. Cheng’s research interests center on international communication, cross-cultural advertising, and global social marketing. His work has been constantly presented at national and international conferences since the early 1990s and appeared in dozens of journal articles (including Journalism & Mass Communication Quarterly, Journal of Communication, and Journal of Advertising Research) and book chapters. He co-authored (with Dr. Guofang Wan) Becoming a Media Savvy Student (2004) and co-edited (with Dr. Kara Chan) Advertising and Chinese Society: Issues and Impacts (2009) and (with Dr. Philip Kotler and Ms. Nancy Lee) Social Marketing for Public Health: Global Trends and Success Stories (2011). His is the editor of The Handbook of International Advertising Research (2014). While serving on the editorial boards of multiple journals, Dr. Cheng is a current associate editor of Journalism & Mass Communication Quarterly and a former associate editor of the Asian Journal of Communication.

Dr. Cheng has been active in the major professional organizations in his field. He is a recent chair of the Standing Committee on Professional Freedom and Responsibility of the Association for Education in Journalism and Mass Communication and a recent member of the Publication Committee of the American Academy of Advertising. He is a recent chair of the National Education Executive Committee of the American Advertising Federation. He is a former head of AEJMC’s Advertising Division and International Communication Division. He is also a former secretary of the AAA. Currently, he co-chairs the AEJMC Presidential Task Force on Careers and is a board member of AAF’s Vance & Betty Lee Stickell Student Internship Program.

Dr. Cheng was a faculty adviser for the Society of Professional Journalists college chapter and the student Ad Club at his prior universities. During his terms, the former won a national award and the latter a national championship. He was also an interim faculty adviser for the VCU chapter of the Public Relations Student Society of America. Dr. Cheng has reviewed more than 30 promotion and tenure (including promotion-to-full-professor) dossiers for other universities.

Dr. Cheng has extensive international experience. He is/was a chair professor, senior fellow, or visiting professor/scholar at universities in the Chinese mainland, Hong Kong, Japan, Singapore, and Taiwan. Currently, he is a chair professor of the School of Journalism and Communication at Xiamen University. Over the years, he has received several awards in teaching, research, and professional service.

Before joining VCU in 2013, Dr. Cheng was a tenured professor in the E. W. Scripps School of Journalism at Ohio University. Before going to Ohio in 2004, Dr. Cheng was a tenured associate professor of the Slane College of Communications and Fine Arts at Bradley University. He holds a Ph.D. degree in mass communications from Pennsylvania State University (1995) and a master’s degree in international journalism from Shanghai International Studies University (1989).

Dr. Cheng has taught a variety of advertising, communication, and journalism courses, including International and Cross-cultural Advertising, Advertising Campaigns, Advertising Media Planning and Buying, Advertising Principles, Communication Theories, and Research Methods. At VCU, he taught MASC 491/591 International and Cross-cultural Advertising, MATX 601 Texts and Textuality, and MATX 603 Mass Media. He has served on more than 60 doctoral dissertation and master’s thesis committees.

Degrees

Ph.D. in Mass Communications, Pennsylvania State University

M.A. in International Journalism, Shanghai International Studied University