Loyola University Chicago

School of Communication

Curriculum

Bachelor of Arts in Advertising Creative

This program will be effective for students declaring the major Fall 2019 or later.
Click here for requirements before Fall 2019.

School of Communication Core
School of Communication Seminar COMM 100 1
Introduction to Communication COMM 175 3
Communication and New Media COMM 200 3
Ethics and Communication COMM 215 3
TOTAL 10
Advertising Creative Foundation
Principles of Public Relations COMM 210 3
Principles of Advertising COMM 211 3
Digital Foundations COMM 213 3
Fundamentals of Marketing MARK 201 3
TOTAL 12
Research Course
Choose one:
AD/PR Research Methods
Business Statistics
Fundamentals of Statistics

COMM 363
ISSCM 241
STAT 103


3
TOTAL 3
Specialized Focus
Introduction to Creative Concepts* COMM 214 3
Advertising Copywriting* COMM 266 3
Branding & Positioning COMM 290 3
AD/PR Design or
Intermediate Advertising Design 
COMM 329
COMM 330
3
Portfolio I COMM 344 3
TOTAL 15
Internship & Capstone
Advertising Creative Capstone: Portfolio II COMM 359 3
AD/PR Internship COMM 391 3
TOTAL 6
Electives
Must be a COMM course from the
list of Approved Electives
COMM 3
Any course from the list of Approved Electives   3
TOTAL 6 
SOC School Requirements
Writing Intensive section  COMM 214 3
Writing Intensive section (different semester) COMM 266  3
Language Requirement (102-level or higher)   3
TOTAL  9
 TOTAL CREDITS  52

* Writing Intensive 
† Satisfies Engaged Learning requirement

List of Approved Electives for Advertising Creative