Advertising Creative Major

• Gain knowledge for how creative strategies bring insights into focus to meet challenges and solve problems for industry and organizations.
• Understand the creative process employed for developing big ideas that can be used across multiple and changing communication platforms.
• Demonstrate skills for writing copy and designing messages in traditional and digital media.
• Enhance skills for creating content that is relevant and delivers strategy.
• Apply ethical and inclusive decision making throughout the creation of communications.
• Develop a professional portfolio of creative material.