Loyola University Chicago

School of Communication

Curriculum

Advertising & Public Relations Major

This program will be effective for students declaring the major Fall 2019 or later.
Requirements before Fall 2019.

Total Credits Hours: 46

School of Communication Core (10 credit hours)

  • COMM 100: School of Communication Seminar
  • COMM 175: Introduction to Communication
  • COMM 200: Communication and New Media
  • COMM 215: Ethics and Communication

Advertising/Public Relations Foundation Courses (9 credits—Required)

  • COMM 210: Principles of Public Relations
  • COMM 211: Principles of Advertising
  • MARK 201: Principles of Marketing

Research Methods (3 credit hours)

  • COMM 363: Research Methods in Advertising/Public Relations
  • STAT 103: Fundamentals of Statistics
  • ISSCM 241: Business Statistics

Required Specialized Focus (9 credit hours)

Students must choose and declare a focus in Advertising, Public Relations, or Integrated Focus, which determines the specific three courses they will take as part of their chosen Focus.
Advertising Focus
  • COMM 214: Introduction to Creative Concepts (WI)
  • COMM 317: Media Planning
  • COMM 321: Advertising Campaigns
  • COMM 370: Social Media Advertising or COMM 370: Mobile Advertising
Public Relations Focus
  • COMM 314: Public Relations Cases
  • COMM 318: Writing for Public Relations (WI)
  • COMM 313: Corporate & Organizational Communication or
  • COMM 320: Public Service Communication (Civic Engagement Core Credit)
  • COMM 375: Media Relations
Integrated Focus
  • One 300-level course from the Advertising Focus*
  • One course from the Public Relations Focus*
  • One course from either the Advertising or the Public Relations Focus*
*At least one of these three courses must be Writing Intensive (WI)
 

Capstone Integration Course (3 credit hours—Required)

  • COMM 386: Advertising/Public Relations Capstone

Internship (3 credit hours—Required)

  • COMM 391: Advertising/Public Relations Internship

Electives (9 credit hours)

Choose three courses. Two of your three elective courses must be COMM courses.
Advertising/Public Relations Electives
Includes courses listed below and courses above not taken to meet a specialized focus requirement
 
  • COMM 101: Public Speaking or COMM 103: Business and Professional Speaking (restricted to Quinlan School of Business students)
  • COMM 205: Reporting Basics I: Writing & Interviewing (WI)
  • COMM 212: International Advertising (at the John Felice Rome Center)
  • COMM 266: Advertising Copywriting
  • COMM 268: Persuasion
  • COMM 278: International Public Relations (abroad)
  • COMM 282: Media Law
  • COMM 290: Branding and Positioning
  • COMM 311: Health Communication
  • COMM 312: Special Events Planning
  • COMM 329: Advertising/Public Relations Design
  • COMM 336: Search & Display Advertising
  • COMM 337: Advertising/Public Relations Multimedia Commercial Production
  • COMM 345: Student Agency
  • COMM 370: Special Topics in Advertising/Public Relations
  • COMM 375: Media Relations
Interdisciplinary Electives
  • MARK 310: Consumer Behavior
  • MARK 311: Marketing Research
  • MARK 363: International Marketing
  • MARK 380: Digital Marketing
  • FNAR 132: Visual Communication I
  • FNAR 233: Digital Media I: Pixel
  • FNAR 383: Digital Media IV: Interactive
FNAR = Fine Arts  STAT = Statistics
ISSCM = Information Systems and Supply Chain Management WI = Writing Intensive
MARK = Marketing