Curriculum
Bachelor of Arts in Advertising/Public Relations
This program will be effective for students declaring the major Fall 2019 or later. Click here for requirements before Fall 2019.
Students must choose and declare a focus in Advertising, Public Relations, or Integrated Focus, which determines the specific three courses they will take as part of their chosen focus.
| School of Communication Core | ||
|---|---|---|
| School of Communication Seminar | COMM 100 | 1 |
| Introduction to Communication | COMM 175 | 3 |
| Digital Communication & Society | COMM 200 | 3 |
| Ethics and Communication | COMM 215 | 3 |
| TOTAL | 10 | |
| Advertising/Public Relations Foundation | ||
| Principles of Public Relations | COMM 210 | 3 |
| Principles of Advertising | COMM 211 | 3 |
| Digital Foundations | COMM 213 | 3 |
| Fundamentals of Marketing | MARK 201 | 3 |
| TOTAL | 12 | |
| Research Course | ||
| Choose one: Ad/PR Research Methods Business Statistics Fundamentals of Statistics |
COMM 363 ISSCM 241 STAT 103 |
3 |
| TOTAL | 3 | |
| Specialized Focus | ||
| Advertising Focus | ||
| Introduction to Creative Concepts* | COMM 214 | 3 |
| Media Planning | COMM 317 | 3 |
| Choose one: Social Media Advertising (formerly COMM 370) Search & Display Advertising Mobile Advertising |
COMM 331 COMM 336 COMM 370 |
3 |
| TOTAL | 9 | |
| Public Relations Focus | ||
| Public Relations Cases | COMM 314 | 3 |
| Public Relations Writing | COMM 318 | 3 |
| Choose one: Corp. & Org. Communication Public Relations Cases Public Service Communication Media Relations |
COMM 313 COMM 314 COMM 320 COMM 375 |
3 |
| TOTAL | 9 | |
| Integrated Focus | ||
| Choose one: Media Planning Social Media Advertising (formerly COMM 370) Search & Display Advertising Mobile Advertising |
COMM 317 COMM 331 COMM 336 COMM 370 |
3 |
| Choose one: Corp. & Org. Communication Public Service Communication Media Relations |
COMM 313 COMM 320 COMM 375 |
3 |
| Choose one: Intro to Creative Concepts* Public Relations Writing* |
COMM 214 COMM 318 |
3 |
| TOTAL | 9 | |
| Internship & Capstone | ||
| Ad/PR Capstone | COMM 386 | 3 |
| Ad/PR Internship† | COMM 391 | 3 |
| TOTAL | 6 | |
| Electives | ||
| Must choose one COMM course from the list of Electives for Ad/PR |
COMM | 3 |
| Any elective from the list of Electives for Ad/PR | 3 | |
| TOTAL | 6 | |
| SOC School Requirements | ||
| Writing Intensive: COMM 214 or COMM 318 | COMM | 3 |
| Writing Intensive (different semester) | 3 | |
| Language Requirement (102-level or higher) | 3 | |
| TOTAL | 9 | |
| TOTAL CREDITS | 46 | |
* Writing Intensive
† Satisfies Engaged Learning requirement
