Loyola University Chicago

School of Communication

Curriculum

Advertising & Public Relations is an interdisciplinary major, offering courses from several departments and schools.
 
Abbreviations used below:
COMM = Communication
FNAR = Fine Arts
ISSSCM = Information Systems and Supply Chain Management
MARK = Marketing Total

Total Credits Hours: 46

School of Communication Core (10 credit hours)

  • COMM 100: SOC Seminar
  • COMM 175: Intro to Communication
  • COMM 200: Communication & New Media
  • COMM 215: Ethics and Communication

Advertising/PR Foundation Courses (9 credits—Required)

  • COMM 210: Public Relations
  • COMM 211: Principles Advertising
  • MARK 201: Fundamentals of Marketing

Research Methods (3 credit hours)

  • COMM 363: Ad/PR Research Methods
  • COMM 365: Naturalistic Methods of Communication Research
  • COMM 366: Observing and Measuring Communication Behavior
  • STAT 103: Fundamentals of Statistics
  • ISSCM 241: Business Statistics

Required Specialized Focus (9 credit hours)

Advertising Focus
  • COMM 214: Intro to Creative Concepts (WI)
  • COMM 317: Media Planning
  • COMM 321: Advertising Campaigns
Public Relations Focus
  • COMM 314: Public Relations Cases
  • COMM 318: Writing for Public Relations (WI)
  • COMM 313: Corporate & Organizational Communication OR
  • COMM 320: Public Service Communication (Civic Engagement Core Credit)
Integrated Focus
  • One course from the Advertising Focus*
  • One course from the Public Relations Focus*
  • One course from either the Advertising or the Public Relations Focus*
*At least one of these three courses must be Writing Intensive WI
 

Capstone Integration Course (3 credit hours—Required)

  • COMM 386: Capstone in AD/PR

Internship (3 credit hours—Required)

  • COMM 391: Internship in AD/PR

Electives (9 credit hours)

Choose three courses. Two of your three elective courses must be COMM courses.
Advertising/Public Relations Electives
Includes courses listed below and courses above not taken to meet a specialized focus requirement
 
  • COMM 103: Business and Professional Speaking
  • COMM 205: Reporting Basics I: Writing & Interviewing (WI)
  • COMM 213: History of Advertising
  • COMM 266: Advertising Copywriting
  • COMM 282: Media Law
  • COMM 290: Branding and Positioning 
  • COMM 296: Themes in Advertising/PR
  • COMM 311: Health Communication
  • COMM 312: Special Events Planning
  • COMM 319: Communication Consulting
  • COMM 327: New Media Campaigns
  • COMM 329: AD/PR Design
  • COMM 330: Intermediate Advertising Design 
  • COMM 337: AD/PR Multimedia Production
  • COMM 370: Special Topics in AD/PR (Topic must be approved for elective credit.)
Interdisciplinary Electives
  • MARK 310: Consumer Behavior
  • MARK 311: Marketing Research
  • MARK 363: International Marketing
  • MARK 380: Digital Marketing
  • FNAR 132: Visual Communication I
  • FNAR 233: Digital Media I: Pixel
  • FNAR 383: Digital Media IV: Interactive