Loyola University Chicago

School of Communication

Curriculum

Bachelor of Arts in Advertising/Public Relations

This program will be effective for students declaring the major Fall 2019 or later.
Click here for requirements before Fall 2019.
Students must choose and declare a focus in Advertising, Public Relations, or Integrated Focus, which determines the specific three courses they will take as part of their chosen focus.
School of Communication Core
School of Communication Seminar COMM 100 1
Introduction to Communication COMM 175 3
Communication and New Media COMM 200 3
Ethics and Communication COMM 215 3
TOTAL 10
Advertising/Public Relations Foundation
Principles of Public Relations COMM 210 3
Principles of Advertising COMM 211 3
Digital Foundations COMM 213 3
Fundamentals of Marketing MARK 201 3
TOTAL 12
Research Course
Choose one:
Ad/PR Research Methods
Business Statistics
Fundamentals of Statistics

COMM 363
ISSCM 241
STAT 103


3
TOTAL 3
Specialized Focus
Advertising Focus
Introduction to Creative Concepts* COMM 214 3
Media Planning COMM 317 3
Choose one:
Search & Display Advertising
Mobile Advertising
Social Media Advertising

COMM 336
COMM 370
COMM 370


3
TOTAL 9
Public Relations Focus
Public Relations Cases COMM 314 3
Public Relations Writing COMM 318 3
Choose one:
Corp. & Org. Communication
Public Service Communication
Media Relations

COMM 313
COMM 320
COMM 375


3
TOTAL 9
Integrated Focus 
Choose one:
Public Relations Cases
Media Planning
Search & Display Advertising
Mobile Advertising
Social Media Advertising

COMM 314
COMM 317
COMM 336
COMM 370
COMM 370



3
Choose one:
Corp. & Org. Communication 
Public Service Communication
Media Relations

COMM 313
COMM 320
COMM 375


3
Choose one:
Intro to Creative Concepts*
Public Relations Writing*

COMM 214
COMM 318


3
TOTAL  9
Internship & Capstone
Ad/PR Capstone COMM 386 3
Ad/PR Internship COMM 391 3
TOTAL 6
Electives
Must choose one COMM course from the
list of Electives for Ad/PR
COMM 3
Any elective from the list of Electives for Ad/PR   3
TOTAL 6
SOC School Requirements
Writing Intensive: COMM 214 or COMM 318 COMM 3
Writing Intensive (different semester)   3
Language Requirement (102-level or higher)   3
TOTAL  9
 TOTAL CREDITS  46

Writing Intensive 
† Satisfies Engaged Learning requirement

Click here for the list of Approved Electives for Ad/PR