Loyola University Chicago

School of Communication

Curriculum

The five-year BA/MS program in Advertising/Public Relations and Global Strategic Communication is an interdisciplinary program, offering courses from several departments and schools.

This mandatory sequence does not include Core curriculum requirements, or any minor requirements (if applicable). For such information, please contact your assigned academic advisor.

To be eligible to complete the BA/MS Program, students must have and maintain a minimum cumulative 3.0 GPA.

Year One
Semester I
Intro to Communication COMM 175
Semester II
SOC Seminar COMM 100
Digital Communication & Society COMM 200
Ethics and Communication COMM 215
Year Two
Semester III
Principles of Public Relations COMM 210
Principles of Advertising COMM 211
Semester IV
Principles of Marketing MARK 201
Digital Foundations COMM 213
Year Three
Semester V
Research course (from List of Electives) COMM
Two Specialized Focus Courses (one WI)   
Semester VI
Ad/PR Internship COMM 391 
Year Four
Semester VII
Foundations of Global Strategic Communication  COMM 401 
Writing for Strategic Communication  COMM 413 
Semester VIII
AdPR/GSC 300-Level Elective COMM 
Strategic Communication Research Methods COMM 403 
Strategic Communication Ethics & Law  COMM 411 
Begin Master's Program
Summer Post Baccalaureate
or Spring/Summer of 5th Year Required Study Abroad
Topics in Global Strategic Communication  COMM 421
Year Five
Semester IX
Organizational Leadership & Change Management COMM 402 
Campaign Development  COMM 431 
GSC Elective  COMM 
Semester X
Global Strategic Communication Capstone  COMM 441
Two GSC Electives  COMM