B.A. Advertising/Public Relations and M.S. Global Strategic Communication

Major Electives:
Intro to Creative Concepts*	COMM 214
Health Communication	COMM 311
Special Events Planning	COMM 312
Corporate & Organizational Communication	COMM 313
Public Relations Cases	COMM 314
Media Planning	COMM 317
Public Relations Writing*	COMM 318
Public Service Communication	COMM 320
Advertising Campaigns	COMM 321
New Media Campaigns	COMM 327
Ad/PR Design	COMM 329
Social Media Advertising	COMM 331
Search & Display Advertising	COMM 336
Ad/PR Multimedia Commercial Production†	COMM 337
Special Topics in AD/PR	COMM 370
Media Relations	COMM 375
Ad/PR Internship†	COMM 391
Topics in Global Strategic Communication	COMM 421
Global and Multicultural Audiences & Stakeholders	COMM 422
Digital Design	COMM 430
Nonprofit Communication	COMM 432
Business to Business Communication	COMM 434
Public Affairs and Issues Managment	COMM 435
Crisis and Risk Communication	COMM 436
Research Courses
Ad/PR Research Methods	COMM 363
Business Statistics	ISSCM 241
Fundamental Statistics	STAT 103
Interdisciplinary Electives: Max 1 credit
Digital Media IV: Interactive	FNAR 383
Consumer Behavior	MARK 310
Marketing Research	MARK 311
International Marketing	MARK 363
Digital Marketing	MARK 380

* Writing Intensive 
^† Satisfies Engaged Learning requirement