Loyola University Chicago

School of Communication

Outcomes

5-Year Program: BA Advertising/Public Relations and MS Global Strategic Communication

  • Learn how organizations plan, set goals, operate and are governed.
  • Understand the roles of communication in an organizations’ success.
  • Gain knowledge of strategic communication planning to engage with diverse stakeholders.
  • Learn how to help organizations anticipate, navigate and withstand organizational change. 
  • Create communication campaigns from research through evaluation.
  • Amplify their leadership abilities and become more entrepreneurial.
  • Hone and expand their writing skills for digital and social media, advertising, public relations and marketing.
  • Boost their digital fluency.
  • Acquire the technical know-how to analyze and evaluate communication effectiveness.
  • Develop a multicultural and global perspective.
  • Enhance their professional portfolio and define and effectively express their personal brand.