Curriculum
The five-year BA/MS program in Advertising/Public Relations and Global Strategic Communication is an interdisciplinary program, offering courses from several departments and schools.
This mandatory sequence does not include Core curriculum requirements, or any minor requirements (if applicable). For such information, please contact your assigned academic advisor.
To be eligible to complete the BA/MS Program, students must have and maintain a minimum cumulative 3.0 GPA.
| Year One | |
|---|---|
| Semester I | |
| Intro to Communication | COMM 175 |
| Semester II | |
| SOC Seminar | COMM 100 |
| Digital Communication & Society | COMM 200 |
| Ethics and Communication | COMM 215 |
| Year Two | |
| Semester III | |
| Principles of Public Relations | COMM 210 |
| Principles of Advertising | COMM 211 |
| Semester IV | |
| Principles of Marketing | MARK 201 |
| Digital Foundations | COMM 213 |
| Year Three | |
| Semester V | |
| Research course (from List of Electives) | COMM |
| Two Specialized Focus Courses (one WI) | |
| Semester VI | |
| Ad/PR Internship† | COMM 391 |
| Year Four | |
| Semester VII | |
| Foundations of Global Strategic Communication | COMM 401 |
| Writing for Strategic Communication | COMM 413 |
| Semester VIII | |
| AdPR/GSC 300-Level Elective | COMM |
| Strategic Communication Research Methods | COMM 403 |
| Strategic Communication Ethics & Law | COMM 411 |
| Begin Master's Program | |
| Summer Post Baccalaureate or Spring/Summer of 5th Year Required Study Abroad |
|
| Topics in Global Strategic Communication | COMM 421 |
| Year Five | |
| Semester IX | |
| Organizational Leadership & Change Management | COMM 402 |
| Campaign Development | COMM 431 |
| GSC Elective | COMM |
| Semester X | |
| Global Strategic Communication Capstone | COMM 441 |
| Two GSC Electives | COMM |
