Loyola University Chicago

School of Communication

Advertising

Curriculum requirements for the minor

Total Credit hours: 21 Credits

Required Courses (15 credit hours)

  • COMM 175: Introduction to Communication
  • COMM 211: Principles of Advertising
  • COMM 213: Digital Foundations
  • COMM 214: Introduction to Creative Concepts
  • COMM 317: Media Planning

Elective Courses (6 credit hours)

  • COMM 101: Public Speaking and Critical Thinking or COMM 103: Business and Professional Speaking (restricted to Quinlan School of Business students)
  • COMM 205: Reporting Basic I: Writing and Interviewing
  • COMM 212: International Advertising
  • COMM 266: Advertising Copywriting
  • COMM 268: Persuasion
  • COMM 282: Media Law
  • COMM 290: Branding & Positioning
  • COMM 296: Themes in Advertising/Public Relations
  • COMM 311: Health Communication
  • COMM 312: Special Events Planning
  • COMM 321: Advertising Campaigns
  • COMM 329: Advertising/Public Relations Design
  • COMM 336: Search & Display Advertising
  • COMM 337: Advertising/Public Relations Multimedia Commercial Production
  • COMM 345: Student Agency
  • COMM 370: Special Topics in Advertising/Public Relations
  • COMM 391: Advertising/Public Relations Internship