Advertising
Curriculum requirements for the minor
| School of Communication Core | ||
|---|---|---|
| Intro to Communication | COMM 175 | 3 |
| TOTAL | 3 | |
| Advertising Foundation Courses | ||
| Principles of Advertising†† Digital Foundations†† |
COMM 211 COMM 213 |
3 3 |
| TOTAL | 6 | |
| Advertising Focus Courses | ||
| Intro to Creative Concepts* †† Media Planning†† |
COMM 214 COMM 317 |
3 3 |
| TOTAL | 6 | |
| Electives | ||
|
Choose two:
Public Speaking and Critical Thinking OR Business and Professional Speaking Reporting Basics I* †† International Advertising
(at the John Felice Rome Center) Advertising Copywriting* †† Persuasion††
Media Law††
Branding & Positioning††
Themes in Ad/PR††
Health Communication††
Special Events Planning††
Advertising Campaigns††
Ad/PR Design††
Social Media Advertising††
Search & Display Advertising††
Ad/PR Multimedia Commercial Production† ††
Student Agency (Inigo)† ††
Special Topics in Ad/PR††
Ad/PR Internship† ††
|
COMM 101 COMM 103
COMM 205
COMM 212
COMM 266 COMM 268
COMM 282
COMM 290
COMM 296
COMM 311
COMM 312
COMM 321
COMM 329
COMM 331
COMM 336
COMM 337
COMM 345
COMM 370
COMM 391
|
3
|
| TOTAL | 6 | |
| TOTAL CREDITS | 21 | |
|
††Courses requiring pre-requisites
|
Pre-requisite
|
Note
|
|---|---|---|
|
COMM 205: Reporting Basics I
|
UCWR 110 |
|
|
COMM 211: Principles of Advertising
|
COMM 100 &
COMM 175 |
COMM 100 waived for minors |
|
COMM 213: Digital Foundations
|
COMM 175
|
|
|
COMM 214: Intro to Creative Concepts
|
COMM 211
|
|
|
COMM 266: Advertising Copywriting
|
COMM 214
|
|
|
COMM 282: Media Law
|
COMM 175 or
COMM 201
|
|
|
COMM 290: Branding & Positioning
|
COMM 210 or
COMM 211
|
|
|
COMM 296: Themes in Ad/PR
|
COMM 175
|
|
|
COMM 311: Health Communication
|
COMM 205 or
COMM 210 or
Instructor consent
|
|
|
COMM 312: Special Events Planning
|
COMM 100 &
COMM 210
|
COMM 100
waived for minors |
|
COMM 317: Media Planning
|
COMM 100 &
COMM 210
|
COMM 100
waived for minors
|
|
COMM 321: Advertising Campaigns
|
COMM 100 &
COMM 210
|
COMM 100 waived for minors |
|
COMM 329: Ad/PR Design
|
COMM 100 &
COMM 210 or
COMM 211
|
COMM 100 waived for minors |
|
COMM 331: Social Media Advertising
|
COMM 100 &
COMM 213
|
COMM 100 waived for minors |
|
COMM 336: Search & Display Advertising
|
COMM 210 or
COMM 211 &
COMM 213
|
|
|
COMM 337: Ad/PR Multimedia Commercial Production
|
COMM 100 &
COMM 211 or
COMM 135 |
COMM 100 waived for minors |
|
COMM 345: Student Agency
Requires application/interview,
3.0 cumulative GPA, and instructor consent |
COMM 175
|
|
|
COMM 370: Special Topics in Ad/PR
|
COMM 100 &
COMM 210 or
COMM 211 |
COMM 100 waived for minors |
|
COMM 391: Ad/PR Internship
|
COMM 100 &
Junior standing
|
COMM 100 waived for minors |
Outcomes
Want to make the most of your field of study and communicate to a wider audience through advertising, social media, influencers, mobile messaging, or other platforms? Students pursuing an Advertising Minor learn about the dynamic and complex advertising industry, such as consumer insights, strategic planning, account management, design, media, creative, production, and branding. Typical job areas include market research, graphic design, account service, art director, copywriting, content creator, influencer management, media planning/buying, special event planning, and account/strategic planning. The Advertising Minor would be of interest to students in a variety of academics, such as those involving theater, fine Arts, graphic design, English, business, marketing, psychology, sociology, anthropology, political science, history, and women and gender studies.
