Loyola University Chicago

School of Communication

Advertising

Ad minor photo

Curriculum requirements for the minor

 
School of Communication Core
Intro to Communication COMM 175 3
TOTAL 3
Advertising Foundation Courses
Principles of Advertising††
Digital Foundations††
COMM 211
COMM 213
3
3
TOTAL 6
Advertising Focus Courses
Intro to Creative Concepts* ††
Media Planning††
COMM 214
COMM 317
3
3
TOTAL 6
Electives
Choose two:
Public Speaking and Critical Thinking OR
Business and Professional Speaking
Reporting Basics I* ††
International Advertising
(at the John Felice Rome Center)
Advertising Copywriting* ††
Persuasion††
Media Law††
Branding & Positioning††
Themes in Ad/PR††
Health Communication††
Special Events Planning††
Advertising Campaigns††
Ad/PR Design††
Social Media Advertising††
Search & Display Advertising††
Ad/PR Multimedia Commercial Production† ††
Student Agency (Inigo) ††
Special Topics in Ad/PR††
Ad/PR Internship† ††

COMM 101
COMM 103
COMM 205
COMM 212

COMM 266
COMM 268
COMM 282
COMM 290
COMM 296
COMM 311
COMM 312
COMM 321
COMM 329
COMM 331
COMM 336
COMM 337
COMM 345
COMM 370
COMM 391
 
 
 
 
 
 
 
 
 
 
3
TOTAL 6
 TOTAL CREDITS  21
* Writing Intensive
 Satisfies Engaged Learning requirement


††Courses requiring pre-requisites
Pre-requisite
Note
COMM 205: Reporting Basics I
UCWR 110
 
COMM 211: Principles of Advertising
COMM 100 &
COMM 175
COMM 100
waived for minors
COMM 213: Digital Foundations
COMM 175
 
COMM 214: Intro to Creative Concepts
COMM 211
 
COMM 266: Advertising Copywriting
COMM 214 
 
COMM 282: Media Law
COMM 175 or
COMM 201
 
COMM 290: Branding & Positioning
COMM 210 or
COMM 211
 
COMM 296: Themes in Ad/PR
COMM 175
 
COMM 311: Health Communication
COMM 205 or
COMM 210 or
Instructor consent
 
COMM 312: Special Events Planning
COMM 100 &
COMM 210
COMM 100
waived for minors
COMM 317: Media Planning
COMM 100 &
COMM 210
COMM 100
waived for minors
COMM 321: Advertising Campaigns
COMM 100 &
COMM 210
COMM 100
waived for minors
COMM 329: Ad/PR Design
COMM 100 &
COMM 210 or
COMM 211
COMM 100
waived for minors
COMM 331: Social Media Advertising
COMM 100 &
COMM 213 
COMM 100
waived for minors
COMM 336: Search & Display Advertising
COMM 210 or
COMM 211 &
COMM 213
 
COMM 337: Ad/PR Multimedia Commercial Production
COMM 100 &
COMM 211 or
COMM 135
COMM 100
waived for minors 
COMM 345: Student Agency
Requires application/interview,
3.0 cumulative GPA, and instructor consent
COMM 175
 
COMM 370: Special Topics in Ad/PR
COMM 100 &
COMM 210 or
COMM 211
COMM 100
waived for minors 
COMM 391: Ad/PR Internship
COMM 100 &
Junior standing
COMM 100
waived for minors