Public Relations
Curriculum requirements for the minor
| School of Communication Core | ||
|---|---|---|
| Intro to Communication | COMM 175 | 3 |
| TOTAL | 3 | |
| Public Relations Foundation Courses | ||
| Principles of Public Relations†† Digital Foundations†† |
COMM 210 COMM 213 |
3 3 |
| TOTAL | 6 | |
| Public Relations Focus Courses | ||
| Public Relations Cases†† Public Relations Writing* †† |
COMM 314 COMM 318 |
3 3 |
| TOTAL | 6 | |
| Electives | ||
|
Choose two:
Public Speaking and Critical Thinking OR Business and Professional Speaking Reporting Basics I* †† Persuasion††
International Public Relations†
Media Law††
Branding & Positioning††
Themes in Ad/PR††
Health Communication††
Special Events Planning††
Corporate & Organizational Communication††
Media Planning††
Public Service Communication† ††
Ad/PR Design††
Social Media Advertising††
Search & Display Advertising††
Ad/PR Multimedia Commercial Production† ††
Student Agency (Inigo)† ††
Special Topics in Ad/PR††
Media Relations††
Ad/PR Internship† ††
|
COMM 101 COMM 103
COMM 205
COMM 278
COMM 268
COMM 282
COMM 290
COMM 296
COMM 311
COMM 312
COMM 313 COMM 317 COMM 320 COMM 329
COMM 331
COMM 336
COMM 337
COMM 345
COMM 370
COMM 375 COMM 391
|
3
|
| TOTAL | 6 | |
| TOTAL CREDITS | 21 | |
|
††Courses requiring pre-requisites
|
Pre-requisite
|
Note
|
|---|---|---|
|
COMM 205: Reporting Basics I
|
UCWR 110 |
|
|
COMM 210: Principles of Public Relations
|
COMM 100 &
COMM 175 |
COMM 100 waived for minors |
|
COMM 213: Digital Foundations
|
COMM 175
|
|
|
COMM 314: Public Relations Cases
|
COMM 100 &
Comm 210 |
COMM 100
waived for minors |
|
COMM 218: Public Relations Writing
|
COMM 100 & Comm 210 |
COMM 100
waived for minors |
|
COMM 268: Persuasion
|
COMM 175 | |
|
COMM 282: Media Law
|
COMM 175 or
COMM 201
|
|
|
COMM 290: Branding & Positioning
|
COMM 210 or
COMM 211
|
|
|
COMM 296: Themes in Ad/PR
|
COMM 175
|
|
|
COMM 311: Health Communication
|
COMM 205 or
COMM 210 or
Instructor consent
|
|
|
COMM 312: Special Events Planning
|
COMM 100 &
COMM 210
|
COMM 100
waived for minors |
|
COMM 313: Corporate & Organizational
Communication |
COMM 100 &
COMM 210
|
COMM 100 waived for minors |
|
COMM 317: Media Planning
|
COMM 100 &
COMM 211 |
COMM 100
waived for minors |
|
COMM 320: Public Service Communication
|
COMM 100 &
COMM 210 &
COMM 211
|
COMM 100 & 211 waived for minors |
|
COMM 329: Ad/PR Design
|
COMM 100 &
COMM 210 or
COMM 211
|
COMM 100 waived for minors |
|
COMM 331: Social Media Advertising
|
COMM 100 &
COMM 213
|
COMM 100 waived for minors |
|
COMM 336: Search & Display Advertising
|
COMM 210 or
COMM 211 &
COMM 213
|
|
|
COMM 337: Ad/PR Multimedia Commercial Production
|
COMM 100 &
COMM 211 or
COMM 135 |
COMM 100 waived for minors |
|
COMM 345: Student Agency
Requires application/interview,
3.0 cumulative GPA, and instructor consent |
COMM 175
|
|
|
COMM 370: Special Topics in Ad/PR
|
COMM 100 &
COMM 210 or COMM 211 |
COMM 100 waived for minors |
| COMM 375: Media Relations |
COMM 100 &
COMM 210 or COMM 211 |
COMM 100 waived for minors |
| COMM 391: Ad/PR Internship |
COMM 100 &
Junior standing
|
COMM 100 waived for minors |
Outcomes
A Minor in Public Relations complements other majors as most careers require understanding of internal and external communications. Studying public relations will enable students to better communicate with customers, clients, audiences, supervisors, and teammates. Students will study the variety of communication strategies, tactics, and media platforms public relations practitioners use to build and maintain positive relationships and favorable images for clients. Common job areas include media relations, event planning, corporate communications, content creator, crises management, publicity, public affairs, and government relations. A Minor in Public Relations would offer benefits to students in multiple disciplines, including business, marketing, English, theater, fine arts, political science, healthcare, environmental sustainability, education, women and gender studies, and social work.
