Loyola University Chicago

Study Abroad

Athens, Greece

Faculty-Led Summer Program

MARK 399: Global Political Economy of Marketing | Athens as Ancient & Modern Laboratory

Program Highlights

  • Learn about the triumvirate of marketing, political economy, and culture on consumer behavior within the context of the modern European Union.
  • Experience first-hand the changing nature of European demography, acculturation, and economic transition in the wake of European Union unification, macro-environmental challenges, and opportunities.
  • Transform yourself by learning where learning began through contextual knowledge of European political economy from both ancient and contemporary theoretical perspectives.

Click here to see the program flier.

Program Description

Through corporate visits, guest lectures from Greek business school academics, and cultural excursions, students will explore and recognize the cultural differences of Occidental vs Oriental sensibilities and their effect on the operations of international business and marketing practitioners. Students will gain the ability to analyze these cultural differences in terms of opportunities and inherent risks in conducting marketing activities and in segmenting global markets.

Course Description

This course aims to identify the 1) myriad political, economic, cultural, and global conditions leading up to the European Union crisis and the lingering influences of Cold War socio-economics; 2) the European Union and the Eurozone responses to the crisis; and 3) the domestic politics of member states, including the various responses of countries from Germany to Greece, and the oversight role of governing institutions including the European Central Bank, European Union, and International Monetary Fund (The Troika). These three perspectives highlight the political, economic, and social dimensions of the crisis. The course will not focus explicitly on European Union institutions and policy, but will provide a broad understanding of Europe’s place in the world, its ancient and contemporary influences to Western Civilization, and the challenges it faces at home and abroad in an increasingly globalized economy.


Click here to see a sample syllabus.

Course Offering:

MARK 399: Global Political Economy of Marketing | Athens as Ancient & Modern Laboratory

All students on the program will be enrolled in this three credit hour course. This course fulfills the following academic requirements:

  • Major

Taught By:

Eve Geroulis, Senior Lecturer
Quinlan School of Business | Marketing

Housing & Meals

During this course, students will stay in shared aparthotel apartments.


Check back for a tentative itinerary.

June 26 - July 12, 2017

  • 3/15—Application Deadline
  • TBA—Mandatory Pre-departure Orientation
  • 6/26—Students Arrive in Greece
  • 7/12—Program Ends

Program Costs

Program Fee: $2,030


  • Breakfasts while in Athens and most dinners
  • All accommodations
  • Academic excursions and activities, corporate visits, and workshops
  • Entrance to museums and sites
  • CISI international health insurance
  • On-site program support
  • On-site transportation

Tuition Fee: $2,253

  • Three credit hours of Loyola summer term tuition (graduate students must pay graduate tuition rate)

Total Cost: $4,283

Not Included:

  • Round-trip airfare (Chicago - Athens, Greece) approximately $1,300
  • Personal spending money
  • Other meals

Application Process

Application Deadline: Wednesday, March 15, 2017

As part of the online application you must:

  1. Ensure you meet the eligibility requirements to study abroad
  2. Upload a copy of your valid passport or passport application receipt
  3. Pay by credit card a $100 non-refundable Office for International Programs (OIP) study abroad fee

For more information, contact Kelly Heath in the Office for International Programs at kheath2@luc.edu or 773.508.3307; or contact Eve Geroulis at egeroul@luc.edu.