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Course Information

Principles of Marketing

Course ID: MARK 201
School:Business, Quinlan School of
Program: Marketing
Credit Hours: 3

Course Description

This course develops an understanding of the marketing systems by which organizations plan, price, promote and distribute products and services to selected target markets. Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization.

Prerequisite/s

Sophomore standing.

Course Offering

Session Day Time Instructor Location
A Mon, Wed 1:20PM - 4:35PM Drenton ONLINE

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