Retailing ManagementCourse ID: MARK 360
School:Business, Quinlan School of
Credit Hours: 3
Course DescriptionThis course develops an understanding of retailing and the role that retailing plays in the marketing system and in marketing strategies. Students analyze and develop retail strategies that fit and support overall marketing strategies.
Prerequisite/sJunior standing, minimum grade of "C-" in MARK 201.
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