Course Information

Marketing Strategies

Course ID: MARK 390
School:Business, Quinlan School of
Program: Marketing
Credit Hours: 3

Course Description

This capstone course develops an understanding of all marketing decisions involved in planning marketing strategies. Students develop a comprehensive marketing plan by applying skills in financial analysis, competitive scanning, and appropriate marketing strategies.


Prerequisite: Senior standing, minimum grade of "C-" in MARK 310, (FINC 301, FINC 332, FINC 332H FINC 334 or FINC 334H), SCMG 332 or SCMG 332H, and prior or concurrent enrollment in MARK 311.

Course Offering

Session Day Time Instructor Location
A Mon, Wed 5:30PM - 8:45PM Pecoraro ONLINE

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