Loyola Students Kill the Cup
Loyola University Chicago recently took part in the inaugural KillTheCup.com competition and finished in second place!
KillTheCup.com is a project of Social Ventures for Sustainability, a nonprofit that partners with campuses and communities to encourage environmentally responsible consumer behavior.
The pilot KillTheCup.com program launched at the University of California, San Diego, in the spring of 2013. During their eight-week campaign last year, 351 students uploaded more than 1,000 photos to KillTheCup.com. The percentage of coffees sold in reusable containers rose by 68.6%, saving an estimated 1,300 cups, equivalent to 80 pounds of landfill waste, 350 pounds of CO2 emissions, and 350 gallons of water associated with the manufacturing process.