Strategic Web Redevelopment is a collaborative, data-driven approach to optimizing your website to meet your business goals. This process is ideal for academic and administrative units looking to:

• Fix a cluttered or confusing web presence
• Promote new or existing programs
• Reach a particular audience

The redevelopment process starts with a thorough audit of available information about your site, including deep analysis of user data, search engine performance, site architecture, news/editorial content, design elements, technology usage, and competitor/peer websites. This information is used as a basis for making and tracking changes to the site, including:

 

• Restructuring navigation
• Search engine optimization
• Driving traffic to key programs
• Improving overall user experience

This process is ideal for schools, departments, or programs whose web presence is 

Cluttered or confusing website