Eunice Dauterman Maguire
In the nineteenth century, the English domesticated the Middle Ages for the middle classes through nostalgia. This paper explores three aspects of that process in medieval forms and images on transfer-printed pottery. The industrial art of transfer printing on ceramic tableware made such images a staple for daily consumption on both sides of the Atlantic,1 where printed views and published works by artists and writers at different levels of culture appealed to the same market as the pottery. The arts through the century also share motifs, as well as the recurring and easily recombined associations they evoke for a widely literate public.
Examples in transfer ware bring the past into the present, or project the present into the past. They do so by the topographical presentation of medieval buildings in English landscapes; by the playful addition to outdoor scenes of figures dressed in a more or less English medievalizing fashion; and by the novel visualization or creation of a particular kind of medievalizing contemporary monument. Some nonsensical-looking fantasies are among the results; yet they were formed with the same disrespect for historical accuracy and with the same willingness to borrow eclectically, as the fantastic medievalizing trappings of Romantic poets like Keats. Certain pieces of pottery can elucidate a progression, as if on a stage, from the use of a medieval building as a backdrop in a country landscape, to the populating of less rural landscapes with imaginary characters, and the eventual choice of a London park for one of England's most conspicuous medievalizing monuments, not leading but following popular taste. Looking at the printed images of transfer wares seriously enough to compare them with works of "high art," both literary and visual, reveals a remarkable alignment between the two.
The novel medievalizing compositions are in part due to the procedure of transfer printing in the nineteenth century. The pottery was printed by a paper transfer taken from a copper engraving made especially for the purpose. More than one paper transfer could be snipped up and applied to a single piece. This cheap means of mass-produced and easily varied decoration developed in Staffordshire into a major industry for the distribution and export of vast quantities of image-bearing wares
A medieval building in a rural landscape appears on a blue-printed platter of about 1827, represented in the Moore collection of the Krannert Art Museum at the University of Illinois in Urbana-Champaign. It is marked with the title Whitney, Oxfordshire, without the maker's name.3

The church building is a historical reminder that landscape is defined for human viewing by constructed presences, like the church and cottages at the horizon in the mezzotint by David Lucas after John Constable's composition "Stoke by Neyland, Suffolk," for the 1830 book English Landscape Scenery.4

The artists' depiction of the fleeting effects of weather and time of day in this image are the equivalent of the smoke trails on the Whitney platter, the insubstantial means of depicting a particular moment. On the platter, smoke from cooking fires suggests the approaching time of the evening meal, for which all the inhabitants have gone indoors. The passing moment in both compositions stands in contrast to the accumulated centuries suggested by the Gothic church. If the images alone are insufficient to spell out this message, Constable makes it clear in his text. Arching over the church's tower as if taking precedence, a noonday rainbow curves. He spends many words on that most fleeting of natural features before continuing:
The same principles apply when Constable observes a more famous medieval building. His 1841 mezzotint by Lucas, Salisbury Cathedral from the Meadows (fig. 3) retains Stoke by Neyland's embracing natural arch, a double rainbow soaring now over the Gothic structure, at the horizon, while in the foreground the landscape is filled with rural incident.5

At the turn of the century, Uvedale Price, in his "Essay on Architecture and Buildings," considers the relationship between buildings and scenery; in volume 3 of his Essays on the Picturesque he is still concerned with the integrity of a castle in its natural setting.7 Price wrestles with ideas taken for granted in popular images as well as in academic compositions for most of the nineteenth century. A pleasing picture combines art with nature. In a scene depicting a building, the landscape may be the primary feature. But the medieval building has a legitimate function as a limiting feature in a wild or rural landscape. On both of the Constable/Lucas views, as in the view of Whitney on the platter, the monument and its medieval identity screens out distant industrial enterprise or immediate mundane distractions.
People wanting to escape from the press of industrial urban life with its uncomfortable quality of fast-paced time were drawn to the ambience of long-lastingness in medieval settings. Scenes like that of the Whitney platter reassuringly offer peace, and a long-term view, where an actual medieval building is an essential element in the English countryside. The landscape puts the building at a comfortable distance for contemplation. Illustrated travel literature, popular for the same reasons, served as models for some of the Staffordshire potters' engravers.8 With respect to the medieval past, both text and image in this genre develop historical notions of the picturesque, juxtaposing art with nature.9
Even the major poets translate topographical tradition from visual into verbal images. Perhaps the most famous of all English landscape poems features a medieval ruin, presented in the title only, as
When leading artists' and writers' work encouraged existing habits of looking at landscapes with medieval buildings, they also nourished the commercial ceramicist's process of constructing an imaginary or fantastic medieval scene.11 In transfer ware, the carefully composed topographical presentation of a medieval subject shifts into fantasy toward the middle of the century, pushed by a change in the copyright law which prevented the use of actual scenes as printed in recent publications. Although it is true that the time-honored practice of snipping up existing prints and putting their pieces together in new combinations gave the decorators of transfer wares an immediate way of creating fantastic scenes,12 the piecemeal method of composing and the formulaic introduction of a building in its natural landscape belong as well to poets inventing a "medieval" atmosphere.
Keats, in "The Eve of St. Agnes," translates a topographical mode of illustration into verse at the opening of the poem. Like Constable or the designer of the Whitney scene, he follows the lead of the illustrated travel book, or the earlier topographical print, by the way he presents the foreground to the medieval hall and chapel, distancing the reader from an everyday urban or domestic environment by means of a natural and rural interval of detail.
The poem's medievalism, like many transfer-printed scenes, has a dual aim in the reaching for a kind of timelessness, along with the dream of escape. A narrative element, in prints, is the introduction of figures into landscape. The Constable/Lucas detail of a figure sitting contemplatively at the water's edge, not using his fishing pole, brings human life into the natural landscape of Salisbury Cathedral from the Meadows and assures the viewer of an escape from time's more active tedium.
A theatrical variation of Tudor dress in transfer patterns was designed to offer British as well as export purchasers an alternative escape from the present. Proud of an overseas market and an expanding empire, the potters put Britons from the past into improbable exotic scenes, as if they had strayed from a Shakespeare set. Such figures disport themselves on the Bosphorus (a stop for Victorians traveling to India) on a vegetable dish marked for a Louisville importer.13


Conversely, the intrinsic inaccuracies of medievalizing fantasy are often more blatant in the popular images of transfer ware, especially after the first quarter of the century, than in either verbal or visual works by great masters. A design called Priory (fig. 6) gives us a Gothic monument crossed with a Chinese garden pagoda;


As we have seen, the prejudice against a too-specific reminder of history is part of the legacy of the picturesque. In some cases, it extends as far as the representation of human figures. Throughout the century, there is a recurring preference for groups of images which are not documents of history but creations as seamless as a dream. In a journal published in Edinburgh in 1815, a French traveller in England prefers worn sculpture and a distant view. His frontispiece is an aquatint of Goodrich Castle, its walls crumbling and overgrown. He admires Litchfield Cathedral, with the proviso that the ruined statues look better than when they were new: "so worn and defaced by time ... Those venerable stumps suit their situation ... The fine view ... from the bridge leading to it, would be much improved if the few houses between it and the water were removed, and a lawn substituted."17
In his imagination he anticipates the composition of the Whitney platter, except that he prefers not even to see a house as a reminder of present human activity. He visits Fountains Abbey in the grounds of Studly Park, approves and sketches the chapel, and praises the ruins' "extent, and particularly their situation," although he finds their style "upon the whole, heavy," and a standing tower too "entire ... for
This interest in joining medieval architecture with natural wonders to the exclusion of people or of human figures continues into the mid-Victorian period. Writers such as Harriet Martineau and her lake-country guest, Ralph Waldo Emerson, voice it on either side of the Atlantic.20 An unpeopled view in a transfer print on a platter at the Krannert marked Coburg21 (fig. 8) displays a castle as if from a distance, blurred by firing in the so-called flow-blue technique.

Turning toward America, a last example from the Krannert's collection returns to a peopled landscape, tying it to the associations of Gothic monuments and of outdoor delight. It also illustrates the transatlantic extent of fantasies in the popular imagination, spelling out the possibility that unknown designers may express them in anticipation of the work of famous artists and architects.24 Apparently designed some time before Albert's death, on a printed plate mysteriously named Columbia, a Gothic garden monument prefigures in miniature Gilbert Scott's giant Albert Memorial in London's Hyde Park (fig. 9).25

On the Columbia plate, an arched Gothic pinnacle has come down from the sky, where its prototype crowned a cathedral; now it sits incongruously on the ground, as garden sculpture, replacing the urn which had been almost ubiquitous in such transfer prints, either in a classicizing or an orientalizing form (fig. 4).26

In mid-century America, when such an image might be found in two dimensions on the dinner table, it was appearing outdoors in three dimensions. Parklike cemeteries adorned with monuments of classicizing or medievalising style came into being, and funerary imagery ranked high in aesthetic consciousness. The Gothic tabernacle becomes a fashionable alternative to a memorial urn as a historic marker in New York City, illustrated in a travel book of 1866. Although serving as a collective cenotaph and lacking the central sculptured figure, the monument parallels the one on the Columbia plate as a precedent for the Albert Memorial (fig. 10).

In Gilbert Scott's hands the Albert Memorial has a different significance (fig. 11).

In the park, Victoria's consort instantly becomes part of the legendary and romantic medieval past, brought out in dazzling materials and vast dimensions into as bright a light as ever shines on English soil. Anachronism and stylistic anomaly are a price willingly paid, as we saw with the Tudor Olympiast, for the medieval supply of adaptable domestic fantasies. In the same spirit Tennyson reshapes the past to fit the present, dedicating his Arthurian Idylls of the King to Albert's memory as "some image of himself ... ideal knight"31 and addressing him as "dear to Art, / Dear to thy land and ours, a Prince indeed, / Beyond all titles, and a household name."
This poem, an elegant escapist confection, joined the illustrated travel books in the parlor, a generation or two after curtains printed with castles32 had been hung in homes where images of Gothic monuments or medievalizing fantasy might have come to the table with the food. John Ruskin, in 1864, remarked that English housewives were would-be noble ladies of a feudal era.33 Hungry for culture, but never uniform in sophistication, the nineteenth-century public was happy to be fed with transfer-printed household images of the Middle Ages. On the dinner plate, the domesticated medieval motif served up dreams to share.