Loyola University Chicago

School of Communication

Features Archive

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    O'Brien Challenges Minority Stereotyping

    “There are hundreds of stories about white people in the news, five about black people, all about crime and entertainment, and three about Latinos, all about immigration,” said Soledad O’Brien, “There should be a hundred about everyone.”
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    New Home for the Phoenix

    New Phoenix editors provide superior leadership to give a voice to the Loyola community
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    Getting Published in Korea

    One way to find career opportunities is to reach out, make connections, do informational interviews and offer ideas. You never know where those opportunities can lead. That's how Sean Keenehan found his way to KOREA Magazine.
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    Panel Examines Crime Coverage in Chicago

    How did Chitown become Chiraq? A panel discussion of seasoned journalists explored how Chicago’s media coverage of violence impacts the community, how the nation views Chicago and how reporting may promote racial stereotypes.
  • Inside Loyola Magazine

    “Loyola instilled in me an intellectual curiosity,” Justin Massa, CEO of Food Genius, said. A Political Science major and Communication minor, Massa (BA '01), cited his time on the debate team as invaluable. “I learned how to do quality research, extract the most important information, and effectively communicate that information.”
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    Remembering Keith Kimmons

    Megan Carabelli remembers Kimmons as a patient teacher who never became frustrated with any student. “He was one of the most unique teachers I have ever had in that he knew if he said it once we were listening,” she said.
  • Why Journalism? A film made by journalists, for journalists."

    "Journalism is a big responsibility. It's something that you are called to and it's bigger than you," said DNAinfo.org reporter Adeshina Emmanuel. Adeshina and TV and radio reporter, Susan Carlson, share their stories and advice with a young journalist.
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    Finding Culture and Creativity in Advertising

    “I like to understand how groups of people make meaning and why they behave and do the things that they do,” Dr. Morris said. “In advertising, when you learn about a target audience, you’re trying to get inside their heads."
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    No more pencils, no more books...

    “It has been exciting to watch these young media makers take their first steps,” said Greer, “I think the process of creating their stories will give them a greater, fuller appreciation for how media is developed. This workshop is a piece of media literacy and I think there is no better introduction to digital media than spending a week learning and practicing it.”
  • 10th Aniversary Mosaic 2013: Focus Health

    The word health represents far more than an absence of illness, 30-minutes of physical activity or a serving of vegetables at dinner; it reflects our fears, our struggles, our triumphs, our confusion, our...lives.
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    Rambler Sports Locker Puts Skills into Practice

    “The best part is that we get to use the equipment,” said junior Megan Carabelli, current co-assistant producer. “We get to experience working in a studio with high-tech equipment that some local studios in Chicago don’t even have.”
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    The Reinvention of Advertising

    "We understand the potential of what it means to be fully connected,” says Simple Scott, but what does it mean to be fully connected? Using websites like Facebook, Google, Twitter, Amazon, and Netflix constitutes as fully connected. Ten years ago we could not imagine this immense connection.
  • Profile

    Journalist's work ethic, passion lead to recognition

    Your career is already starting when you’re in those classes. It’s building the foundation … You need to be in the mindset that the impression you give off when you go to class is the impression your employers are going to see, said Jackie Ingles
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    Covering Guns: A McCormick Specialized Reporting Institute

    “After the shooting at Sandy Hook [Elementary] School, as I was watching the news, I became increasingly anxious about wildly inaccurate reporting about guns,” said Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online.
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    SoC Opens Weekend of Excellence

    Students in the School of Communication were honored for outstanding achievement during Loyola's Weekend of Excellence. On Friday SOC opened the weekends events with a reception for award winning students in ADPR, Communication Studies, International Film and Media Studies and Journalism and a showcase of student projects. On Monday the The Ebeling PR-ize was awarded at the ADPR Reception.
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    Loyola Debaters Win an all-Expenses Paid Trip to Europe

    Junior Philip Kraft and Freshman Joseph Carroll went to the quarterfinals of the Élysée Treaty Debates, hosted by The Embassy of France and The Embassy of the Federal Republic of Germany, in collaboration with American University and George Washington University.
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    Experiencing the High School Summer Digital Workshop

    “This is really a way for them to experience college,” said Meghan Ashbrock, SoC events coordinator. “It’s a lot of what our School of Communication students experience. It’s a week in the life of an SoC student.”
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    Photography Sparks Emotion

    “Seen, Unseen” will include Sandro’s well-known “American Bikers” and “Cuban Faces” portraits, as well as “Atropa,” “Massa” and his new “Peering In: Photographs of an Overstimulated Society.” The work in the exhibit is either of portraiture or images about human bodies.
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    Mixing Gaming with Digital Advertising

    “We should know the process of how consumers process advertising information. However, [students] also need to know how to use newer platforms, like games, mobile apps and any of the newer technologies,” Dr. Yoo said.
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    Building Peace Through Media

    ‌“Journalism is fundamental to bringing … issues to public attention,” said SOC Associate Professor Gilda Parrella. Bringing attention to issues will be one of the key topics at a panel discussion called Building Peace Through Media at the “Pacem in Terris: Building Peace in Chicago and Beyond” conference on Saturday, March 23 from 8:30 a.m. to 12:30 p.m.
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    The Phoenix Awarded Honors at ICPA Convention

    The Phoenix took home five awards in the open division, which compares all schools regardless of student body size or frequency of publication, from more than 30 schools across the state of Illinois for their work during 2012.
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    How do you Trust the News in a Digital World?

    Pressure for instantaneous news has created a blurred line between valuing expedience over accuracy, which the panel said raises several issues for both news organizations as well as readers in this digital age.
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    Loyola Debate Team caps off Another Successful Season

    This year freshman Joe Carroll and junior Phil Kraft qualified for the National Parliamentary Tournament of Excellence. “This is what we were working for from day one,” said Kraft.
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    Hoovers Come as a Package Deal

    There are four things successful screenwriters need: a lack of sleep, an espresso machine, ideas and a passion for what they’re doing. Screenwriters Beth and Gary “Gar” Hoover currently teach a special topics class focused on advanced screenwriting in SoC and a Story for TV and Film class at Second City.
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    Suit Up: Tailor Yourself on a Student Budget

    Stylist Nancy Plummer transformed five students’ wardrobes and showcased their makeovers as part of SOC's career week events. Each of the students’ new outfits cost less than $130 and included many staple items that could be mixed and matched to create more than one look.
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    How the SoC Career Fair changed my life!

    After a phone and an in-person interview, Monica Harris (AD/PR 2011) was hired as a planning coordinator and started working at Groupon five days after graduating. “Never turn down a conversation, because you never know what [recruiters] might have in their back pocket for you,” Harris said.
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    Students Enter Chicago Auto Show Video Achievement Awards

    Loyola students were busy at Media Day and among the crowd filming at the 2013 Chicago Auto Show for their first Multimedia Commercial Production class assignment. Reel Dreamz Productions' 'Love at the Auto Show' took top honors.
  • Studio 51

    Loyola's weekly TV news Magazine features a look at the weeks top news stories with special insights and analysis. Studio 51 recorded at the School of Communication's Water Tower Campus Studios, is produced by the students of COMM 353 Newscasting and Producing. Current newscasts are posted on SOC's HUBUB.
  • Profile

    It’s all about taking initiative

    Jessica Cilella said, “I think the biggest thing as a student from the time you get into school to when you get into the field, it's all about taking initiative.”
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    Students Create Statewide Education Campaign

    “I’LL Be Healthy” could be the campaign in Illinois that helps raise awareness of the Affordable Care Act, according to Kathy Waligora, policy and communication coordinator for the Illinois Maternal and Child Health Coalition.
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    Go forth and set Streetwise on fire…figuratively speaking

    Brittany Langmeyer said, “With all of our service learning at Loyola I think that helped me come to StreetWise and think I want to be an incredible professional, I want to be revered in my field but also I really want to help people when I do it. I want to use those things to help people.”
  • Profile

    This is my Life Project

    “I decided to take a break from mainstream media and follow up on several projects I had, some that I had started a while ago,” Anthe Mitrakos (Journalism, 2010) said. “So I launched a new magazine.”
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    Digital Media and Storytelling

    Do you have a story? More importantly, can you tell it? And, can you tell it digitally? SOC's MC program's first cohort has around 17 students that come from a wide range of professional and educational backgrounds.
  • Profile

    If you really want it, go for it.

    “My life was crazy, I was living the opposite of everyone else,” Nathan Bobinchak (Journalism 2011) said. “Now I’m at ABC and my schedule is easier, but I didn’t get there without working seven days a week, weekend nights, working over night shifts all the time.”"
  • Profile

    I had to throw out my play book

    “Every day is different; each month I’m adding a new responsibility or a new project." said Lauren Krause, (Journalism, 2010). "So my role is just constantly evolving, which I think is actually really exciting for young journalists."
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    Finding Careers in Advocacy and Social Change

    “I’m empowering youth to tell their own stories. It’s an inspiring way to see the perspective of youth through media,” Alex Miller, development and communications coordinator for Free Spirit Media, said. “I’ve taken the skills I’ve learned at Loyola and invested them back into the communities that invested in me.”
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    V-Day 11.11.11 Premiers at Loyola

    Robin Pannier said, “It’s kind of like the mother said in the film, ‘When I sit at home I cry by myself,’ when we get out with people we can laugh and we can joke. And that’s why you get out and do what you do, so you’re not at home crying.”
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    Writing on the Wall, Literally

    “I understood what it was and like I said to Chaka, get some good calligraphy. I was looking for the art,” Prigoff said. “I was looking to give these people some dignity because they had talent I knew that they would grow and mature and I saw what they can do.”
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    Radio: Yesterday, Today and Tomorrow

    “Even if you don’t go into radio it really prepares you to go into the real world,” John Kosiba said. “To this day, I can speak to any person about any topic and that was because of the professors and the Communication department as well as the radio station.”
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    Loyola’s Second Annual Symposium on Digital Ethics

    “The way I see it, we are tempted by technology that offers the allusion of companionship without the demands of friendship,” Sherry Turkle said via Skype, unable to attend because of Hurricane Sandy. “We’re asking more from technology than we are from each other. That’s not a comfortable human position; it’s not a comfortable ethical position.”
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    Learning about Careers in Health Communication

    “Health communication has been the fastest-growing area of specialization in public relations for at least 15 years,” Assistant Professor Marjorie Kruvand said. “There are excellent opportunities to do different types of health communication."
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    Viewing the Political Landscape from Behind the Scenes

    Tom Bevan,co-founder of political website, RealClearPolitics, encouraged students to “be optimistic” when moving ahead with their careers, citing his own story as an example how a risk can turn a dream into reality.
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    SOC Faculty Present at AEJMC

    “In the digital realm, almost everything is measurable. But are we taking best advantage of all this new information?” David Kamerer said. His presentation focused on encouraging educators to embrace teaching with web analytics.
  • Festival of the Arts

    Winner of BEA Festival of Media Arts Student Music Video competition Jake Brusha for Rome has Fallen-Point Place.
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    LUC's Nationally Ranked Debate Team Scores Big at Purdue

    There were 44 competitors eligible for speaking honors in the varsity division at the Boilermaker Express debate tournament. Grace Labriola took first place award, and Meghan Maloy was awarded 10th place.
  • Rambler Sports Locker

    "Don't forget to turn off the lights." It's Thursday night in the SOC studio and students are finished producing and taping the Rambler Sports Locker.
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    Capturing Summer Stories

    28 articles, 32 videos, 47 photos, 53 points on a Google map , and one complete website. All in five days. This would seem a difficult feat for any team of journalists, but the storytellers behind this project make these statistics even more impressive
  • Loyola Summer Stories

    Twenty-nine students explore Chicago at SOC's 2nd annual High School Digital Workshop.
  • Meet our Alumni in Compass

    Before Maureen Maher became the host of 48 Hours Mystery, she always had an itch for piecing together the enigma behind the criminal mind...One school. Four majors. Endless possibilities.
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    New Home for the Phoenix

    New Phoenix editors provide superior leadership to give a voice to the Loyola community
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    Student Photographers Explore Historic Churches

    “There’s a lot of history here, but a lot of challenges too,” said Associate Dean John Slania, “These historic churches tell the history of Chicago.” Many of these churches are aging and need millions of dollars to return them to their original condition.
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    Loyola Skater Aiming for the Olympics in Russia

    Koris is a full-time student, which means balancing her athletic training and schoolwork can be challenging. She currently skates every day, three days a week figure skating in Chicago and four days speed skating in Milwaukee at the closest long track skating rink, where she can practice 500 and 1000 meter races.
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    Dutch Communication Students Visit Loyola

    Loyola’s School of Communication went international on Oct. 11 when a delegation of 30 Dutch communication students visited Chicago. After their stay in Chicago, they will travel to Boston and New York City.
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    Loyola Students’ Film Screened at Cannes

    “I think we learned a lot about film as an industry in the business sense, which is hard to teach in the classroom,” said Taylor Banasik, “The film industry encompasses so many jobs, you wouldn’t even imagine.”
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    Health Communication Offers New Career Options

    “I think anyone who’s open to exploring an interesting career opportunity or career path,” said Associate Professor Marjorie Kruvand. “To succeed in health communication you don’t need to know a lot about medicine or health, you don’t have to be a science whiz, you just have to have the interest and be willing to learn.”
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    Society, Technology and Games

    “It’s not enough to study the tools, you have to study the social issues behind it,” said Dr. Florence Chee, “In communication and in everyday, we’re bombarded with the flashy things. We don’t always dig deep and think about why and how we use these technologies.”
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    British Debate was Brilliant

    Philip Kraft, Loyola debate team president, said that they learned a great deal from the British debaters both during and after the debate. “It was great that we had some time to sit down with them and talk about different strategies used in international competitions” Kraft said.
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    New Chile Study Abroad Class Teaches Digital Storytelling

    “It really fulfills that desire to experience something outside the U.S. You’re getting class credit, you’re getting international experience and it helps you get some experience of what it’s like in the real world without having to be away for three or four months,” said John Goheen
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    SOC Instructor Pushes Students to Achieve

    The working world is competitive and constantly changing because of new technology, said Richelle Rogers. She tries to adapt her classes to skills they’ll need in the careers by making sure they can write, shoot, edit and think critically.
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    Debate Team Competes at Oxford University

    The Oxford debates focused on resolutions such as gender testing of athletes. “The interesting aspect of these topics is that they did not come from a United States perspective,” said David Romanelli, who attended the tournament as the team’s coach
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    SOC Media Showcase

    “I think it’s very valuable and important for people to have their worked screened publicly and to experience watching their work with other people,” said Aaron Greer, associate professor and showcase coordinator.
  • Rianne Coale earns President's Medallion

    Enthusiastic, enterprising, and hardworking, Rianne Coale embodies the School of Communication’s mission to develop journalism students who can report and tell stories for print, broadcast, and the Internet.
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    SOC Organization Fair

    From learning how to build professional relationships to writing for a student newspaper, SOC student organizations prepare students for the real world - and real jobs.
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    Career Week 2014: Resumes that Pop

    “It’s a remarkable opportunity to meet with those professionals who are there with the sole purpose to help Loyola students,” said SOC Director of Internship and Career Services Cheryl McPhilimy.
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    Loyola debaters awarded first round bid to nationals

    Loyola senior Phillip Kraft and first year student Megan Nubel have accepted a first round invitation to attend the National Parliamentary Tournament of Excellence.
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    Digital Storytelling in Santiago

    That hope hints at what Goheen cited as the idea behind the digital storytelling trip in the first place: a chance for students to experience a new culture without veering from their academic track.
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    SIMLab Opening

    “We want to bring the humanity back into technology,” said Chee. “It’s a space we hope to have a lot of conversations about society and technology in.”
  • Weekend ‘tech fast’ gives students a taste of life without smartphones

    Loyola instructor Richelle Rogers takes her communication and new media students out of their virtual world by assigning them a “tech fast”— a weekend without smartphones or computers.
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    Loyola Phoenix Wins Top Awards

    The paper’s editorial staff and student writers left the Illinois College Press Association (ICPA) convention February 22 weighed down by some hefty awards.
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    Rust Belt Cities Photography Exhibit

    De Perlinghi said that at least he’s done what he can do: share the story.
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    Meet our Alumni

    He’s a connoisseur of words, quick to quote Abraham Lincoln or poet Carl Sandburg. And it works for him. After all, he’s a public relations professional; he deals in the trade of words.
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    Meet our Faculty

    “I’m interested in how the history of the web gets written and how it gets studied,” said Dougherty, SOC Assistant Professor.
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    Journalism Mentor Program at Senn High School

    Wednesday through Friday, SPJ volunteers work with students improve their writing skills and spend their time teaching journalism staples like how to construct a news lead. The volunteers also have the chance to bring in their own tailored lesson plans to teach to the class.
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    SOC Instructor Awarded Top Honors

    It’s not every day that a Loyola professor wins an Emmy. But video and documentary professor John Goheen has now gone beyond that - he’s being inducted into the National Academy of Television Arts & Sciences’ Silver Circle.
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    Senn Students Visit SOC

    The field trip to Loyola’s School of Communication offered Senn students exposure to college-level instruction in digital journalism.
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    High School Digital Media 2014

    The goal of the High School Digital Storytelling Workshop is not only to teach students about digital technology, but also offer them a broader perspective on their world.
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    New MS Program to Give Students Global Perspective, International Communication Skills

    This is a hybrid advertising, public relations, communication and social media program designed to give students a broader global perspective and prepare them to work internationally.
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    Loyola Sends Off Beloved Professor

    Instructor of journalism, Pulitzer Prize finalist, and longtime Chicago Tribune editor Don Wycliff retired from his journalism career this year, and Loyola’s School of Communication saw it fit to throw him a party.
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    Storytelling in Santiago

    Loyola Students Return From Unique Mission To Santiago, Chile
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    Loyola Debaters Victorious At Rambler Debate Tournament

    Loyola Debaters Victorious At Rambler Debate Tournament
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    Loyola Longform Debuts 'Working In Chicago'

    People who take on hard jobs with long hours: Working in Chicago
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    LeeAnn Shelton

    As a professor, Shelton is all about pushing people out of their comfort zones.
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    Meet our Alumni: Lou Canellis

    "I tell every high school student who's thinking about college that one of the big reasons why I didn't have to start my career in a small market is because I went to Loyola in the city."
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    Researching Yelp

    Loyola Public Relations Professor David Kamerer is researching Yelp’s filtering process to find out how and why Yelp decides some reviews might be fake or spam.
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    Debate Team Victory

    Debate Team Victory

Something to Talk About:

COMM 200 Blogs

SOC Students create blogs for college students

By Nick Cahnovsky, Patrick Davet, Courtney Griffin and Jason Rhein

It’s 10:30 on a Monday morning, and Prof. Richelle Rogers’ entire classroom is abuzz. It’s rare to find college students alert, even awake at this hour, but this group of roughly 40 is indivisibly focused, with noses buried in their laptops and discussion flying from one end of the room to the other. There’s something different about this communications class, because the students aren’t just studying the news—they’re creating it.

Students of Prof. Rogers’ New Media class are the content creators and operators of eight new blogs, created by and for Loyola University Chicago students. The blogs, which launched on Oct. 16, each have a unique theme and focus, including fashion, food and fitness.

“When I first started creating the syllabus, my initial question was how could I best prepare my students for the changes that are happening in the digital world,” said Rogers, who began teaching the class in August. Rogers is an award-winning journalist who said she wanted to use her experience in the industry to show her students the intensity involved in creating online content.

“I think theory is important, but I wanted my students to make the mental shift from content consumers to content creators.”

Keeping up with the lightning-fast pace of the digital world has proved to be quite a challenge for the students, who devote each moment of their group time to doing everything from updating blog posts to fixing formatting glitches. This constant process of modification left Sara Kotomski, a senior studying advertising and public relations, glued to her computer while answering questions about her group’s blog.

“I’m going to be talking, but also doing this,” said Kotomski, as she pointed to a laptop screen displaying some of the inner-workings of her group’s blog, “Urban Color.” The blog has a new color-centric theme every week, which anchors the blog’s fashion, drinks, entertainment and sports reporting. “Right now I’m modifying our logo, to make it a little more clear what we’re working around each week.”

The theme has been a creative roller coaster for the group, as they’ve gone through several redesigns in the two weeks their blog has been live. Marina Peric, a junior studying advertising and public relations, said the group has made the shift from written to visual content as a way to boost engagement.

“We were looking at other blogs for inspiration, and noticed that they’re super visual,” said the 20-year-old Peric, who added that the popularity of sites like Tumblr and Instagram have taught her group a lot about communicating with visuals. “We said we didn’t want a lot of words, and every week let’s change the color. No one’s trying to read books here.”

Reader engagement has proven to be a point of concern for many of the young bloggers, who are all vying for the eyes of Loyola students on their sites. Alexis Jammo, a junior in communications studies, said the competition has been challenging but motivating for her group’s blog, “Black Ties and French Fries,” which reports on dining options for Loyola Students around the city.

“There are so many sites out there on the web, so reader engagement has been one of the hardest things to figure out,” said Jammo, who has turned to social networks such as Facebook and Twitter to drive traffic to her blog.

The students will continue to work on the blogs until December. Colin McGauley, an undecided sophomore in the School of Communications, said the experience has already taught him so much about every aspect of communicating.

“It really combines all the fields of communications, from ad/pr to journalism to audio and visuals, “ said McGauley, who was inspired by a television commercial to create his group’s blog, “The Full Circle Effect.” The group sets out on a new mission to “pay it forward” each week through random acts of kindness, and documents it all on their site. McGauley hopes that his work as a content creator will translate into something larger.

 “It’s a lot of work, but who knows, maybe we’ll start a movement,” said McGauley, 19. “That would be cool.”

 

Blog summaries:

 Clad

Fashion is an umbrella term that encompasses everything from artful clothing companies to David Bowie circa 1980. Clad is a fashion blog that attempts to define fashion for a younger generation. Clad’s writers don’t just want to target specific trends and styles; they want to shine a spotlight on how students in the Chicagoland area view fashion.

Guy or girl, snob or slob; check Clad out for your fashion fix because as soon as you grasp a trend, it’s already gone.

 

The Best U

As college students living in Chicago, the temptation to skip a workout and binge on deep-dish pizza is an ever-present threat. The Best U, a fitness blog, focuses on helping students to overcome that pizza craving and everything it represents. With a five-minute ab workout guide, there’s no excuse not to have a chiseled core.

“Look good, feel good, and eat good” are categories that help readers to better themselves physically. Stressing over a midterm? Check out the yoga tutorials that focus on calming and soothing that troubled mindset.

 

The Loyola Grind

Making it through college in one piece is an uphill battle. Luckily, The Loyola Grind, “makes mistakes so you don’t have to,” in regard to collegiate life in America’s third largest city. These upperclassmen bloggers are passing down their knowledge on both Loyola and Chicago.

The blog is aimed generally at underclassmen, but students of all ages can benefit from these posts. Learn about secret alcoves that are perfect for studying and cheap eats around campus. Saving money is key for any student, so be sure to check out their post on overcoming bookstore blues.

 

Black Ties and French Fries

Finding affordable and delicious food is not always the easiest task as a college student.  Luckily for Loyola University Chicago students, the new blog Black Ties and French Fries is finding that food for them.  The blog’s mission is to highlight the best places around the city for LUC students to eat at, and also bring them affordable, easy recipes they can make themselves.

Black Ties and French Fries covers a variety of dining options throughout Chicago, catering to a diverse array of palettes. The blog also has a “Bite of Advice” section, where fans can submit photos of their delicious dishes, and request a post focusing on their favorite place to grab a bite.

 

 Surviving Chicago

Surviving Chicago wants to bring Loyola University Chicago students a personalized “Buzzfeed-like experience.” Each of Surviving Chicago’s tabs on their blog addresses how to survive different aspects of college life. Posts are organized under the categories of “Surviving School,” “Surviving Boredom,” and “Surviving Students,” all giving LUC students intriguing and informative tips on navigating everything from academics to Chicago’s social scene.

 

North to Howard

North to Howard, a blog that gets its name from the CTA Red Line, provides readers with a variety of information targeted at Loyola students. As its mission statement reads, the blog is “A light hearted mix of news, entertainment, and information relevant to Loyola University Chicago students and all things ‘North to Howard’.” Loyola students can read about how worldly news relates to them and discover new places to check out along the Red Line.

 

Urban Color

The writers of the Urban Color blog use different color themes to connect all of their stories. “We aim to inform and entertain our readers in a visually stimulating way,” said P.J. Madison, one of the blog’s editors. Selecting a different color as the theme each week, the blog’s writers inform readers about events, trends, and places to see in Chicago that are relevant to the color of the week.

 

 Full Circle Effect

The focus of The Full Circle Effect blog is on community action and involvement. “We want to inspire others to pay it forward through relaying stories of acts of kindness that have been brought to their attention,” said Emily Alderman, one of the blog’s editors. The blog offers readers multiple methods of “paying if forward” in an effort to get more people to perform random acts of kindness in a variety of settings.

 

 Photos by Patrick Davet.