About us
Enrollment Marketing and Communication (EMC) is Loyola University Chicago’s enrollment-focused marketing team, supporting undergraduate and graduate recruitment through integrated strategy, content, advertising, and creative services. As part of the University’s Enrollment Management Division, we develop campaigns and communications that engage prospective students across every stage of the enrollment journey, from first awareness to matriculation.
Our approach
EMC applies Loyola’s institutional brand in direct support of enrollment. While University Marketing and Communications (UMC) stewards the University’s broader brand strategy, EMC focuses on translating that brand into marketing that helps prospective students understand the transformative value of a Loyola education and take the next step toward enrollment. Our work is audience-centered, data-informed, and action-oriented. We create marketing that balances timely calls to action with trust-building content, helping Loyola reach prospective students and their families through communication that is clear, compelling, and measurable.
What we do
We partner closely with the Undergraduate Admission Office (UAO), Graduate and Professional Enrollment Management (GPEM), and schools and programs across the University to support enrollment strategy, outreach, and recruitment marketing. Our work spans several core areas:
Advertising
EMC leads enrollment-focused advertising strategy for undergraduate, graduate, and professional programs. We manage the full media planning lifecycle, from strategy and campaign development through launch, optimization, and performance reporting, with plans tailored to the goals of each campus partner.
Our advertising work includes:
- Paid search and paid social
- Geotargeting and demand generation
- Web and print advertising
- Campaign reporting and optimization
Undergraduate Enrollment Support
EMC serves as a creative, content, and strategy partner to UAO, supporting year-round recruitment across digital and print channels. Our work helps ensure prospective undergraduate students encounter clear, consistent, and compelling messaging at every stage of the search and application process.
Key areas of support include:
- Undergraduate website content and strategy
- Virtual tour content
- Print recruitment materials
- Social media content and campaigns
Graduate Enrollment Support
EMC develops the messaging, content, and marketing infrastructure that support graduate and professional enrollment across Loyola’s schools and programs. Our work provides GPEM, program directors, and other campus partners with the messaging, strategy, and assets needed to effectively engage and recruit prospective students in competitive markets.
Key areas of support include:
- Messaging and market strategy
- Student, faculty, and alumni stories
- Podcast content
- Conversion-focused web content
- Graduate-level open house event promotion
Video
EMC produces enrollment-focused video content that places human voices at the center of our storytelling, helping prospective students see how Loyola’s academics, community, and location shape the student experience.
Our video work includes:
- Feature and program videos
- Student and alumni profiles
- Short-form social and digital video
Additional Initiatives
EMC also supports a range of strategic enrollment initiatives across the University. Through targeted marketing and communication strategies, we help broaden the reach of Loyola’s enrollment efforts, support access and engagement, and connect students to additional pathways and opportunities across their academic journey.
Key areas of support include:
- Arrupe College
- January Term
- Summer Term