Students who complete the graduate program in Global Strategic Communication will:

 

• Learn how organizations plan, set goals, operate and are governed.
• Understand the roles of communication in an organizations’ success.
• Gain knowledge of strategic communication planning to engage with diverse stakeholders.
• Learn how to help organizations anticipate, navigate and withstand organizational change.
• Create communication campaigns from research through evaluation.
• Amplify their leadership abilities and become more entrepreneurial.
• Hone and expand their writing skills for digital and social media, advertising, public relations and marketing.
• Boost their digital fluency.
• Acquire the technical know-how to analyze and evaluate communication effectiveness.
• Develop a multicultural and global perspective.
• Enhance their professional portfolio and define and effectively express their personal brand.​