Loyola University Chicago

Quinlan School of Business

Faculty and Staff

Jenna Drenten

Title/s:  Assistant Professor

Office #:  Schreiber 717

Phone: 312.915.6150



Dr. Jenna Drenten is Assistant Professor of Marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace

Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City. 

Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.


  • PhD, Marketing, University of Georgia
  • BS, Integrated Marketing Communication, Winthrop University

Research Interests

  • Adolescent Consumer Culture
  • Consumer Self-Concept & Identity
  • Social Media Marketing
  • Technology Mediated Consumption Experiences
  • Consumption Rites & Rituals

Professional & Community Affiliations

  • Association for Consumer Research (ACR)
  • American Marketing Association (AMA)
  • Consumer Culture Theory Consortium (CCTC)
  • Chicago Advertising Federation (CAF)
  • Chicago Consumer Culture Community (C4)
  • Chicago Ideas Week
  • Junior League of Chicago
  • Prezi Educators Society

Courses Taught

  • Fundamentals of Marketing (Undergraduate)
  • Integrated Marketing Communications (Undergraduate and Graduate)
  • Consumer Behavior (Undergraduate and Graduate)


  • Reviewer of the Year, Marketing Education Review (2016)
  • Faculty Fellow, Advertising Educational Foundation’s (AEF) Visiting Professor Program (2015)
  • Favorite Teacher Award, Student Business Advisory Council, Boler School of Business, John Carroll University (2014)
  • Wasmer Teaching Award Finalist, Boler School of Business, John Carroll University (2014)
  • Prezi Educators Society Inaugural Member, Prezi.com (2014)
  • Dissertation Completion Award, University-wide Competitive Fifth Year Funding, UGA (2011-2012)
  • 45th Annual AMA-Sheth Doctoral Consortium Fellow, Texas Christian University (2010)
  • Best Paper – Ethics, Legal, and Public Policy Track, Society for Marketing Advances (2010)
  • 28th Annual University of Houston Doctoral Symposium Fellow (2010)
  • Teaching Portfolio Certificate of Excellence, Center for Teaching and Learning, UGA (2010)
  • Visiting Research Scholar, RMIT University (2017)

Selected Publications

Drenten, Jenna and Linda Tuncay Zayer (2018), “Consumers' Management of Risk in Daily Life through Digital Virtual Consumption,” Journal of the Association for Consumer Research, 3(1), forthcoming.

Drenten, Jenna and Lauren Gurrieri (2018), “Crossing the #Bikinibridge:  Exploring the Role of Social Media in Propagating Body Image Trends,” in Angeline G. Close (Ed.), The Dark Side of Social Media: A Consumer Psychology Perspective, New York, NY:  Routledge, 49-70. 

Drenten, Jenna, Kristy McManus, and Lauren Labrecque (2017), “Graves, Gifts, and the Bereaved Consumer:  A Restorative Perspective of Gift Exchange,” Consumption Markets & Culture, 20(5), 423-455.

Drenten, Jenna and Kristy McManus (2016), “Religion-Related Research in the Journal of Macromarketing, 1981-2014,” Journal of Macromarketing, 36(4), 377-387.

Harrison, Robert, Jenna Drenten, and Nicholas Pendarvis (2016), “Gamer Girls: Navigating a Subculture of Gender Inequality,” in Russell W. Belk, Diego Rinallo, and Nil Özçaglar-Toulouse (Eds.), Research in Consumer Behavior:  Consumer Culture Theory, Vol. 18, Bingley, UK:  Emerald Group Publishing Limited, 47-64.

Drenten, Jenna (2014), “The Role of Market-Mediated Milestones in Negotiating Adolescent Identity Tensions,” in Russell W. Belk, Linda Price, and Lisa Peñaloza (Eds.), Research in Consumer Behavior:  Consumer Culture Theory, Vol. 15, Bingley, UK:  Emerald Group Publishing Limited, 97-122.

Mason, Marlys, Jeff Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyong Yang (2013), “Advancing a Participatory Approach for Youth Risk Behavior:  Foundations, Distinctions, and Research Directions,” Journal of Business Research, 66 (8), 1235-1241.

Drenten, Jenna (2012), “Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls,” in Angeline G. Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, New York, NY: Routledge, 3-34.

Mason, Marlys, Jeff Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyong Yang (2011), “Youth and Risky Consumption: Moving Toward a Transformative Approach,” Journal of Research for Consumers, 19, 1-8, available at http://jrconsumers.com/Academic_Articles/issue_19/Youth_and_risk_academic4.pdf.

Drenten, Jenna, Cara Okleshen Peters, Thomas Leigh, and Candice R. Hollenbeck (2009), “Not Just a Party in the Parking Lot:  An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters,” Sport Marketing Quarterly, 18(2), 92-106.

Drenten, Jenna, Cara Okleshen Peters, and Jane Boyd Thomas (2008), “An Exploratory Investigation of the Dramatic Play of Preschool Children Within a Grocery Store Shopping Context,” International Journal of Retail and Distribution Management, 36(10), 831-855.  Authors alphabetical.