Steven Keith Platt

Title/s:  Director of Analytics and Lecturer of Analytics and AI

Office #:  Schreiber 304

Phone: 312.915.6144



Steven Keith Platt’s teaching and research are focused on analytics and artificial intelligence. He is also responsible for infusing into the curriculum advanced technologies and supporting faculty research. Before joining the Quinlan School of Business, Steven served as Research Director at the Retail Analytics Council, Northwestern University, where he ran the AI Lab and Retail Robotics Initiative. At Northwestern he also taught AI courses to graduate students in the Department of Integrated Marketing Communications and Master of Science in Analytics program.

Steven has consulted with companies including AT&T, Kroger, McDonald’s, and Microsoft, among many others. In addition to his academic publications, he has published in trade publications including the ABA Banking Journal, American Marketing Association, Computing Technology Industry Association, Global Retail Management, Hospital Information Technology Europe, Mergers & Acquisitions Journal, Retail Executive Magazine, and Retail Information Systems News. He has been quoted in publications including Bloomberg, Business Week, Chain Store Age, the Chicago Tribune, CNN Business, Inc. Magazine, MIT Technology Review, RFID Journal, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and The Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, and ABC World News, as well as lectured at conferences around the globe.


  • Boston University, Boston, MA, 1986, LL.M., Tax
  • Boston Univeristy, Boston, MA, 1983, J. D.
  • Boston University, Boston, MA, 1979, B.S.B.A., Finance and Marketing

Research Interests

  • Analytics and AI

Professional & Community Affiliations

  • Member of Illinois, New York, and Massachusetts Bars
  • Founding Partner, Black Kids Predict

Selected Publications

 Selected Publications

Dr. Martin Block, Northwestern University; Steven Keith Platt, Northwestern Univerisity, “Assessing the Impact of Supply Chain Shock: A Model for Retailers to Estimate Sales, ”RAC Research Article, March 2021

Steven Keith Platt, Northwestern University, “Emerging Trends in Retail Robotics”, RAC Research Article, May 2020

Steven Keith Platt, Northwestern University, “Quantifiable Benefits and Analytical Application of RFID Data”, RAC Working Paper, January 2016

Steven Keith Platt, PRI, “Customer and Inventory Insights Generated by Location-Based Analytics and the Introduction of an On-line – In-Store Behavioral Bonding Model”, PRI Research Article, June 2015