Steven Keith Platt

Title/s:  Director of Analytics; Lecturer of AI and Statistics; Director, AI Business Consortium; Director, Lab for Applied Artificial Intelligence

Office #:  Schreiber 304

Phone: 312.915.6144

Email: splatt1@luc.edu


Steven Keith Platt’s teaching and research are focused on analytics and artificial intelligence. He is also responsible for infusing into the curriculum advanced technologies and supporting faculty research. Before joining the Quinlan School of Business, Steven served as Research Director at the Retail Analytics Council, Northwestern University, where he ran the AI Lab and Retail Robotics Initiative. At Northwestern he also taught AI courses to graduate students in the Department of Integrated Marketing Communications and Master of Science in Analytics program.

Steven has consulted with companies including AT&T, Kroger, McDonald’s, and Microsoft, among many others. In addition to his academic publications, he has published in trade publications including the ABA Banking Journal, American Marketing Association, Computing Technology Industry Association, Global Retail Management, Hospital Information Technology Europe, Mergers & Acquisitions Journal, Retail Executive Magazine, and Retail Information Systems News. He has been quoted in publications including Bloomberg, Business Week, Chain Store Age, the Chicago Tribune, CNN Business, Inc. Magazine, MIT Technology Review, RFID Journal, Stores Magazine, the San Jose Mercury News, Time Magazine, USA Today, and The Wall Street Journal. He has also appeared as a guest analyst on the CBS Evening News and Early Show, and ABC World News, as well as lectured at conferences around the globe.


  • Boston University, Boston, MA, 1986, LL.M., Tax
  • Boston Univeristy, Boston, MA, 1983, J.D.
  • Boston University, Boston, MA, 1979, B.S.B.A., Finance and Marketing

Research Interests

  • Analytics and AI

Professional & Community Affiliations

  • Member of Illinois, New York, and Massachusetts Bars
  • Founding Partner, Black Kids Predict

Courses Taught

  • Introduction to Applied Artificial Intelligence (Graduate and Undergraduate)
  • Statistics (Undergraduate)

Selected Publications

Steven Keith Platt, Loyola University Chicago and Martin Block, Northwestern University, ‘Adopting a dynamic AI price optimization model to impact retail customer engagement,’ Journal of AI, Robotics & Workplace Automation, Vol. 2, No. 2, 2022 - 2023.

Martin Block, Northwestern University and Steven Keith Platt, Northwestern University, “Assessing the Impact of Supply Chain Shock: A Model for Retailers to Estimate Sales,” RAC Research Article, March 2021.

Steven Keith Platt, Northwestern University, “Emerging Trends in Retail Robotics,” RAC Research Article, May 2020.

Steven Keith Platt, Northwestern University, “Quantifiable Benefits and Analytical Application of RFID Data,” RAC Working Paper, January 2016.

Steven Keith Platt, PRI, “Customer and Inventory Insights Generated by Location-Based Analytics and the Introduction of an On-line – In-Store Behavioral Bonding Model,” PRI Research Article, June 2015.