Janaki Soni

Adjunct Instructor of Marketing

Janaki Soni is a Marketing Analytics Manager at CDW, an instructor for marketing analytics at DePaul University, and an adjunct professor at Loyola University Chicago's Quinlan School of Business. With extensive experience in both industry and academia, Janaki brings a unique perspective to her teaching, helping students bridge the gap between theory and real-world application.

Janaki has worked in the financial services, architecture, and technology industries, where she gathered skill sets across marketing and sales. She has developed expertise in marketing analytics and strategy, multi-channel marketing campaign management, partner marketing, hosting events, and process optimization. Throughout her career, Janaki has honed her ability to leverage data for actionable insights, craft compelling narratives, and influence strategic marketing decisions to maximize ROI.

With hands-on industry experience, Janaki effectively bridges the gap between theoretical concepts and practical application. She integrates this expertise with a deep passion for teaching, delivering a results-driven approach that empowers students to excel in the dynamic and ever-evolving marketing landscape.

Education

• MBA, DePaul Kellstadt Graduate School of Business
• BS, Management Information Systems, DePaul University

Courses Taught

• MARK 661: Customer Analytics
• MARK 662: Marketing Metrics

Publications/Research Listings

'Soni, Janaki. The Evolution of Marketing: Marketing Analytics, Consumer Behavior, and Behavioral Economics: https://www.kellstadtmarketing.com/thought-leadership/2022/7/26/the-evolution-of-marketing-marketing-analytics-consumer-behavior-and-behavioral-economics