Case Studies
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Founders’ Dinner
UMC developed and executed integrated marketing and communications support for the 2018 Founders’ Dinner, which featured guest speaker Dr. Jill Biden and the presentation of the Sword of Loyola to Sister Jean. UMC widely promoted the gala through a variety of print and digital marketing efforts, resulting in a sold out event and a total of $700,00 raised in support of student scholarships. UMC’s storytelling around Founders’ Dinner, which included a student-focused video shown at the event, helped to raise awareness of the mission of Jesuit education and the transformative power of scholarships for Loyola students.LEARN MORE -
Law School webpage
When the School of Law decided to update their website, they enlisted UMC to help reimagine the site’s look, content, and direction. The result is a completely revamped and redesigned site that is sleek, engaging, and mobile-friendly. UMC partnered with the law school to create an interactive site that highlights the work of law faculty, students, and alumni while also driving admissions and alumni engagement.LEARN MORE -
Loyola magazine – Chicago edition
The fall 2018 edition of Loyola magazine focused on the connection between the University and its home city of Chicago. From alumni leading some of the city’s biggest sectors and serving some of its most iconic locations to Loyola faculty and staff working to change the lives of the Chicago residents, the stories covered a range of ways Loyolans are impacting the Windy City. The issue had a specific focus on strengthening engagement among alumni in Chicago and served as a starting point for more alumni-focused programming across the city.LEARN MORE -
Final Four
Throughout Loyola’s historic March Madness run in 2018, UMC told the story of the Ramblers incredible journey and the larger impact it had on the University. Loyola’s social media accounts and University homepage featured up-to-the-minute coverage as the tournament unfolded, but UMC’s behind-the-scenes storytelling after the Final Four helped maintain the momentum and engaged both internal and external audiences in supporting Loyola Athletics.LEARN MORE -
DACA story
When the White House announced the Deferred Action for Childhood Arrivals (DACA) program in 2012, Loyola’s Stritch School of Medicine became the first medical school in the country to openly accept DACA-status applicants. In 2018, UMC told the story of the first six DACA students to graduate from Stritch, putting a personal touch on an otherwise divisive issue by showcasing the obstacles these students overcame from applying to medical school through landing their residencies. UMC’s efforts also helped to gain widespread mainstream media coverage of Stritch’s DACA program in the Washington Post, CBS News, The Atlantic, and Chicago magazine, among many other outlets. LEARN MORE