University business cards are built around the Loyola lockup with Promise line. It is anchored in the lower right. The employee’s information is divided into three areas. The Header block (a) displays organizational affiliation. The Name block (b) presents credentials and titles. The Contacts block (c) includes the employee’s physical address on campus and how they can be reached for work-related topics.
First entry, in Loyola maroon (one line): The broadest, most logical University affiliation. In most instances, this is the name of the division at the vice presidential level or the name of the school or college.
Second entry, in black (if needed for clarity): The name of the center, institute, office, or department.
• Economize space when possible. Many times, “Division,” “School,” “Department,” and “Office” are not necessary for comprehension.
• First entry in maroon should be one line; second entry can be two additional lines but one is preferred.
First entry: Name followed by relevant credentials
Second entry: Department and title(s).
• Up to three lines maximum for total block; two lines is preferred
• When titles wrap over multiple lines, break information at logical junctures and separate entries with bullets.
Line 1: Office location
Line 2: Campus and official campus address
Line 3: City/State/ZIP
- “Room” is usually not necessary
- In addresses, abbreviate Street (St.), Avenue (Ave.)—except in the case of Michigan Avenue—and Boulevard (Blvd.). All others should be spelled out.
- When detailing addresses, move from specific to general, i.e., Sullivan Center 1200 • 1032 W. Sheridan Road • Lake Shore Campus • Chicago, IL 60660.
- Contact numbers
- Up to six lines are available; most people will provide two: telephone and e-mail
- Use periods for internal separation within phone numbers 312.915.5000
- Capitalize “LUC” in e-mail addresses and in references to Loyola’s website. uvid@LUC.edu and LUC.edu/xxxxx