Loyola University Chicago

School of Communication

Global Media & K-Culture

COMM 421

Read an article about this past trip here!

Explore South Korea’s vibrant capital of  K-Pop, K-Food, and K-Beauty in this 2-week immersion course. Tour advertising, public relations, digital communication agencies, and media organizations, learn of the Korean Wave influence and taste Korean cuisine.

The class should be of interest to those studying advertising, branding, and strategic communications, and wanting to explore the world’s most populated and globally influential country.

There are no pre-requisites for the course. This is a graduate-level course targeted to students in the M.S. Global Strategic Communication program and Digital Media and Storytelling program. Undergraduate students must have permission from the instructor to enroll.

Class dates: June 17, 2024 through June 28, 2024