Course Information

Principles of Public Relations

Course ID: COMM 210
School:Communication, School of
Program: Communication
Credit Hours: 3

Course Description

This course introduces the theory and practice of public relations in communicating and establishing relationships with diverse publics. Topics include professional roles and ethical responsibilities, strategies and tools, media resources, and public relations writing. Outcomes: Students will be able to demonstrate an understanding of the roles and practices of the public relations professional, develop PR plans, and create a portfolio or writing samples.

Asynchronous Class Meeting: All instruction for this section will be delivered online asynchronously.


Communication (COMM): Loyola University Chicago (luc.edu)


Prerequisite: COMM 175; EVCM minors are waived from COMM 175.

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