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Course Information

Principles of Advertising

Course ID: COMM 211
School:Communication, School of
Program: Communication
Credit Hours: 3

Course Description

This introduction to advertising provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, Internet, and public relations are also presented. Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.

Prerequisite/s

CMUN/COMM 150, 160, or 175.

Course Offering

Session Day Time Instructor Location
A Mon, Tue, Wed 1:20 -3:30 PM Yang ONLINE

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