Course Information

Principles of Advertising

Course ID: COMM 211
School:Communication, School of
Program: Communication
Credit Hours: 3

Course Description

This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented. Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.

Asynchronous Class Meeting: All instruction for this section will be delivered online asynchronously.


Communication (COMM): Loyola University Chicago (luc.edu)


Prerequisite: COMM 175.

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