Principles of AdvertisingCourse ID: COMM 211
School:Communication, School of
Credit Hours: 3
Course DescriptionThis introduction to advertising provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, Internet, and public relations are also presented. Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.
Prerequisite/sCMUN/COMM 150, 160, or 175.
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