Podcast - 08
November 17, 2025
In All Things: Dr. Cliff Shultz: Marketing for Peace - Episode - 08
SUMMARY: What if marketing could help heal societies and build a better world? Dr. Clifford Shultz believes it can. His work reimagines marketing as a force for constructive engagement, bridging divides and promoting social responsibility. Join us as we explore how marketing can become a catalyst for peace and progress.
Presenter: Clifford J. Shultz, II, PhD, Professor, Quinlan School of Business; Charles H. Kellstadt Chair of Marketing
Biography
Dr. Clifford J. Shultz, II is Professor and Charles H. Kellstadt Chair of Marketing, in the Quinlan School of Business at Loyola University Chicago, an International Fellow of Fulbright University Vietnam, and Research Fellow at Universidad Loyola Andalucía. He earned his PhD, MPhil. and MA from Columbia University, his BA from DePauw University. Professor Shultz is an award-winning scholar, teacher, editor, mentor, visionary, widely published and cited author, and global leader with expertise on marketing, policy and socioeconomic development to affect sustainable peace, prosperity and well-being. He served two terms as Editor for the Journal of Macromarketing, as President of the International Society of Marketing and Development, President of the Macromarketing Society, and serves on several editorial and policy boards. He has over 250 publications in scholarly outlets. His books include Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand and Community, Economy, and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic. Professor Shultz’s professional distinctions include two endowed professorships, numerous research grants and fellowships, Fulbright appointments in Vietnam and Croatia, multiple best article awards and commendations for outstanding research, teaching, and service; the Macromarketing Society’s Nason Award for notable advances in Macromarketing, and the American Marketing Association’s William Wilkie “Marketing for a Better World” Award and Lifetime Achievement Award. In 2024, the Macromarketing Society established the “Clifford J. Shultz II Societal Impact Award”, to be given annually to recognize sustained, exemplary research and outreach that have notably advanced societal well-being. Professor Shultz has been invited to conduct research, give presentations and counsel universities, governments, NGOs, businesses and multilateral agencies on six continents.
November 17, 2025
In All Things: Dr. Cliff Shultz: Marketing for Peace - Episode - 08
SUMMARY: What if marketing could help heal societies and build a better world? Dr. Clifford Shultz believes it can. His work reimagines marketing as a force for constructive engagement, bridging divides and promoting social responsibility. Join us as we explore how marketing can become a catalyst for peace and progress.
Presenter: Clifford J. Shultz, II, PhD, Professor, Quinlan School of Business; Charles H. Kellstadt Chair of Marketing
Biography
Dr. Clifford J. Shultz, II is Professor and Charles H. Kellstadt Chair of Marketing, in the Quinlan School of Business at Loyola University Chicago, an International Fellow of Fulbright University Vietnam, and Research Fellow at Universidad Loyola Andalucía. He earned his PhD, MPhil. and MA from Columbia University, his BA from DePauw University. Professor Shultz is an award-winning scholar, teacher, editor, mentor, visionary, widely published and cited author, and global leader with expertise on marketing, policy and socioeconomic development to affect sustainable peace, prosperity and well-being. He served two terms as Editor for the Journal of Macromarketing, as President of the International Society of Marketing and Development, President of the Macromarketing Society, and serves on several editorial and policy boards. He has over 250 publications in scholarly outlets. His books include Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand and Community, Economy, and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic. Professor Shultz’s professional distinctions include two endowed professorships, numerous research grants and fellowships, Fulbright appointments in Vietnam and Croatia, multiple best article awards and commendations for outstanding research, teaching, and service; the Macromarketing Society’s Nason Award for notable advances in Macromarketing, and the American Marketing Association’s William Wilkie “Marketing for a Better World” Award and Lifetime Achievement Award. In 2024, the Macromarketing Society established the “Clifford J. Shultz II Societal Impact Award”, to be given annually to recognize sustained, exemplary research and outreach that have notably advanced societal well-being. Professor Shultz has been invited to conduct research, give presentations and counsel universities, governments, NGOs, businesses and multilateral agencies on six continents.