Loyola University Chicago

University Marketing and Communication

Our Look and Feel: Graphics

Non-photographic treatments match Loyola’s established brand personality: simple in execution yet compelling and memorable in content. Illustrative artwork should be engaging and thought provoking; supporting graphic elements should be clear, precise, and clean in feeling and crisp in execution. To create unity across all media, recurring pieces—buttons in electronic media, the Play button in videos, enumerated listings in charts and graphics, etc.—should be identical or substantially the same.

Our graphic identity is...
...Bolder rather than lighter
...Simpler rather than complex
...“Flatter” rather than dimensional
...Graphic rather than technical or overly stylized