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Loyola University Chicago logo on the wall of the School of Communication

What We Do

What We Do

Loyola University Chicago’s University Marketing and Communication (UMC) collaborates with campus partners to enhance and expand Loyola’s brand in service of the university’s reputation, recruitment, retention, and relationships.

Our responsibilities include brand strategy and identity management; creative expression and production; marketing and paid advertising; organic social media; public and media relations; internal and executive communications; reputation management and crisis communications; content development and storytelling; and web and digital presence.

Our staff operate centrally and across academic schools and administrative divisions to craft strategies and execute plans through the following areas.

Brand Marketing and Advertising Strategies

Through marketing and advertising, we help our campus partners share uplifting stories, celebrate their accomplishments, and define the myriad ways in which Loyola transforms lives. From print and broadcast media to social, email, and digital displays, we offer targeted support and blend art and science, creativity and data, to develop dynamic and authentic content that stands out amid existing media noise. We will design a plan that works for your needs and help you execute to achieve your objectives—monitoring trends, pulling in talented partners, testing different ideas, and tracking data so your effort resonates.

Our Approach

Responsive collaboration is at the heart of our culture. Our foremost aim is to align your project with Loyola’s overall marketing and communications strategies to ensure every effort is cohesive, engaging, and polished. This elevates your goals while enhancing the overall Loyola brand. We employ a thoughtful and intentional process to help our partners maximize results with realistic timelines.