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Brand Components

Brand Components

Brand awareness impacts all our metrics and every aspect of our mission—from student recruitment to retention, from donor giving to alumni engagement, from hiring faculty and staff to positive advocacy. Creating emotional connections prompt action. That starts with a recognizable identity brought about by the consistent application of core visual elements.

Loyola University Chicago Logo

Brand Logo

The Loyola logo is appropriate for business documents, correspondence, marketing materials, and paid advertising.

Graphic representation of the core Loyola University Chicago brand colors of maroon and gold.


Our limited palette creates a canvas where energetic imagery and intriguing content thrive.

Three lines of text; the alphabet and numbers; to represent Loyola University Chicago's brand fonts.


We create visual unity by consistently applying a limited number of fonts.